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Apple Complies With Recommendation to Remove 'Available Now' From Apple Intelligence Page
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Exactly this. Apple responded in some way in the past whether it was MobileMe, antennagate, or even maps. Their silence with apple intelligence is deafening.
I think many here don't understand that Apple AI is an evolving set of features that are conceived, developed, introduced, and roll out over time. And that it's *not* one complete monolithic package of AI features that's announced at one time. Apple AI will continue to evolve with more features over time as they are conceived, developed, and released.
For example... I started using Apple photo search on specified parameters more than a year ago when I was using an iPhone 15PM. I expect more AI features will be introduced and released as time goes on.
For example... I started using Apple photo search on specified parameters more than a year ago when I was using an iPhone 15PM. I expect more AI features will be introduced and released as time goes on.
While it's true that Apple Intelligence will likely evolve over time with iterative feature releases—just as many Apple services do—it’s a bit disingenuous to frame the criticism here as a misunderstanding of that fact. The issue isn’t whether Apple AI is a static, monolithic package or a developing suite of tools. The problem lies in how Apple marketed it.
When Apple labels something as “available now,” there’s a reasonable expectation that at least a meaningful subset of that functionality is immediately accessible to users. In this case, many of the highly promoted features were either unavailable or heavily limited at launch, which understandably led to confusion and frustration. This isn’t just about rollout strategy—it’s about clear and honest communication.
Moreover, your example of photo search predates the branding of “Apple Intelligence” and relies on machine learning features that have been around for years. It’s not part of the newly announced set of AI features under that label. So while Apple has certainly been using AI/ML quietly for some time, branding something as “Apple Intelligence” sets a different level of expectation—especially when Apple itself links it to new system-wide capabilities that aren’t yet present.
The frustration isn’t with the evolutionary nature of tech—it’s with the misalignment between the marketing message and the actual user experience.
Not only that, but the whole disaster has also been an absolute mess.
Typical Apple, wont admit to their own mistakes but follow the recommendations anyway haha
I think the problem was the marketing decision to re-label a bunch of machine learning tools that were already a part of iOS under the name "Apple Intelligence"
For better or for worse, "AI" to most people these days is either ChatGPT or voice assistants like Siri. Apple Intelligence is really not that at all.
What a clusterf this has been. All so Wall Street wouldn’t think Apple was behind on the new hot thing.
Apple is downright idiotic.
“While we don’t agree” we will agree to take it down signifying we do agree or at the least they cannot argue otherwise.
How far they have fallen from a decade ago. No dollars coming their way from our household and have started selling several devices off as it’s not for us anymore. Good job Cookie!
It's kind of funny... For the last few months almost everyone has been vociferously saying they'll immediately turn-off/remove Apple Intelligence on their phones because they don't want it. Yet they're now very upset it isn't available and calling for Cook's resignation, because something they don't want isn't available.
Weird.
Weird.
The ousting of Scott Forstall was the result of a Jony Ive-led coop. They clearly didn't agree on a lot, had very different design tastes, and Ive jumped on the excuse to have Forstall gone so he could have free rein.
Yeah, with few exceptions, Apple used to hold onto features until they were fully baked enough that they knew that they could deliver. They even did that with copy and paste functionality on the iPhone back in the day. We all know that with the original iPhone demo, Jobs was up there with a live device that they knew that he may have issues with during his demo, but at least it was real.
Makes cook looks like an absolute bastard here
It’s not actually weird—it's more nuanced than that. People aren’t necessarily upset because Apple Intelligence isn’t available; they’re upset about how Apple chose to roll it out. There's a big difference between saying, “I don’t want this,” and “I want the option to decide for myself.”
What’s frustrating for many is that Apple’s marketing built hype around new features, but then quietly revealed they’re not supporting a huge portion of their user base—even people on brand-new devices like the iPhone 14 Pro, which are still incredibly powerful. It feels arbitrary, or worse, like a push to force upgrades under the guise of technical requirements.
People are reacting to that inconsistency. Being skeptical of a new AI system and still expecting fair access or transparency isn't contradictory—it’s just holding a company accountable for how it treats its users.
So much of this post just isn't true. Apple has been very transparent with what Apple Intelligence is and when it would come out. There are over a dozen features that came out on time and are "available now". They had a list of features that rolled out over iOS 18 updates since last fall. The only exception to that is upgraded Siri, but they never promised a date. Through leaks and insiders, we all knew that it was due out and was delayed, but Apple never made any public statement about it coming out on a specific date.
It's a bad look. The inside info on how dysfunctional this delay actually was is downright damning, but painting some picture of lies and/or false advertising is just not true. It's actually comical to feign anger over mistruths while clearly being less than honest.
Apple is like every other company. It has a marketing department filled with people who will spin the most trivial change as the next big feature. You need a strong truth-based leader (read: probably not someone who identifies as an MBA) to keep them grounded. Apparently, Cook identifies as an MBA.
We're weeks from WWDC and they haven't delivered last year's WWDC announcements. In my book, that amounts to false advertising, especially when you factor in Apple's complete silence.