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Apple Complies With Recommendation to Remove 'Available Now' From Apple Intelligence Page
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If, as was related earlier, Cook was informed by Forstall that Maps was not ready to be shipped, then Cook is responsible for the decision to ship and for the subsequent public debacle. It is within reason for Cook to have fired Forstall for missing a committed deadline or not being able to collaborate with other executives. However, it is unethical if Forstall's refusal to take public responsibility for Cook's bad decision played any part in Forstall's firing.
It is AI, Apple started using it since around 2020 under the name ML (Machine Learning).
Your response sidesteps the actual core of the argument. No one is claiming that Apple flat-out lied or engaged in literal false advertising. The criticism is about expectation management—how Apple framed Apple Intelligence in its marketing and announcements, and how that framing didn’t match the real-world experience for users.
You say Apple was “very transparent” about what Apple Intelligence is and when it would roll out. But if that were truly the case, we wouldn’t be seeing widespread confusion—even among tech-savvy users—about what’s available now versus what’s coming later. Transparency isn’t just about putting footnotes in a developer keynote or listing rollout phases in support docs. It’s about making sure the headline matches the reality.
Saying “over a dozen features came out on time” doesn’t negate the fact that the most touted and marketed features—like the new Siri, Writing Tools, Genmoji, etc.—weren’t there for most users at launch. When the biggest selling points are absent or functionally limited, calling it “available now” feels like a stretch. And relying on leaks to defend Apple’s silence on delays is a weak argument. Apple can’t have it both ways—being praised for clarity while depending on unofficial sources to explain missing features.
Also, the dig about “feigning anger” feels more like a deflection than an actual rebuttal. Criticism doesn’t become invalid just because you don’t share the frustration. The issue isn’t whether Apple intended to mislead—it’s whether the message they delivered left users with a clear and accurate understanding. Judging by the backlash, the answer is pretty obvious.
The fact that Apple Intelligence will evolve is irrelevant to the point that Marketing said "It's Here" when it wasn't.
Is there an outright expectation that anything at the WWDC be delivered within 12 months from the event? Did Apple say anything at the WWDC that what they were showing would be available before the next WWDC? What explanation does Apple owe you? What could they say that you don't already know or that would make you somehow feel better about the situation?
People are saying exactly that they lied and engaged in false advertising. That's the point of this article/thread.
I'm not an expert, nor an insider. I'm just some guy that likes phones, owns a 15pm, and paid attention to this rollout knowing that I would get the features on my phone. At no point did I feel any confusion about any of the advertising or feature rollouts. The only thing that has been delayed at all is updated Siri. Genmoji and the writing tools were available exactly when they said they would be.
Footnotes in a developer keynote? Support docs? Funny, I never read either of those things and I knew exactly what to expect and when...
Different strokes for different folks.
If a set of features were going to be rolled out on some device I had zero interest in, to the point of multiple times vociferously proclaiming I would immediately disable it or turn it off when released... And that it turned out those features took time more time to roll out due to technical challenges and privacy concerns, with the set of evolving features coming later *over time*, the last thing I would do is repeatedly complain, for months on end, demanding the leader be fired. Though I get that for some people complaining feels good.
But then having a background in systems engineering and hardware design developing products, I know from experience expecting 100% perfection 100% of the time where humans are involved is not realistic. Stuff happens. From Apple's perspective that would especially be true when privacy concerns are paramount.
I don't believe Apple said that the full set of Apple Intelligence *Is Here*. Apple AI is a set of evolving features over time. Some are available now. Others will be available later. The best will likely be when Apple AI servers are manufactured in their US factory and distributed.
I found some of my old posts with more details on this.
In June, they didn't get specific, but said some features would come out over the next year. In September, Apple laid out which features would be available in 18.1 (at launch) and which would come later. Writing tools were available in 18.1, but were also upgraded (a little bit) in 18.2. This press release also clearly stated that Genmoji would be available in a later OS update. In October, they provided more details for the timeline of features. (these are official press releases).
The June article
The September article
The October article
The June article is an overview of everything to expect with Apple Intelligence. It really doesn't talk much about a timeline, but does include this fine print at the end:
The September article is about the upcoming launch of Apple Intelligence. It is hyped, but clearly states that not everything will be available at launch and many features won't come out until the "months following this year."
The October article is similar, but at the actual launch of Apple Intelligence. They locked in the timeline for the features coming out in 2024 (December), but still refer to all the other features as coming out "In the months to come"
Here's a list of all the Apple Intelligence features that came out on time based on the above press releases:
18.1:
- Writing Tools: Use systemwide tools to proofread, rewrite, or reformat your text.
- Clean Up in Photos: Remove unwanted objects from your photos with ease.
- Create a Memory movie in Photos: Type a description, and AI will create a new Memory movie on demand.
- Natural language search in Photos: Find just the right photos and videos with search that actually works.
- Notification summaries: Receive more actionable and helpful notifications thanks to AI summaries.
- Siri enhancements: Enjoy the first version of Apple’s new and improved Siri, with new product knowledge, more resilient request handling, new look and feel, more natural voice, the ability to type to Siri, and more.
- Priority messages in Mail: AI will put the most important email front and center.
- Smart Reply in Mail and Messages: Use suggested replies that are better than ever.
- Summaries in Mail and Messages: Get thread summaries that are more informative than a simple excerpt.
- Reduce Interruptions Focus: Stay undistracted, except when something’s actually important.
- Intelligent Breakthrough & Silencing in Focus: Get the benefit of your existing Focus modes, but with AI that only allows important alerts through.
- Genmoji: Make your own custom emoji for use in any app.
- ChatGPT in Siri: Siri can tap into ChatGPT’s knowledge, and you can even query ChatGPT directly.
- Image Playground: Create original AI images in animation or illustration styles.
- Visual intelligence: Use the iPhone’s Camera Control or Action button to get relevant info from your physical environment.
- Image Wand: Turn your sketches or notes into beautiful illustrations in the Notes app.
- Compose with ChatGPT: OpenAI’s assistant can draft original text from scratch inside any app.
- Custom rewrites: Apple’s writing tools let you ‘Describe your change’ for custom AI rewrites.
- Visual intelligence: Add an event to Calendar from a poster or flyer
- Visual intelligence: Easily identify plants and animals
- Priority Notifications: Notifications that may be especially important are shown in a separate, more prominent section on the Lock Screen.
- Image Playground: Sketch style offers a third way to visualize your original image creations, joining Animation and Illustration.
- Vision Pro support: visionOS 2.4, which will release alongside iOS 18.4 in April, brings Apple Intelligence support to Vision Pro for the first time.
Tech used to be mostly nerds and geeks who loved tech. Now it is brogrammers, MBAs, and career-ladder climbers who love money.
I mean, it's not entirely false to say "Available now". Perhaps an amendment to say "many features available now" or "some features still in development"?
Like, is it fully functional and super useful? Lol %$#! no. The notification and message synopses are okay, they are good enough for me to see if I have to care about something in passing, or if I can save it for later. I've had fun with Genmoji and Image Playground. Much like other AI generators it just doesnt impress me or serve as much more than a gimmicky tech toy.
Probably need to mostly clarify that no one should buy a phone that runs it expecting to have some life changing experience. It ranges from "meh" to "that's cute" in terms of experience. Hardly worth running to the store over.
Like, is it fully functional and super useful? Lol %$#! no. The notification and message synopses are okay, they are good enough for me to see if I have to care about something in passing, or if I can save it for later. I've had fun with Genmoji and Image Playground. Much like other AI generators it just doesnt impress me or serve as much more than a gimmicky tech toy.
Probably need to mostly clarify that no one should buy a phone that runs it expecting to have some life changing experience. It ranges from "meh" to "that's cute" in terms of experience. Hardly worth running to the store over.
Cite an instance Apple failed to deliver a WWDC software feature by the subsequent WWDC.
Long term is for investors. There is an inevitable trajectory built into our form of capitalism. Brand value gets built with the building of a new market by those who care about product. Once a market matures and there is no longer an outsized growth multiplier figured into the stock price, the value of brand will be milked and dissipated in profits. It will take a while for the tech companies that have been listed to deplete their brand value, but it will happen.
It's more like this landslide;
Every time you think it has stopped and the damage is done, another piece rolls or slides downhill.
Sonoma will remain my friend for the next year. Reverting from Sequoia back to Sonoma was too much trouble to take another chance on Sequoia. The iPad is thankfully too old to support AI, even so iPadOS 18.4.1 is causing troubles where 18.3.whatever was not.
I am not almost everyone and did turn AI off, then the updates turned it on for me and did not give me a way to opt out of the install.
So I deleted Sequoia. No more AI, 15 to 20 MB of storage space reclaimed (actually 30, but 10 I can explain). I am happy again.
As for calling for Cook's resignation, that might be a bit much, but false advertising is false advertising. Cook delivered the M series processors which is a big plus, Apple is still ahead, the CPUs (or Ryzen APUs) that can match the M3 use 65 watts, three times what the M3 uses. M4 is untouched on laptops.
On the minus side we have the Apple Car debacle ($10 billion goes poof), the Vision headset, (technology demonstrator maybe, mass market just so not ready), and now Apple Intelligence which will result in a class action suit among other legal problems. Whether that third strike is enough to justify the sacking is up to the Board of Directors.
It's time for an Agonizing Reappraisal at Apple. Coincidently today's episode of The Korean War is all about Douglas MacArthur's firing. Last week was the set up for MacArthur's relief. Truman was furious (common knowledge so not a spoiler.)
He'd tell them all they are ****ing bums and can check out for new jobs because its over at Apple for them.
Tim Cook is A GOD DAMN INCOMPETENT BUM SHOVELLING **** TO THE CONSUMER.
And yet Apple is one of the most successful tech companies in the world developing products its 1+ Billion customers love to purchase, including roughly 600,000 iPhones per day, every day of the year. Year after year after year.