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This is from the Harvard Business Review back in 2009:


What happens when you combine product design virtuosity, high-powered market research techniques, and copious customer data? Too often, the result is gadgets that suffer from “feature creep”
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The trouble is that most customer-preference rating tools used in product development today are blunt instruments, primarily because consumers have a hard time articulating their real desires.

Most people who go into a phone store to buy a new phone, never owning a smartphone, will be confused, yes, but they have needs. Usually their needs are "I want to try out a smartphone, which phone is a good phone to start with" The people working there will direct her to a phone they think is a good starter smart phone. Then she'll try it out, then she'll probably like it or not. She'll give reasons to why she likes it or not. With those reasons, she will have more needs.
 
i guess we have arn to thank for this. spewing all these iphone 5 redesign rumors with seemingly little to no actual research or curation.
 
why don't they blame themselves been so arrogant, and did not spend time and resource to manage users' expectations. Even they have enough margin to increase spec and came with a new design, they just don't do it.
 
All I'm saying is that comparing iPhone sales to the sales of ALL Samsung phones isn't a fair comparison, and doesn't serve to put anything into perspective. I wasn't making any comment about profits.

It's certainly a lot more fair than comparing the iPhone to the combined total of all Android phones from every manufacturer. I've seen that comparison a time or two.

But in the end... it doesn't really matter.

Samsung makes Android, WP7 and other types of smartphones.

Apple makes iOS phones.

It's never really been a level playing field to begin with.
 
Why would apple need a redesign? I like the current iPhone. It looks great and feels timeless.

Agreed, I'm glad the 4S kept the same body. Best looking, best built smart phone on the market. Still.

Don't forget, Macbook Pros looked like Powerbooks for years while Macbooks where white for ages too. A more recent example is the iMac, unless you're a huge apple nerd, all 2007+ iMacs kinda look the same.

That's the beauty of good design: longevity.

Me, I'd hate to be a Dell or Samsung of the world, having to tool up for a new plastic enclosure every 3 months. That's not "choice," that's "stupidity."

I actually like the fact that Apple iterates at a slower pace since it gives the hardware a higher reslae value and it just makes the devices feel newer longer.

Amen. Woe unto the 6-month-old Dell owner who wants to sell his computer.
 
This is stupid. Regardless of rumors, people expected a new iphone and were waiting for that. Second, if Apple hadn't released a new model, do they honestly think they would've sold 4M this weekend?

Get real. After a year and change, interest waned. Its not hard to figure out.
 
no surprises!!!

no real surprises in the 'quarterly' report. the financial world is all over Apple at the minute, waiting/watching to see how the post-Jobsian era unfolds so we'll see jitters and an increase in share price volatility and market value, they are also going to see more competition which will affect margins....good to see the 'iPad/iPhone halo effect' is still driving Mac sales!
 
Look I agree that some people got their hopes up. But you can't honestly expect us to believe that everyone that was looking at purchasing the next iPhone was on rumour sites trying to find out what it would have. Yes I know some where but ultimately it was a lack of what most people would call "no brainer" features.

The deal breaker for me was the same screen size & processor speed. Had nothing to do with rumours...

Apple have do issue with taking ownership... they always shift the blame.

Steve said Apple almost went bust because of lack of innovation, don't get me wrong Siri is great but hardly innovating, having tested it thoroughly its only an advancement.

iPad | 27" i7, 2Gb Radeon MID2011 | SGS
 
They don't need that many options. It just confuses people.

If more companies did like Apple and made a few high quality products rather than 128 "ok" products they would be better off.

About once a year my wife has to go buy a new curling iron because the one she bought the year before took a dump on her. She goes to Target to check out the 30-40 choices they have. 30-40 choices....are you serious? It's a stick that gets hot and curls your hair.

End of mild rant.

Steve

Yeah, it's a good thing that Ford and Toyota only sell one or two cars to maximize their profits and make things simple. To hell with pickups or SUVs, it's too complicated. Different trim levels and engine option; who cares about that. Different models at different price points; ridiculous.

Oh wait...:rolleyes:
 
It's not the rumors, it's the long refresh cycle. People have been conditionned to getting a new iPhone in June, so during Q4, they were wary of buying, expecting a refresh.

There's nothing to blame but the longer 16 month period that the 4 was on the market.

Lack of a redesign ? 4 million phones in a single weekend, that should tell you how much a redesign matters.
 
It's not the rumors, it's the long refresh cycle. People have been conditionned to getting a new iPhone in June, so during Q4, they were wary of buying, expecting a refresh.

There's nothing to blame but the longer 16 month period that the 4 was on the market.

Lack of a redesign ? 4 million phones in a single weekend, that should tell you how much a redesign matters.

It's pretty hilarious how many people here are too dense to bother absorbing the details. The posts which read something like "Well, the lack of redesign is to blame" are hilarious in their abject idiocy and lack of relation to, you know, reality. It's not as if that very phone, released after the period to which these figures pertain, shifted about twice as many units at launch as any phone in existence.
 
Yeah, it's a good thing that Ford and Toyota only sell one or two cars to maximize their profits and make things simple. To hell with pickups or SUVs, it's too complicated. Different trim levels and engine option; who cares about that. Different models at different price points; ridiculous.

Oh wait...:rolleyes:

To some extent you made my point. The different trim levels, colors, audio system options, navigation, leather or no leather, rustproofing, extended-warranty, etc... all these options serve as a a way for customers to spend more than they bargained for by giving them too many options that they hadn't intended on making, thus making it harder to negotiate.

PLUS, I think we can both agree that Apple has suvs, pickups, and compact cars. They do sell the Mac Pro, MBP, MBA, Mac Mini, iMac , and iPhone. :rolleyes:
 
It's Apple's secrecy that helps fuel rumors.....then people hold on phone because they want the newest model. This year bit them in the arse because they went off schedule with iPhone releases (June vs. October), so people held off.
 
it is simply a desire to own the newest apple iphone and 4 million in one weekend i am sorry but that is bloody impressive in anyones eyes for a company that started of making computers let alone still making computers and growing into phones and other devices ...
 
Yeah, it's a good thing that Ford and Toyota only sell one or two cars to maximize their profits and make things simple. To hell with pickups or SUVs, it's too complicated. Different trim levels and engine option; who cares about that. Different models at different price points; ridiculous.

Oh wait...:rolleyes:

Another idiotic Analogy. You can't just make market comparisons between the automotive industry and the smartphone industry, as if what works in one will work in the other. I'm sure you're smarter than that...right? Come on. It's intellectual laziness. You HONESTLY think Apple stands to benefit by selling 20 different types of phones? A car isn't a phone. Nowadays, needs are fulfilled by software, not hardware. How the hell does Apple meaningfully differentiate a multitude of phone hardware, to make it worth their while to produce? We're not talking about a prius vs a mini-van vs a truck vs a sportscar here. There's completely different factors at play here, making the analogy utterly asinine. Apple has proven that their market strategy works- and works DAMN well, and better than any other player in the market. The streamlining of their product line is a huge factor for their current success.
 
To some extent you made my point. The different trim levels, colors, audio system options, navigation, leather or no leather, rustproofing, extended-warranty, etc... all these options serve as a a way for customers to spend more than they bargained for by giving them too many options that they hadn't intended on making, thus making it harder to negotiate.

PLUS, I think we can both agree that Apple has suvs, pickups, and compact cars. They do sell the Mac Pro, MBP, MBA, Mac Mini, iMac , and iPhone. :rolleyes:

How is that proving your point? Not every one wants a bone stock machine. Not everyone wants to be "the same as everyone else". When I bought my car, I could have gotten the base engine, cloth interior, 16" wheels, and standard radio. I'm sorry, but that won't cut it for me. So I decided to choose the model with the turbo engine, 18" wheels, leather, upgraded sound system and GPS.

I got the car I wanted because the options were made available to me. If the auto manufacturers didn't offer the options I wanted, I just wouldn't have bought a car from them.

It's not a matter of me spending more than I wanted to -- I bought EXACTLY want I wanted based on my criteria for buying a car. I could have bought the base model, but it's not what I wanted. It didn't meet my criteria.

That being said, Apple has relatively few options outside of color, storage capacity, and carrier for the current generation iPhone 4S.

On the other hand, Samsung offers a wide range of current generation Android-based smartphones covering the low-end to the high-end (there's even more variety if you throw in all the other Android manufacturers out there). There are different styles, screen sizes, colors, storage options, processor speeds, etc.

If that floats a consumer's boat. Then so be it. If they prefer to go with Apple's more rigid approach, that's fine too.

My point is, just because Apple makes a boatload of profit from the iPhone doesn't mean that THEIR way is the only way to go. I'm sure Samsung is making money on its smartphones -- not nearly as much as Apple -- but I doubt that it's a money loser. Besides, Samsung has other businesses that rake in plenty of money for it (just like Apple has the Mac, iPad, etc.).

----------

Apple has proven that their market strategy works- and works DAMN well, and better than any other player in the market. The streamlining of their product line is a huge factor for their current success.

And that works GREAT for Apple. Bravo to them. All I'm saying is that if Samsung wants to offer 20 different Android phones to provide variety, and they do it making a profit, I see nothing wrong with that either.

Samsung is not just a smartphone company. They make the majority of their profits from other market sectors.

It doesn't have to be Apple's way or the highway.

BTW, nice going with the name calling and attacks. I thought we were all civil around here? Life is too short to get worked up over things like this.
 
Just like it isn't always fair to compare sales of Samsung when they are the ones also competing with other Android and Windows Phone OEM's that cannibalize into their sales too. Samsung can churn out different designs every few months while Apple can milk the same one for at least two years.

Sammy work their asses off only to get razor-thin profits just to stand out from a sea of other competitors while Apple only has to worry about introducing one new model every year and can get away with the same GUI/screen size for five years. Most of the harder labor goes to the Asian companies that provide them the components internally.

It can cut both ways.

Apple will be fine. 17M considered a disappointment? Please. They can add a 0.5 inch increase on the screen size next year without changing the camera, the GUI, and hardware specs internally, and it will still sell in droves and be called "the most amazing iPhone yet."

Finally a comment that actually makes sense. :rolleyes:
 
You reap what you sow...

When you run your business in secret and provide no information in advance of launch day, you will get rumors. People will speculate. I would think Apple would benefit more from hype and marketing, rather then secrecy. Maybe things will change with the change in leadership.
 
They don't need that many options. It just confuses people.

If more companies did like Apple and made a few high quality products rather than 128 "ok" products they would be better off.

About once a year my wife has to go buy a new curling iron because the one she bought the year before took a dump on her. She goes to Target to check out the 30-40 choices they have. 30-40 choices....are you serious? It's a stick that gets hot and curls your hair.

End of mild rant.

Steve

A dump on her hair. That stinks :D
 
How is that proving your point?

I'm basing my point of view on two studies,

1)"Order of Product Customization Decisoins:Evidence from Field Experiments" in the Journal of Political Economics

2)"When Choice is Demotivating:Can one desire too much of a good thing?"
Journal of Personality and Social Psychology

*Basically the first study found that car sales tactics of excessive options lead to choice fatigue.
*The second study found that even after giving very specific instructions on a computer model and the requisite specs, purchasing the specified computer on Dells website was still a daunting task becasue of the ridiculous number of options available.
Both of these studies found that too many options produce lower customer satisfaction.
 
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