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Totally this. It's quite unlike Apple to not buy an LLM that is already established and instead partner with Google. I guess in their head its the same as having Google as the default search engine? (which it totally isn't!). I have an iPhone 13 mini, so I probably won't get it anyway, but I hope there is an option to just use good old dumb Siri (who straight out blanks you if it can't help), rather than a Gooogle AI verison.
I'd love Google AI Siri on my 13 mini. We're not going to get it are we?
 
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Alex, I'll take "Headlines one never would have read under Steve Jobs" for $2 Trillion.
Jobs launched the iPhone in 2007 that contained Google Maps, YouTube and offloaded internet search to Google after Apple never built its own search engine.

I don’t see how licencing their LLM to backend Siri is any different. The two companies have been bedfellows for decades.
 
Jobs launched the iPhone in 2007 that contained Google Maps, YouTube and offloaded internet search to Google after Apple never built its own search engine.

I don’t see how licencing their LLM to backend Siri is any different. The two companies have been bedfellows for decades.
Users had/have a choice to use or not use those google apps. Now it seems that google is being baked into iOS as nothing so far indicates a users data will not be shared with google / Gemini.

“Complex queries needing Google's Gemini are routed through Apple's PCC system. The request is not linked to the user's Apple ID or personal information. The data is securely passed and then discarded.”

So it seems a users data could be sent to Google via Apple.
 
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Users had/have a choice to use or not use those google apps. Now it seems that google is being baked into iOS as nothing so far indicates a users data will not be shared with google / Gemini.

“Complex queries needing Google's Gemini are routed through Apple's PCC system. The request is not linked to the user's Apple ID or personal information. The data is securely passed and then discarded.”

So it seems a users data could be sent to Google via Apple.
Apple will have licenced something called a ‘distillation’. Essentially an LLM can create a copy of itself (when ordered!) that contains its entire knowledge at that point, only with a smaller footprint. A ‘copy’ of Gemini at the point of licence will have been transferred to Apple’s servers for them to work within their Private Cloud Compute servers. This is what the wording means. Gemini is dealing with the backend but it is a distillation running on Apple’s servers, not Google’s.

Google actually offer an open source distillation of Gemini called ‘Gemma’ which you can run entirely on-device on an Android phone and its really good. It only takes up 3gb of storage too. This is mainly for developers to offer AI solutions without the end cost of pinging Gemini but it also represents Google hedging their bets against those white elephant data centres OpenAI are building.

I imagine Apple will be able to contractually copy over a new distillation every year so its backend stays up to date. This lets it stay secure but means it misses out on the cutting edge model updates Android owners can use. Apple fans should be excited about this development!
 
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Users had/have a choice to use or not use those google apps. Now it seems that google is being baked into iOS as nothing so far indicates a users data will not be shared with google / Gemini.

“Complex queries needing Google's Gemini are routed through Apple's PCC system. The request is not linked to the user's Apple ID or personal information. The data is securely passed and then discarded.”

So it seems a users data could be sent to Google via Apple.
Where is that quote coming from?

Nothing so far indicates a user's data will not be shared with Google.... except for their own statement saying that this will be using Private Cloud Compute? I have not seen anything so far that does indicate that anything will be shared with Google/Gemini. They've stated they're using Google's models as the foundation for Siri/Apple Intelligence. That doesn't mean that Google is doing any of the processing of that data.
 
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Google search Gemini AI overview. No joke.

So the same thing that was telling people to put glue on pizza? No actual source has said anything that indicates Google is doing any processing of data. Apple is licensing Google's models to use, that's it. All the Private Cloud Compute stuff that they talked about is still in place according to the actual Google/Apple statement.

They're not just sticking Gemini into iOS and calling it Siri. It's just going to use Google's LLM as a foundation.
 
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So the same thing that was telling people to put glue on pizza? No actual source has said anything that indicates Google is doing any processing of data. Apple is licensing Google's models to use, that's it. All the Private Cloud Compute stuff that they talked about is still in place according to the actual Google/Apple statement.

They're not just sticking Gemini into iOS and calling it Siri. It's just going to use Google's LLM as a foundation.
In case anyone is interested, here's an article explaining how Gemini will integrate with Siri without collecting data:
 
iPhone is becoming more and more a Google product with Search, Maps, and now Siri/Apple Intelligence powered by the big G. Might as well reshape that MagSafe ring into a G.
 
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The important part.

I hope it's actually true, completely, and there isn't some way we aren't thinking of or being told about that Google will benefit from our data.

I'm pretty skeptical.
The amount Google gets paid for this will reveal some of the truth there.

I'm also skeptical.

Here's the first line of Tahoe's System Settings' document when I follow the "About Siri, Dictation & Privacy..." link:

"Siri is designed to protect your information and enable you to choose what you share."

(Bolding/underlining is mine.)

To turn it all off in Tahoe I think you need to follow the 10 steps of instructions to find all the toggles which are sprinkled throughout System Settings. Otherwise, I assume you can still be considered to be "using Siri" and/or Spotlight/Search/Dictation and your device's "contextual data" "may" be sent to Apple.
 
I’m old enough to remember iPhone OS 1.0 with built in YouTube and Google Maps apps. History repeats itself.

It took a while for Apple to create Maps competitor.

Unfortunately they have not tried to do the same for YouTube. Podcasts might still be a way to start building it up: Just add video, comments, and (ugly word) discovery.
 
Can’t innovate anymore, my a**!

Seriously though, when Siri was first integrated into iOS 5 in 2011, it was ahead of its time. Scott Forstall was instrumental in that. But Tim Cook fired Forstall just one year later, so Siri never evolved much. Had Cook never fired Forstall, Apple would’ve likely been one of the industry leaders in AI now. So blame Cook for Apple needlessly falling so far behind in the AI space.

What a disgrace for Apple to have had such long head start in the AI space, only to be beaten by such mediocre people like Scam Altman and Elon Musk, and to now have to kowtow to someone as mediocre as Sundar Pichai!
 
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Can’t innovate anymore, my a**!

Seriously though, when Siri was first integrated into iOS 5 in 2011, it was ahead of its time. Scott Forstall was instrumental in that. But Tim Cook fired Forstall just one year later, so Siri never evolved much. Had Cook never fired Forstall, Apple would’ve likely been one of the industry leaders in AI now. So blame Cook for Apple needlessly falling so far behind in the AI space.

What a disgrace for Apple to have had such long head start in the AI space, only to be beaten by such mediocre people like Scam Altman and Elon Musk, and to now have to kowtow to someone as mediocre as Sundar Pichai!
That’s the problem when you have a bean counter without vision at the helm. A real shame, basically a decade with next to zero innovation because the ceo only cares about expensive services with little to no added value for the customer and stupid ideas like Apple car or Vision Pro.
 
Can’t innovate anymore, my a**!

Seriously though, when Siri was first integrated into iOS 5 in 2011, it was ahead of its time. Scott Forstall was instrumental in that. But Tim Cook fired Forstall just one year later, so Siri never evolved much. Had Cook never fired Forstall, Apple would’ve likely been one of the industry leaders in AI now. So blame Cook for Apple needlessly falling so far behind in the AI space.

What a disgrace for Apple to have had such long head start in the AI space, only to be beaten by such mediocre people like Scam Altman and Elon Musk, and to now have to kowtow to someone as mediocre as Sundar Pichai!
It's not impressive unless it's run locally.
 
Just when you thought Google Gemini consuming all your Gmail's was bad, now Apple is gonna let it run rampant on your phone?
No. So many press accounts miss what’s actually going on here. What Apple is doing with Gemini is similar to what it did with ARM: licensing foundational technology in order to bootstrap its own large-scale foundation model program far faster than if it had started entirely from scratch. ARM did not design the M-series chips — and Gemini isn’t replacing Siri.

Ask Gemini itself if my statement is accurate.
 


In a statement shared with CNBC today, Apple confirmed that Google Gemini will power the next-generation version of Siri that is slated to launch later this year.


"After careful evaluation, we determined that Google's technology provides the most capable foundation for Apple Foundation Models and we're excited about the innovative new experiences it will unlock for our users," the statement said.

The report explicitly mentioned that Google Gemini will power Siri, as was expected. Apple's decision to lean on Google's artificial intelligence technology should result in the revamped Siri being more capable and advanced than it otherwise would have been, as Gemini's large language model is significantly larger than Apple's own model.

The next-generation version of Siri is expected to be introduced with iOS 26.4, which will likely be released to the general public in March or April.

Apple first announced the personalized Siri features during its WWDC 2024 keynote, but last year it announced that they were delayed. The new capabilities will include better understanding of a user's personal context, on-screen awareness, and deeper per-app controls. For example, Apple showed an iPhone user asking Siri about their mother's flight and lunch reservation plans based on info from the Mail and Messages apps.

Update: Apple and Google today announced that Gemini will help power not only a more personalized version of Siri, but a range of future Apple Intelligence features.

Article Link: Apple Confirms Google Gemini Will Power Next-Generation Siri This Year
Neither the title nor the article are accurate. So many press accounts miss what’s actually going on here. What Apple is doing with Gemini is similar to what it did with ARM: licensing foundational technology in order to bootstrap its own large-scale foundation model program far faster than if it had started entirely from scratch. ARM did not design the M-series chips — and Gemini isn’t replacing Siri.

Ask Gemini itself if I’m right.
 
People need to chill out, it was always going to be google because Gemini is an AI built for MOBILE devices and can actually help users unlike chatgpt which is just not for the average Joe.

Gemini on pixels is immense and I hope its just as good on iPhone, it will be a CUSTOM gemini built just for apple so the weird sheep crying about this should chill.

I really hope we get magic cue, smart screenshots, actually working clean up tool, circle to search, and better smart keyboard.

This is GREAT news.
Agreed.
 
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