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Ah, yes, the "You're ____ing it wrong" meme, which takes absolutely no thought or talent to use, yet still keeps getting upvoted for some reason. Old, old, old. And tired. Did I mention old? Let this one die, folks, please?

But what happens if Safari really IS snappier?!?!?!?
 
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Ah, yes, the "You're ____ing it wrong" meme, which takes absolutely no thought or talent to use, yet still keeps getting upvoted for some reason. Old, old, old. And tired. Did I mention old? Let this one die, folks, please?
The joke,

You're understanding it wrong,
 
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There should be NO difference between the watch and the lens cover. Under the electron microscope there clearly is a difference. While technically both are sapphire, the Apple lens does not live up to the expectations one associates with the moniker "Sapphire Crystal".

So Apple's take is BS.
 
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Obviously, you didn't scratch it right, man ! No worry, Apple will give you a lens protector for FREE!
 
You're scratching it wrong
have the courage.
I know it's possible to ignore individual members, but can I ignore certain keywords for phrases? I'm sure these people have worthwhile things to say at other times but this kind of snark is past its "best if used by" date...

Also, can I get an ASCII feed so I don't have to look at this? There might be interesting information in there but my visual cortex refuses to process it...:
First of all:
I don't think that Phil Schiller or 'iMore's Renie Ritchie' actually know what sapphire is.

If not sapphire (what one commonly expects it to be), this would be close to fraud. It doesn't really matter if one can still claim whether this aluminum oxide can still be called sapphire, for me what counts is the property people expect when they read 'sapphire' and that is HARDNESS!!!! Phil Schiller could sell sewage water as 'bottled water' yeah, but it wouldn't really be what people would expect. If you read 'sapphire' you buy it for it's hardness. If Apple-Sapphire is not as hard as the material everybody knows as 'sapphire' .... well.... dishonest/greedy... or incompetent.


....... DELETED

I can promise you one thing. The second I get my hands on an older/broken iPhone, I will analyze it with the state of the art equipment I have at my disposal at work (1. Nanoindentation = proper hardness measurement, 2. XRD = x-ray diffractometry for crystallinity check). So if anyone has a spare part flying around, just message me, I can do this any day.
My hunch is, that whatever apple calls this, it isn't nearly as hard as what everybody expects when they hear SAPPHIRE and that is what truly counts!


edit:
The EDS spectra he shows are not sampled right. Thanks to the lab assistant that forgot to explain to him - or him for misinterpreting. They say 'Map Sum Spectrum' and if they're from the maps he showed it is obvious where the silicon and carbon signals are coming from!!!! The coating on the inside of the coverglass! He needed to measure just the bulk material with a spot-sample in order to get the correct spectrum and my guess now is:

- EDS done wrong --> bulk material actually pure aluminum oxide (crystallinity & hardness still unknown)
- Hardness test scratched a second anti-reflection coating on the outside which is less hard (SiNx, SiCx, SiOx, MgF... whatever). This one is too thin to be seen using EDS --> ZOOM IN more using the SEM or use ellipsometry!

I will test this myself in time and we will see.
 
I know it's possible to ignore individual members, but can I ignore certain keywords for phrases? I'm sure these people have worthwhile things to say at other times but this kind of snark is past its "best if used by" date...

Also, can I get an ASCII feed so I don't have to look at this? There might be interesting information in there but my visual cortex refuses to process it...:
I finally gave up trying to wade through the dross, realized that I harbor little hope that the forum is going to improve on its own, and have taken to pretty aggressive use of the "ignore user" feature, to filter out, for instance, most of the ones that sound like Samsung shills (the ones who are working hard to find the most twisted, relentlessly negative angle to present about Apple on every story), and I miss seeing everything, a bit (and it's funny, occasionally, seeing smart people arguing seemingly against thin air, because the quote is blocked), but it makes for much more palatable reading, brings the quality of the conversation up a bit closer to what it used to be. If someone makes it clear that, no, they really just want to hate and whine, rather than having something approximating an intelligent conversation, then off they go. Consider the possibility.
 
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I was confident it was Saphirre. Even though none of my previous iPhones lens were scratched or prone to being scratched. Some just take care of their devices better than others in my opinion.

And realistically, would you not have purchased it if Apple made it out of something else this time around?

It wouldn't have phased me. (Well, at least until I scratched it...)
 
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On the Mohs scale of hardness, sapphire rates a 9, coming in just under diamond at a 10 on the top of the scale....

Not quite 'just under' as the true value of diamond on the MSOF is about 43
 
And realistically, would you not have purchased it if Apple made it out of something else this time around?

It wouldn't have phased me. (Well, at least until I scratched it...)

Excellent point. And your correct, being I how I purchase the iPhone annually, I still would have it, Saphirre or not. Being how I take care of my iPhones.
 
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What, he's an Apple fanboy for citing the scientific reason why it scratched?

God forbid living in a world constrained by the laws of nature.

So, the article states, "Apple has used sapphire crystal for iPhone components for multiple years and maintains that sapphire crystal continues to be present in the iPhone 7 and the iPhone 7 Plus, a conclusion that was also ultimately reached in the video."

In other words, even the people making the video, aknowledge that its sapphire. So, at the end of the day.......a non-story.
 
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Rene Ritchie may take a lot of flak for being overly optimistic about Apple, but you have to be blind not to see the differences in the video between the marks on the watch and Phone. Night and day. Clean, narrow lines vs jagged, wide marks. Makes total sense.
Ok...... can you not grasp the difference between a watch crystal and the crystal on the camera?
 
Time will tell whether or not the technical difference will actually mean a practical difference. If the glass cracks/fractures really easy then whether it "scratches" or cracks, it really makes no difference. If the design doesn't allow easy fracturing under regular use, then the use of sapphire on the lens might be a great move. I would HOPE that Apple knew what they were doing in the design phase and it won't crack under normal use, but as I said....time will tell!
It doesn't crack under normal use.....they have been using the same glass on the last few iPhone models.
[doublepost=1475715674][/doublepost]
Ok......huh?
Huh what? Ok obviously you don't.... I'll explain. The watch crystal is MUCH thicker than the lens cover therefor the pressure to scratch the watch won't crack it..... the thinner camera crystal can't sustain the same pressure....therefor cracks. Through normal use this will not be a problem.

Like walking on ice......thick ice = no problem thin ice get ready to get wet.
Got it now?
 
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Huh what? Ok obviously you don't.... I'll explain. The watch crystal is MUCH thicker than the lens cover therefor the pressure to scratch the watch won't crack it..... the thinner camera crystal can't sustain the same pressure....therefor cracks. Through normal use this will not be a problem.

Like walking on ice......thick ice = no problem thin ice get ready to get wet.
Got it now?

I mean, I understand what you're saying...I just have no idea why you're saying it. My original post was saying essentially the exact thing?
 
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Refresher, for those curious. This is a follow up from his previous vid:

The lens does not scratch with a razor blade, meaning it's not going to scratch with keys in your pocket, or most normal objects people carry around with them that the lens might come in contact with.

It only scratches when a Mohs 6 or greater hardness is used against it (same goes for the Home button). Also if you notice, the point and area at which the lens scratches in Jerry's original vid is when he's applying the most pressure to it with Mohs 6, i.e. really digging into the lens.

Point is, the lens isn't going to scratch under normal scenarios when coming into contact with most objects.


i always walk around with loose diamonds in my pockets
 
You did? Guess I lost something in your translation. (or my understanding of your statement)
Yeah, I was just saying that it was obvious in the video that what they were doing was essentially cracking the sapphire and not scratching it. Therefore, the iPhone's sapphire parts weren't "scratching" more easily, just fracturing because of the relative thinness as compared to the watch cover. But it's all good.
 
Hmm, makes you wonder if some of Apple's suppliers/assemblers aren't pulling a switcheroo and using cheaper materials to increase profit, hoping Apple won't notice.
 
Hmm, makes you wonder if some of Apple's suppliers/assemblers aren't pulling a switcheroo and using cheaper materials to increase profit, hoping Apple won't notice.

I don't know if Apple's suppliers would dare do something like that. Apple is most suppliers/manufacturers' bread and butter and they have an army of lawyers and air tight contracts.
 
Cracked or scratched? I call BS on this version of "sapphire". Apple went cheap, thin and nasty, while maintaining retail pricing.

Well done Apple but I'm not buying.
 
And realistically, would you not have purchased it if Apple made it out of something else this time around?

It wouldn't have phased me. (Well, at least until I scratched it...)
For me it's not a matter of not buying. I didn't actually buy a 7 (wife did) but it wouldn't have been a must have feature; and this certainly isn't why I didn't buy one.

I'm disappointed that Apple is apparently meaning or implying different things between the material used in this lense and their more expensive watches. As far as I can tell this is completely unclear, even in fine print.

If something like this was done on a supply chain level I imagine there would be hell to pay. Or maybe not. I can't really be certain.

I suppose what I'm saying is that I think a bit less of them for this marketing tactic because I feel it's taking advantage of something the customer doesn't know. I certainly hope this doesn't become a trend. But for now it's not s deal breaker.
 
Ok Macrumors....you're dropping the ball a bit here. Come on now. This is pretty obvious what Apple has done. If you watch Zach's video...he details and explains exactly what is going on. It isn't a pure slab of Sapphire. Plain and simple. It makes perfect sense.

Unlike the Tissot (and other true Sapphire covers), Apple is using a Saphire coating, on top of another material. Most likely glass. The Tissot is close to pure Sapphire under the electron microscope he used. Hence no carbon. Hence no different material layers.
It had nothing to do with contamination...please. You could clearly see there was a different coating under the microscope, in Apple's cover. Not just the carbon present....but an actual layer on top of another material. A Sapphire layer on Glass. Most likely to save money. Makes sense. You can still technically call it a Sapphire cover...but that thin layer, will scratch easier than pure Sapphire.

It's really is a little silly for Macrumors to dismiss this...as possible contamination and use quotes by Rene and Phil, that are old and wrong. Or or at least a partial truth by Phil.

If you doubt Zach...then do a detailed test yourself M.R. Step up and prove him wrong.

In any event, as a tech fan, it's fun to know exactly what is going on...and not just accept the company statement. We need more people like Zach, holding companies accountable. It's healthy.

Cheers
 
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Cheap sapphire?
Remember... Every component, every piece that comprises an iPhone is built by the lowest bidder.

Apple knows how to maximize profits better than any other large scale enterprise in existence today. That's quite the accomplishment, and the Devotees love to brag about it.

It's their elitist attitude that they demonstrate when looking down their noses at Android buyers that "can't afford" an iPhone.
 
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