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Here's a theory, Apple kills off the 'Pro' branding for its computers? I mean the flagship desktop is now called Studio, so what if they ditch the Pro moniker and call the max models Ultra instead? It would fit with the other branding then... Studio Ultra, MacBook Ultra?
Possible for sure. Ultra works for professional, demanding and status-chasing users. However, not sure if they would go all the way and have iPad Ultra or iPhone Ultra.
 
It is sad, but since Apple would never allow or find a way to use real video cards in the Pro, the slots were mostly useless. The M series chips are amazing, if we could only take advantage of nvidia off the shelf cards as well, we’d have the perfect desktop. I hate that to this day I still have to keep a windows computer around just for gaming. Back in the day with the Intel Mac pros I was able to upgrade and put high power graphics cards in those and for a while had the dream of one system, Mac and gaming all in one. I miss those days.
I do think gaming on Mac is just around the corner. Reviews of the new M5 MacBook Pro say it can run games like Cyberpunk 2077 pretty well and other titles like Resident Evil & Baldurs Gate very well. That will only get better over time. As more and more people buy Macs it feels inevitable that gaming is the next frontier.
 
cook-ive-gty-jpo-190628_hpEmbed_11x7_992.jpg


  • Jonny : Have you noticed it has holes on the front Mr Cook ?
  • Tim : Holes ? Like buttholes ??
  • Jonny : Yes... I mean no, not at all. Those holes are special. Very special.We had to invent a new machine to make them. Can you imagine that, we invented a new machine which was not existing before. There was before and the machine was not there, it did not exist. Humans haven't thought about that machine. It was nowhere. And we thought about it and we invented it. And it was there.
  • Tim :  Ok... some sort of electric drill then ? I didn't know we were inventing machines to make machines.... it's so interesting, tell me more.
  • Jonny : Of course Mr Cook, of course. You see the machine we invented is so new, so powerful, it's organic, it can walk, it can swim, It's called "Beaver".
  • Tim : B.E.A.V.E.R ... ahaha very imaginative acronym I see you were inspired by this young singer everyone is talking about Justin Beaver.
  • Jonny : What ?  No. In the machine we invented we used real beavers. We sourced them from Canada you see, we tied them together with a rope and let them eat the aluminiiiiiiuuuum just enough to create those magnificent perfect holes. Beavers are amazing creatures they can't stop eating at aluminiiiiium once they started that's why we also made the back of the display thingy with the same holes. We just couldn't find a way to stop them.
  • Tim : ooooh wow.... it's an amazing story. More I look at our computer here and more I want to grate cheese on it. It's a perfect shape for that don't you think so ?
  • Jonny : Yes it is our design team they all have Apple giant cheese graters at home.
  • Tim : I'm glad our team is happy and received something special to make them feel more happy and more special because we want them to create new special products to make our beloved customers more happy.
  • Jonny : Yes yes indeed. But if I may bring to your attention the top of the computer ..... look.... what do you see ?
  • Tim : The top ? Where is the top of the thing ?
  • Jonny : There, where there is no holes.
  • Tim : Oh yes I see it now. It has those 2 giant metallic shinny things coming out of it... is it some sort of antennas for the bluewi witooth technology ?
  • Jonny : No, it's even better, it's 2 handles. Like on a motorbike but without the motor and without the bike. It's so great you can't even drive the computer with them but you can do better : you can lift it and bring it with you everywhere. When you go camping, at the beach, when you go see a movie, at the restaurant, in the plane, etc.
  • Tim : That's great ! Our beloved customers will love that Mac. I can already imagine all the great places they will go with our Mac. Antarctica, South Sudan, North Korea...
  • Jonny : oh no... no.... can't do Antarctica.
  • Tim : Why ??????
  • Jonny : Because of the wheels.
  • Tim : Wheels ?? I don't see any wheels on the computer.
  • Jonny : Here is your problem. No wheels, no Antarctica. This place is so flat and so big you need special wheels for your computer to be able to follow you there.
  • Tim : Can't you just put any wheels on it ?
  • Jonny : no... it's Antarctica... you need special wheels made from a very specific component found only in 1 asteroid very far away from earth. Fortunately our team thought about that in 1979 and sent a spacecraft there which returned to Cupertino last summer and with that material we crafted magnificent wheels. They'll be more expensive than the computer but they will be the best wheels humans have ever made.
  • Tim : I'm so impressed... I can't wait for someone to write a story about that moment in some years imagining what we are talking about.
  • Jonny : ahahaha no worries it will never happen, people nowadays have no time to write anything and no time to read anything longer than 3 letters.
  • Tim : tru
 
The Mac Pro's downfall started in 2013 when Apple introduced a radical cylindrical design that turned out to be a major mistake.
Ah yes, the “Can’t innovate anymore, my a**!” Mac. I recall many Tim Cook supporters back then in 2013 were defending Cook’s decision to allow the trash can Mac, and saying it’s not a big deal that it wasn’t as expandable as the previous Mac Pro models from the Steve Jobs era.

So, Cook supporters, what do you have to say for yourselves now?
 
Not surprising. Once Apple went with the unified architecture of the M series the Mac Pro was dead. There are a few of us in the pro audio/video world that would have loved a modern M5 Extreme Mac Pro that could handle multiple PCI cards without resorting to an external chassis but the fact that graphics, storage and ram are unified, it defeats the purpose of the Pro.

Still using a 2019 Intel Mac Pro rack with two Avid HDX cards, two UAD Octo cards and an 8TB M.2 SSD PCI raid. The Mac Studio with an external chassis that’s in my not so distant future will not be a cool looking, well designed or quiet.
IMG_0186.jpeg
 
Just a reminder of how cheap that actually is: the SE/30 I have sitting on my desk, when new in 1989, cost $6,500, base. Adjusted for inflation that’s a whopping $17,500 today

The king then and now is the Mac IIfx. Launched in 1990 at $12,000 and today is $30,000. 😱


Yup! Ironically I could see them reintroducing the xserve based on their internal purpose-built AI servers before I’d expect the MP reintroduced, that would actually be a new market for Apple to explore

Media was invited to Houston to watch the assembly of those servers. They are custom rack-mount chassis with multiple (I believe it was 4, but may have been more) M2 Ultra Mac Studio systemboards arranged inside. These are independent systems, so it's just a way to install multiple M2 Ultra Mac Studios into a rack in a way that takes up less space than having actual Studios sitting on a shelf. As such, it is a totally impractical design for commercial use.
 
That’s all well and good, but even with Apple silicon, each generation has significantly increased the maximum wattage. The M4 Ultra (based on its core count) is predicted to consume approximately 380 watts. This represents a 30-watt increase over the M3 Ultra and a 165-watt increase from the M1 Ultra. It also surpasses the 370-watt power supply found in the current studio setup. While we are not yet in Intel Xeon territory, Apple is not immune to the laws of thermal dynamics. More cores equate to more power and more heat, which necessitates more cooling. I believe the studio form factor will reach its maximum capacity at around 500 watts before a new case design becomes necessary. Consequently, I anticipate that the M4 Ultra will require at least a 400-watt power supply, possibly more. Capping the power draw inherently limits the performance, rendering the machine dead in the water for professionals.
As were talking about Mac Pro, power consumption of Mac desktop machines has gone down, not up, since the 5,1 (granted, with a massive upwards blip with a fully loaded 7,1, but could be obsene when fully loaded),

O don’t you’re going to see any Apple boxes bigger than the Studio on the foreseeable future.

We probably will see multiple boxes in arrays
 
Very very sad. The Mac Studio will never be what the Mac Pro was - a reliable workhorse that you can constantly upgrade. I still use several Mac Pro 7,1 with PCI card SSDs in super fast RAID 0 configuration and a bunch of cheap internal storage in the form of huge 3.5" drives and additional NVMe SSDs in PCI slots for alternative boot volumes. To put that configuration together with the Mac Studio would be astronomically expensive - or even technically impossible.

First they discontinued the 32" professional monitor, and now this. It feels like Apple is abandoning its most loyal users and those who have always been willing to pay for the most expensive hardware possible. I don't like that at all and I think Apple lacks vision here and an understanding of how much influence the professional community has on the entire Apple ecosystem.

The Mac Pro should have remained in the offering and with very little effort it could be a true flagship for professionals, they should do just 2 things:

1) Put the M5 Ultra in it, the development cost is negligible, and to drop the price a bit so that the difference between the Studio and Mac Pro is not that drastic, so many studios would still opt for a "truck", not a "sedan" for a number of reasons.

2) Just as Apple had the Afterburner card, now they could make an "Apple Intelligence Accelerator" - PCI cards with M generation processors specialized to drive large AI models. Imagine the power of such a Mac Pro with 6 free slots for AI acceleration! Now researchers are struggling with networking Mac Studio via Thunderbolt for small AI farms, and this way they would have a super powerful monster that would be the fastest possible - because everything would be internal and easily upgradeable.

Apple has all the technology at its fingertips, and the AI trend is still very much on the rise, this would open many doors, especially for companies that value privacy and security and don't want to depend on external AI services. This way, smaller companies could run everything locally on their Mac Pro workstations.

Perhaps Apple would once again push the boundaries of personal computer power to the point of classifying it as a weapon - which proved to be an ingenious way of good marketing with the G4 at the beginning of this century.

And finally, a little nerdy fantasy - imagine a Mac Pro in anodized dark blue aluminum with a matching 32" monitor and backlit keyboard in the same style! 🙂

Now that would be a true 50th Anniversary Macintosh, a machine worthy of celebrating half a century of the company and innovation! And it doesn't matter if it wasn't profitable, it's a matter of prestige and image, and the 20th Anniversary Mac wasn't sold in large numbers either, but that doesn't matter, after all Apple has never been richer, it's not like they have to be stingy for such a big anniversary.

Mac Pro dark blue.jpg

And does anyone remember the Product (RED) Mac Pro 6.1 model that sold at auction for an astronomical amount? I believe that the new Mac Pro would also be sold in a Product (RED) special edition.

Mac Pro imperial red.jpg
 
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Figured they were going to announce it at the same time as announcing the M5 Max and M5 Ultra Mac Studios, so timing is a bit odd.
Why let the timing of this steal any thunder from the eventual M5-family Studios announcement? Different days is the smart way to go so people are only talking about the Studios when it’s their time.
 
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