Apple appear to be targeting a very odd market. The pretentious, nouveau-rich crowd.
That is Apple's market.
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Way way way way over priced!!!
I guess the market will decide if this is the case, but Apple products have always been overpriced. There's always a similar product for a quarter of the price, but people are always willing to pay more for the Apple logo and the design and build that comes with it. And, of course, OS X.