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macrumors bot
Original poster
Apr 12, 2001
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Apple is considering a major corporate office expansion in northern San Jose, California, according to the Silicon Valley Business Journal. The report claims that Apple is shopping at least two properties that it could lease in the city: Ellis Partners' 296,000-square-foot 101 Tech R&D building along Orchard Parkway and the 1.5-million-square-foot Coleman Highline development site near the Mineta San Jose International Airport.

Ellis-Partners-101-Tech.jpg
Ellis Partners' 296,000-square-foot 101 Tech R&D building along Orchard Parkway

With limited real estate options remaining in its Cupertino, California hometown, Apple has expanded to nearby Santa Clara and Sunnyvale in recent years. But with a growing demand for additional office space, beyond its existing One Infinite Loop and upcoming Campus 2 headquarters in Cupertino, the company could soon make its first big splash in San Jose, the largest city in Silicon Valley.
"If Apple does do some kind of expansion into North San Jose, it may have more to do with simple availability than anything else given the lack of building sites closer to Apple's home," the report claims. "That's not necessarily a bad thing, but simply the path of progress. And San Jose could finally be in the middle of it."
The report claims that some other companies including Tesla have shown interest in the real estate properties, and notes that it is possible the company does not sign a deal in the end. San Jose is home to a number of large technology companies, including Adobe, Cisco, eBay and IBM, but the city has failed to attract heavyweights such as Facebook, Google and LinkedIn. Roughly 25% of Apple employees live in San Jose per a 2013 economic impact study prepared for Apple.

Article Link: Apple Considering Major Corporate Expansion in North San Jose
 

Macboy Pro

macrumors 6502a
Feb 16, 2011
730
52
Too much money but not enough to throw in an adapter with their new Macbook retina 12" systems.
 

thekeyring

macrumors 68040
Jan 5, 2012
3,457
2,092
London
Once they move into Apple Campus 2, will they close their offices elsewhere in the US? Seems odd for a company so focused on collaboration and feeling like a start-up to have buildings dotted here and there with people all over the show.
 

Alumeenium

macrumors regular
May 15, 2013
200
68
what's the point of the Donut then?

besides its as behind schedule as an Apple Watch shipment

this company seems more and more lost every day :(
 

Santabean2000

macrumors 68000
Nov 20, 2007
1,816
1,867
Who decides what's "too much" money and exactly why should they give you free things to adapt new technology to accommodate legacy gear?

They have more money than (anyone) ever and yet they are becoming worse with their penny pinching techniques.

Apple could do a lot to increase the user experience for customers, but it seems like they're caring less and less. [Not saying that the adapter is the best example, but certainly one of.]

Anyone else think this mega alpha status is not becomjng of the Apple us folk grew to love. Its fast becoming a corporate *******
 

JoEw

macrumors 68000
Nov 29, 2009
1,533
969
I don't understand couldn't apple keep expanding their new campus by adding additional rings around the office building?

I guess Cupertino can't handle the traffic load.
 

ThisIsNotMe

Suspended
Aug 11, 2008
1,849
1,062
I don't understand couldn't apple keep expanding their new campus by adding additional rings around the office building?

I guess Cupertino can't handle the traffic load.



Apple has $200b in cash. What better place capital long term than to buy property in an area like the Bay Area?
 

RickInHouston

macrumors 65816
May 14, 2014
1,456
2,199
They have more money than (anyone) ever and yet they are becoming worse with their penny pinching techniques.

Apple could do a lot to increase the user experience for customers, but it seems like they're caring less and less. [Not saying that the adapter is the best example, but certainly one of.]

Anyone else think this mega alpha status is not becomjng of the Apple us folk grew to love. Its fast becoming a corporate *******

Good for them if they can get away with it. And it appears they can!
 

icanhazapple

macrumors 6502a
Feb 26, 2009
516
949
following General Motors 1960's/1970's playbook to a T - when engineering is separated from marketing/business administration, you'll eventually get a complete product disconnect.

Build a damn tower in the middle of the ring, keep everyone on the same campus so people are accountable.

They won't though - Cook is a moron when it comes to the product. He babbles on about 'only Apple can do this' but is completely clueless when it comes to the computer engineering/operating system design choices that facilitated this.
 

min_t

macrumors regular
May 13, 2004
163
1
City by the City by the Bay
Hell No!
That area is one of the worst commute areas in the city. They should expand into Silver Creek complex along 85 and 101 freeway or take over IBM along 85 in south San Jose.

From Cupertino, they can zip south on 85 in 10 minutes.
 

Santabean2000

macrumors 68000
Nov 20, 2007
1,816
1,867
Good for them if they can get away with it. And it appears they can!

Good for them..? In the short term, maybe. Its short-sighted and not in keeping with their orginal core values.

They're big enough now that it'll be many years yet before they can screw it up completely. But they will; every empire crumbles eventually. And I believe this is how it begins.
 

DanielSw

macrumors 6502
Aug 31, 2009
390
195
Clearwater, FL
Once they move into Apple Campus 2, will they close their offices elsewhere in the US? Seems odd for a company so focused on collaboration and feeling like a start-up to have buildings dotted here and there with people all over the show.

Not odd at all. They can't very well wait to expand until Campus 2 is ready, now can they.
 

icanhazapple

macrumors 6502a
Feb 26, 2009
516
949
Good for them..? In the short term, maybe. Its short-sighted and not in keeping with their orginal core values.

They're big enough now that it'll be many years yet before they can screw it up completely. But they will; every empire crumbles eventually. And I believe this is how it begins.

Precisely. Finally someone gets it.
 

Santabean2000

macrumors 68000
Nov 20, 2007
1,816
1,867
Precisely. Finally someone gets it.

It feels like Tim has given precedence to his fellow beancounters over the design team in final component choices. Perhaps this array of disconnected premises add the layers of poor communication. Or maybe Tim's just ******** the bed.
 

thekeyring

macrumors 68040
Jan 5, 2012
3,457
2,092
London
Good for them..? In the short term, maybe. Its short-sighted and not in keeping with their orginal core values.

They're big enough now that it'll be many years yet before they can screw it up completely. But they will; every empire crumbles eventually. And I believe this is how it begins.

This.

Didn't Apple once get into trouble for chasing profit, not marketshare?

I know marketshare is not everything: You need profit to stay in business. But still... even without iPhone, their profits would match that of Google.

So, could they just start giving iPhones away to boost their market share? No, that's probably too far the other way.

I think the main problem is they're a publicly traded company, and they need to be seen to be constantly "growing". Why? They have enough profit to fund their operations and pay their staff.

If that was a private company, no one would worry. They could afford to do things like make the iPhone way cheaper to boost market share. Or spec their Macs a little better at the sake of profit.

Again... as long as they're still profitable enough to pay the staff and run the company.

In a way, it would be nice for Apple to just do that anyway, and if their stock price crashes, they can use some of their cash to buy themselves off the market. (Amazon's profits have pretty much stayed the same, despite revenue soaring, and their stock price is okay, so it's not a certainty their stock price would crash.)
 
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MacVista

macrumors 6502
Jun 18, 2007
303
2
Apple is becoming the new old Micro$oft.
And Microsoft is now getting their act together.
The next 10 years will be quite interesting. :D
 
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