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Apple Considering Major Corporate Expansion in North San Jose
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So Apple is doomed because they're running out of real estate in Cupertino? What should Cook do, fire a bunch of people, stop hiring and stop investing in anything new?
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Because Apple needs space now and the new campus isn't ready yet. I'm not sure how that suggests the company is lost...
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what's the point of the Donut then?
besides its as behind schedule as an Apple Watch shipment
this company seems more and more lost every day
Because Apple needs space now and the new campus isn't ready yet. I'm not sure how that suggests the company is lost...
I was with you at first, until I thought of two things.
1. These adapters will not be proprietary like MagSafe, so there will be plenty of less expensive, third party adapters. Good Guy Apple is helping promote sales for these other companies by keeping their prices high.
2. They are trying to push people to go wireless. People hate change, then will incentivize people to actually try "new" technologies. Much like the DVD drive being taken out of most of their computers, at first everyone was pissed, now -who the hell uses them?
Sigh.
Another "Cook is a moron" statement...
May I ask which products you've launched and which multi-billion dollar company you're (successfully) running?
This would be a good idea if Apple was running a conventional chicken farming business.
Yes! They should also throw in a of 5.25" floppy drive, some DIN-9 printer adapters, and a VGA cable too!
Why can't they support everything??? Apple scumbags!!!
LinkedIn? THEY are a heavyweight? They are a dumbed down Facebook for business, but somehow they are worth $24B. Adobe, Cisco, eBay and IBM are the heavyweights in San Jose, and Facebook/Google are the heavyweights missing. LinkedIn does nothing of real value.
In response to those that say stop splitting employees all over the place..
1) It's never a great idea to put all your staff in one place.
2) It's harder to find talent that lives 2-3 hours away to move just for you.
3) It's harder to sell the building if they ever had to.
By spreading out and leasing/buying smaller buildings, Apple can turn it around quickly if they ever had to downsize or get out of that city.
1) It's never a great idea to put all your staff in one place.
2) It's harder to find talent that lives 2-3 hours away to move just for you.
3) It's harder to sell the building if they ever had to.
By spreading out and leasing/buying smaller buildings, Apple can turn it around quickly if they ever had to downsize or get out of that city.
you probably aren't either. your point? I love Apple, I live and breathe the company, and I care about the product and future product strategy. Doesn't mean I can't have an opinion on how terrible the company is presently being run with respect to the markets that Apple chooses to compete in or some of the aesthetic design choices that have compromised functionality (pretty much all of their consumer desktop/laptop designs. Ever wonder why Apple marketshare growth has slowed to a crawl?)
But with so much of the leadership's compensation linked to the price and power of the company's stock, why wouldn't they want the stock price to continue to rise?
I think it's the design team having a little much clout along with accounting.
With over $100 billion in cash, would it kill them to create a second lineup of computers that have more power/functionality instead of thinness? This is why I'm selling my 13' rMBP while it still has some resale value, buying a second SSD for my existing desktop computer to have a hackintosh, and buying a 15' Dell Precision M4800.
It's those two groups that are turning me away from Apple.
I think you and I agree Cook is far from moronic. To the contrary, I think he is a fantastic CEO. Most any other company would be fortunate to have someone like Cook at their helm. Then you go off the rails.
The poster has probably launched the same number of products and ran as many multi-billion dollar companies as you have.
Hyperbole doesn't help your argument. Facts and logic would; hyperbole - not so much.Hyperbole at it's finest.
By finest I mean unnecessarily over the top. Including an adapter with the MB is not an unreasonable request. It removes some of the animosity towards the MB, increases the "we care" factor, and could also add to someone's desire to buy the MB. Including an adaptor could be one more item in the plus column and not the minus.5.25" floppy drive... now that's a potent argument.
On Topic: The extra real estate away from Campus 2 could house the more secret projects. With the world's focus on C2, satellite offices will be even less in focus than normal. You know, doubling down and all that.
I swear some people won't be happy until Apple is this tiny company making niche computers for 1-2% of the market. The same people that refer to iOS devices as "iToys".
At midnight maybe...
IMHO they should do what Google's doing and set up select operations down in Gilroy/Hollister. Still accessible to Cupertino (though by definition such operations need to accommodate independence from the mother-ship), but no infrastructure strain, and it's a lovely wine-country area (the state's oldest, in fact) with much more reasonable housing costs.
Very Interesting!
I don't know anything about the logistics, being on the east coast, but as far as the building goes, IT'S PERFECT! The GLASS is all there! Add giant Apple logo; good to go!
I don't know anything about the logistics, being on the east coast, but as far as the building goes, IT'S PERFECT! The GLASS is all there! Add giant Apple logo; good to go!
LOL, Mac uses don't use them much anymore. Keep in mind, Macs are a SMALL share of the computer marketplace. SMALL!!!
How is powering the device and connecting to a 4K display at the same time a "legacy" operation?
There's already a huge enough presence from Apple and tons of other large/popular tech companies in the overall area that an expansion like this isn't likely to result in something all that noticeable over the already inflated and constantly increasing prices.
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Probably because they are more than what you think they are. They aren't on the level of the other companies mentioned, but they are much bigger (in many senses of that word) than what's being implied there.
who the hell wants marketshare?? what does marketshare really mean?? It means that the company has made too many compromises on quality just to sell more.
Just imagine if they made the Macbook Pro or iMac for marketshare. We'd be stuck with the load of crap the other useless junk manufacturers(HP, Dell, etc.) put out.
I think Tim Cook is the best CEO for Apple atm. He retains a lot of Apples old values and knows he is not technical genius, so he keeps away from poking his nose too much into the technical side of his products.
Plus he knows how to keep his group of talented lieutenants focused on the goal of making good products and makes the best possible decisions he can. And judging by the companies performance, Apple and Cook are doing a darn good job at the moment.