Apple Continues 'Designed by Apple' Campaign With Double-Page Print Ad

[phoenixsan]

Like....

the design and text. Apple had dropped their advertising game since the " I am a Mac" campaign. Seeing them recovering is nice....

 

[paul4339]

...
On top of that, not showing the Apple logo, and all of us being able to recognize this as an Apple ad,....

I noticed the lack of logo too.

I wonder if Apple is going to de-emphasize their logo across all product lines. Making the logo more subtle - black on black, silver on white, to start with.


.

 

[pearvsapple]

Yeah like that is prestige at all. Still Made in China.

 

[tdream]

Definitely classy ... I like how Apple isn't trying to take any shots at its competitors. Pretty stark contrast to Samsung's "Next Big Thing" ads of late.

Oh it's classy Apple aren't mugslinging like they've been doing for the past decade? And then a pot shot by yours truly at the competition, please bring your nose down from the clouds.

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awesome ads. i'm waiting to see those in my newspaper.

You're waiting to see ads? Ok....

 

[steveOooo]

Just classy...

The text says so much about Apple and the competition.

The Samsung text will be like:

This is it.
This is what matters.
The size of the screen.
And the bunch of functions.
When you start by imagining
What that might be like,
You dont step back.
You just put the damn thing on the market.

Who will this help?
Will it make life better?
Does this deserve to exist?
Who cares anyway?
If you are busy making just a few things,
Someone will get the profit.

We truely belive in coincidenc.
In the dumb luck.
There are generaly onlys "yes."
We spend some time
On many electronic devices
Until everything in your house
Has our logo.

We are profitmakers, and engineers,
Masters of the plastic,
We sign our work,
You defenetly saw it
And regred it.
This is our signature
And it means nothing.

Designed by Samsung in Corea.

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Because they want the pople to read the text until the end, when they say who they are...If you see just a big Apple logo, many will say "Stupid ad, where is sports page?"

Jack of all trades master of ? Well maybe tvs

Shame apple just put down £800 on a samsung es7000 ( http://www.amazon.co.uk/gp/product/...veASIN=B007JURGVK&linkCode=as2&tag=mysp085-21 )
And the 'smart' features look pretty dumb amd just add to the cost of a good quality Image generated by this tv.

Come on apple - make a actual 'smart' tv - never thought I would ever own a samsung product...

 

[Mike MA]

But was this move necessary at all? I mean sales decline, but awareness for "Designed (not manufactured) by Apple" has been present all the time. My thought: This year will be an OS related year, so perhaps they need to put an emphasis on their hardware products which will basically be sort of unchanged (iPhone 5S)?

 

[Rogifan]

Make that Sir Jonathan Ive. And not that long ago he was talking about going back to England, but then it suddenly stopped.

No, it was rumors in the British press. Nothing ever confirmed by anyone at Apple.

 

[centrifugal.me]

 

[0dev]

These ads are awful, they don't do anything to make me want to spend money on Apple products.

And that slogan is just ridiculous. Of course Apple's products are designed by Apple. Why do you need to advertise that? Did the advertising guys at Apple just say "Hey, you know what'd make a great new slogan? The thing we put on the back of our products just like every other company does."

Whatever happened to the iconic ads Apple used to make? Things like this:

Those were ads that actually became cool. That was amazing. That style literally became a cultural icon for a while. And now, five years later, they're advertising that Apple does indeed design Apple products

Still, at least it isn't as bad as Microsoft's advertising.

 

[newagemac]

It doesn't "hurt my feelings", but it is pathetic when people just lap it up as if any company has some amazing tie to the country they started in.

Let me guess. You own a Samsung phone and it really pisses you off that Apple is an American company that designs their products in America while Samsung is a South Korean company that designs their products in South Korea.

Why does it bother you so much that many Americans prefer products designed in America? What other people prefer should be of no concern to you. There is choice for a reason. Lots of Americans prefer the choice of owning products designing by companies right here in America. Other people prefer Korean made products. Why should you care? That's their choice. Grow up and get a life.

 

[szw-mapple fan]

Does anyone have any ideas why the logo is not present in this campaign? I would have included it if they had asked me!

Every ad contains an Apple product. I think the idea is that iPhones and iPads are so iconic that they don't even need a logo to increase brand awareness.

 

[newagemac]

Please put a sarcasm tag if you're going to make a comment like this.

Apple isn't close to "the leader" in either the Smart Phone or Desktop arena.

That would be Samsung and Microsoft.

Apple is "the leader" in personal media players and smugness, besides that they are currently chasing the puck and looking for the next big iThing.

Samsung is the leader in smartphones? Sure if you believe Kia is the leader in cars over BMW. Apple sells far more high end smartphones than Samsung. The fact that Samsung sells a bucketload of low end crap phones in developing and third world countries does not make them a "leader".

 

[Rogifan]

Image

Ok I'll bite. How are Apple's products being assembled in China with my tax dollars?

I'm sure the taxes i pay are used so people on welfare can own iPhones, but not sure what the taxes I pay have to do with Apple's products being assembled in China.

 

[Rogifan]

Yeah like that is prestige at all. Still Made in China.

So if the iPhone was assembled in, say, Detroit it would be prestigious?

I don't get this obsession on where things are manufactured. As a consumer as long as I'm getting a high quality product I couldn't care less if it was manufactured in the USA or somewhere else.

What really annoys me though is those that do care but don't vote with their wallets. If people feel so strongly that Apple shouldn't manufacture products in China yet continue to buy them, then they're hypocrites.

 

[69650]

But if you're not and you really think Apple products are assembled by slaves aren't you ashamed to own them?

Yes I am ashamed, I don't think "Assembled in China" is anything to be proud of. But I don't have the power to change things other than to express my views forcefully. Hopefully Apple will continue to listen and use their power to improve the lives of the people who make their products.

 

[0dev]

Yes I am ashamed, I don't think "Assembled in China" is anything to be proud of. But I don't have the power to change things other than to express my views forcefully. Hopefully Apple will continue to listen and use their power to improve the lives of the people who make their products.

At least it's not made in Britain...

 

[12dylan34]

I noticed the lack of logo too.

I wonder if Apple is going to de-emphasize their logo across all product lines. Making the logo more subtle - black on black, silver on white, to start with.


.

I wondered that too. It's not vey prominent on the new Mac Pro.

 

[69650]

What really annoys me though is those that do care but don't vote with their wallets. If people feel so strongly that Apple shouldn't manufacture products in China yet continue to buy them, then they're hypocrites.

What would you suggest we buy instead? As far as I know mosts computers are assembled in China these days. Given the choice I do vote with my wallet. I buy British or European made products where possible. I would happily not give a single penny to the evil regime in China.

 

[2457282]

'Designed by Apple in California' is how Apple products are 'signed'.
It is the exact wording on their product signature. It is not a slogan. It is a signature.

Image

... check the back of your iPhone, iPod Touch, MacBook Pro —whatever, see?

Understood. My point was more about why they use California versus America or USA. Lots of other comments on this point after mine. To be honest, I had never before noticed that the signature had the designed in california wording, but as you correctly stated it is right there on my iphone that is almost two years old. To be clear, what I find odd is that I have never seen another company in any country stating that they were from a specific location other than a country. I see a lot of made in xxx where xxx is always a country. This is the first time I notice where xxx is not a country but a state within a country. In the end, I am sure Apple has it reasons for that -- be it pride, tax breaks, whatever. It just caught my attention that it was not a country. I will let it go now. thanks

 

[Michael Goff]

Let me guess. You own a Samsung phone and it really pisses you off that Apple is an American company that designs their products in America while Samsung is a South Korean company that designs their products in South Korea.

Why does it bother you so much that many Americans prefer products designed in America? What other people prefer should be of no concern to you. There is choice for a reason. Lots of Americans prefer the choice of owning products designing by companies right here in America. Other people prefer Korean made products. Why should you care? That's their choice. Grow up and get a life.

Nope, don't own a Samsung phone.

Good guess, though.

I had a Nokia phone, then the screen got scratched. Now I'm pondering on getting the 5S when it comes out, if it's a better phone.

It doesn't bother me what you get, or what somebody else gets. What bothers me is when people give stupid reasons like "I'm an American, I buy products from an American".

 

[0dev]

I would happily not give a single penny to the evil regime in China.

And what an evil regime it is. They spy on all their citizens, steal information from other countries by hacking, and run torture camps which they send people to without even giving them a fair trial. It's a good thing the US is above all that, eh?

 

[stockscalper]

Everybody knows Apple's products are designed by them. This whole ad campaign is lame. It only makes me think of where the products are actually made - in Communist China by slave wage employees who are so overworked by Apple that they are committing suicide. Did you know that Apple paid for nets to be installed around the Foxconn factory to catch people who fling themselves off the roof?

By the way did you also know that Apple employees between 400,000 and 500,000 Chinese workers? They could have their products built in the US with only 5% of that workforce according to two university studies and at a cheaper cost. But then again, if they did that they wouldn't be able to hide their money in tax havens and avoid paying taxes.

 

[Razeus]

I think I'm the only one confused by where Apple is going with this advertising. All I see are cloaked excuses why they refuse to innovate and one-up Samsung.

Oh, and Google is an American company too...

 

[Rogifan]

Yes I am ashamed, I don't think "Assembled in China" is anything to be proud of. But I don't have the power to change things other than to express my views forcefully. Hopefully Apple will continue to listen and use their power to improve the lives of the people who make their products.

I guess I'm just a cold hearted person because I could really care less where the things I buy are manufactured. Also I think there are a lot of jobs these Chinese workers do that American workers wouldn't do. Finally say Apple did bring iPhone manufacturing to the USA, what happens to the hundreds of thousands of Chinese workers that depend on these jobs for a living? Or are we not supposed to care about them?

 

[asthamapheo]

if HTC had a marketing budget as big as apple's, i am sure that they would be the most successful company of the decade.