I agree. And what's worse is that Microsoft actually paid some advertising company to produce these Ad's... Yeah, it's exactly like saying 'We make a flawed product that runs on cheap plasticky computers - buy a PC!'
Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Apple Continues 'Get a Mac' Ad Campaign with 4 New Ads
- Thread starter MacRumors
- Start date
- Sort by reaction score
I agree. And what's worse is that Microsoft actually paid some advertising company to produce these Ad's... Yeah, it's exactly like saying 'We make a flawed product that runs on cheap plasticky computers - buy a PC!'
No, the FM Platform. (G3x/3x0Z/M). The Nissan D Platform (Maxima/Murano/Altima). The Nissan FF-S Platform (X-Trail/Bluebird/Primera[G20]). This Nissan F-Alpha Platform (QX56/Titan/Pathfinder/XTerra). That is what I meant by the whole sharing thing. Most of the platforms share engine configurations as well as drivetrain options. I remember wishing the G20 came with the rest of the configs the Primera came with (same car). What is odd is the Infinity G3x line is really the Skyline in Japan whereas they dropped the Skyline name from the GT-R. Nissan has cleaned up the crossings more so now than they used to be, but there are still parts shared. The G35x shares the AWD system from the GT-R (albeit the R34 most likely). Most of us are bummed that Nissan won't do a 2+2 of the GT-R and badge it as an Infiniti...
On subject. While Apple uses similar components as a normal PC, they do have their own twist. So like in the G37/350Z example parts are share, but they are still different vehicles. Side note the G37 is basically the 2+2 of the 370Z, which was an odd split. They could have kept the Primera and just made it AWD to get around the whole no FWD vehicle thing they stick with.
Exactly.
While there may be similarities, they're still very different beasts. Forgot about the Z, good point., didn't realize the 37 was the body style as the Z. Makes sense. All things considered, Nissan has done a lot in drawing the line between the two divisions. As far as I know, the FX platform is completely independent. The GT-R would have been sweet as a suped up Infiniti. I'm surprised it never made it's way in with the convertible. It's already $80k+, then again not much of a mass luxury market for it (although compared to the 6 series there's definitely a market). With Volkswagen's failed market attempt with the Phaeton, I wonder how the GT-R will hold up. There's a Q replacement coming up with twin turbo's. Should be interesting.
These ads were okay. I liked the one that actually promoted the facial recognition. Otherwise they were just okay.
Yeah, it was nice that they highlighted a feature. On the other hand, it made iPhoto '08 look like crap. This is how their own product worked up until 3 months ago. Hodgman might as well be using that in this ad.
Reminds me of a Windows 98 ad where Win98 was illustrated as a jar of pills, and the tagline read "No more headaches". So... wait... Windows 95 gives people headaches, is that what you're saying? You knew all along?
So yeah, basically it's never a good idea to admit that your previous product was crap. Which it wasn't in this case (iPhoto 08 was good), but if Apple thinks locating photos like that is sooooo crappy, then they must've thought that iPhoto 08 was really crappy.
I don't understand why they don't just do the exact same thing they do with the iphone ad's but on a Mac.
It would give people a chance to see how a Mac works and the real differences involved.
Show something, quick, snappy, informative and more importantly... Mac. Not just two people stood talking?
The iphone ads have sold a hell of a lot of iphones because it shows just how easy it is to use and the benefits you get from it. Mac's are exactly the same when you compare them to a PC... show it.
It would give people a chance to see how a Mac works and the real differences involved.
Show something, quick, snappy, informative and more importantly... Mac. Not just two people stood talking?
The iphone ads have sold a hell of a lot of iphones because it shows just how easy it is to use and the benefits you get from it. Mac's are exactly the same when you compare them to a PC... show it.
Improvements don't make previous generations crap, and why does it even matter when its not the product anymore.
Improvements don't make previous generations crap, and why does it even matter when its not the product anymore.
Exactly. Does that mean Vista makes XP looks like crap? Oh, wait...
Pfft. Too superficial
I mean look at the end, why will the "PC" say Windows is trouble free to jus amuse the cool godly "mac" by showing him the all that cute fine print.
Be real.
I mean look at the end, why will the "PC" say Windows is trouble free to jus amuse the cool godly "mac" by showing him the all that cute fine print.
Be real.
Did the way PC sorted photos look incredibly crappy? Then iPhoto '08 was incredibly crappy because it didn't have face recognition either. But iPhoto 08 wasn't crappy.
Improvements don't make previous generations crap, and why does it even matter when its not the product anymore.
Still don't get it? OK, ficticious example. Let's say Apple decides to remove the keyboard on all their portable products and replace it with, I dunno, air gestures.
The ad: "Hi, I'm a Mac..."
"...and I'm a PC."
"Whatcha got there, PC?"
"Oh, I'm typing on my mechanical keyboard."
"YOU STILL HAVE A MECHANICAL KEYBOARD? OMG PUKE VOMIT BARF EWWWWWW THAT IS SO 1943 ROTFL BLEEEHHHHH!!!"
Message to owners of current Macs: "Hi, we're Apple, and up until yesterday we've been making products that make us want to puke. Congratulations, you own one."
Still nothing?
Shallow comparison...
What about the OS (including productivity increases), security considerations, bundled software etc?
The Macintosh Strategy
It's called the Aesthetic-Usability Effect. Aesthetic designs are perceived as easier to use than less-aesthetic designs. It's a proven fact. Given this point, who cares whether a Mac is more expensive, more functional or easier to use. As long as the consumer perceives the machine to be more functional, it really doesn't matter if it is or not. This is the best thing Mac has done. But in terms of pricepoint, they really need to start convincing people that the price is truly justifiable. Mac lovers love these Mac ads because it makes them feel good about their loyalty to the brand.
How many people understand how their cars work? Few. How many people even know how to change their oil on their cars? Ignorance is not bliss, it means you're lazy and retarded. I personally feel gullible shelling out nearly $3000 for my new mbp. I've used pc's my whole life so I'm no stranger to the other side of the fence. True, pc's are more challenging to understand and keep on track, but for the most part I find computer users to be ignorant of the technology they love so much. Most mac users I've talked to don't want to know how the computer works they just want the damn thing to work. (CORRECTION: this is biased. In reality, pretty much any computer user is guilty of this, PC or Mac.)
I do enjoy using my mac, I just haven't figured out why yet. I don't see any great improvement over a pc product, nor do I find it really functions more effectively. In the end, I kind of feel like an idiot. But at least I feel like an idiot holding a REALLY nice looking laptop.
It's called the Aesthetic-Usability Effect. Aesthetic designs are perceived as easier to use than less-aesthetic designs. It's a proven fact. Given this point, who cares whether a Mac is more expensive, more functional or easier to use. As long as the consumer perceives the machine to be more functional, it really doesn't matter if it is or not. This is the best thing Mac has done. But in terms of pricepoint, they really need to start convincing people that the price is truly justifiable. Mac lovers love these Mac ads because it makes them feel good about their loyalty to the brand.
How many people understand how their cars work? Few. How many people even know how to change their oil on their cars? Ignorance is not bliss, it means you're lazy and retarded. I personally feel gullible shelling out nearly $3000 for my new mbp. I've used pc's my whole life so I'm no stranger to the other side of the fence. True, pc's are more challenging to understand and keep on track, but for the most part I find computer users to be ignorant of the technology they love so much. Most mac users I've talked to don't want to know how the computer works they just want the damn thing to work. (CORRECTION: this is biased. In reality, pretty much any computer user is guilty of this, PC or Mac.)
I do enjoy using my mac, I just haven't figured out why yet. I don't see any great improvement over a pc product, nor do I find it really functions more effectively. In the end, I kind of feel like an idiot. But at least I feel like an idiot holding a REALLY nice looking laptop.
Who, when viewing a commercial on TV, goes into their head and thinks about previous generations of software? The ad is clearly highlighting a new "here and now" feature.
Also, these ads are clearly not aimed at current mac users.
Exactly. And They Should Show Some Points To Tell People That You Pay For You Get. Apple Wouldnt Sell This Much If People Were Actually Getting Ripped Off.
Look at the Xbox 360? People complained about it, because the reliability was low, now we have lots of people looking elsewhere because of this. Do we have people regretting their purchase of a mac? Even if they paid an arm and a leg?
Trust me theres people out there that dont have that much money (like me) and when they buy their macs, they are going to make sure its "perfect" and that they got "what they paid for". They want it to be worth the extra money compared to PCs. And I haven't seen not one complain yet.
Apple needs to show that.
Except they aren't as especially the first two sum up issues that also affect the Mac. You can't avoid installing software updates on the Mac
Biohazard Suit:
Legal Copy:
Stacks:
Time Traveller: meh
Huh?
You can avoid of installing software updates on the Mac. I do it all the time. I wait until to see how that update is doing before doing the update. Hell it took me, what 2 weeks now to install iTunes 8.1 (I finally installed it).Hugh
Why not? People bought Pet Rocks.
After they moved manufacturing to China, quality has gone down a bit. A lot of people who paid an arm and a leg for a MacBook Air are not happy with overheating problems and hinges snapping off like twigs from normal use, only to be told by Apple that it was their own fault and they have to pay for the repairs.
Not one? Really? There are thousands on this site alone. Check out threads with topics like "Why does the optical in my Mac Pro sound louder than a helicopter taking off?", or the umpteen threads about hinge problems on MBA (a repeat of similar problems on the PowerBook Titanium), MBAs overheating due to lack or excess of thermal paste... Remember the iMac G5 model with a failure rate of 30%? Or the PowerMac G4 that was so notoriously noisy a special site was created for it (www.g4noise.com)? The Cubes that cracked? Battery recalls?
They make Chinese PCs like many other manufacturers, and that's OK, it's just unfortunate that the pricetags give the false impression that Macs were handmade by Swiss watchmakers.
I can't agree more! You must play on your own turf to have an upper hand. Never direct response or in the same style as the opposition. If Apple were to respond to microsoft ads, then they will legitimize the contents of the MS ads by playing on the M$ turf. By continuing to play with the same ad style, Apple shoots two-birds with one stone: 1) by irritating MS to respond to their ads, they are bringing attention to their own products both ways - from MS as well as from Apple (remember "I am too cool for mac"); 2) they legitimize the contents of their own ads by forcing the other party to respond always; thus preventing themselves falling into MS trap. I say if apple still choose to respond directly to MS ad content, then give the response in the same humor style as the current ads.
Only if the PC has the same low specs as a Mac for $3000, but normally when you buy a $3000 PC you get $4000 worth of Mac hardware.
Don't forget about the faulty 8600M GTs in the MBPs and how Apple is handling the situation (replacing faulty 8600M GTs with faulty 8600M GTs until they are out of the "extended" warranty period, where the problem becomes the user's problem, but Apple is a genius in creating the illusion that they're doing something (even if in reality it really doesn't amount to anything) about the issue.
You're not grasping the whole point. You're only looking at this from a geek POV. What Apple's ads are doing (unlike Microsoft) are attacking the "problem".
Scenario: "I can't find all the pictures on the computer that were taken of our parents from our wedding reception because there's so many pics"
"We took over 100 pictures at the amusement park, I can't find any that we were in because there were so many people at the park".
The faces feature in iPhoto is great feature to advertise. It may be a small feature to some of you here but for the average consumer it's the end all answer to at least one of their problems on their PC.
If people are having multiple issues with their PC's that Apple talks about in their ads they may just decide to make the switch because of the faces feature. Again, it's a solution to someone's problem which is the point of the whole ad.
Please spare me that Windows can do this blah blah blah, we're talking about what a Mac can do out of the box with no additional 3rd party software to download or purchase.
What he was trying to say, I believe, is that the "problem" is kind of artificial. Geek or not, who has so many pictures and such a poor grasp of the pictures they've taken or the people that are in them that they have to employ some frickin' CSI-algorithm to do the job for them? Sure, it's a huge time saver... if you're a senile and half-blind professional photographer who sorts 10,000 pictures every day.
iLife is becoming like MS Office, it's reached a point where all the essential features are already there and now MS has to rack their brains every 3 years to come up with artificial problems so they can add features to address them.