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Apple Continues 'Get a Mac' Ad Campaign with 4 New Ads
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I thought it was MS who was fighting back. Apple's ads have been always at least as pointed as the MS ones (more, IMO).
Mixed feelings about these. On one hand they were quite funny in parts on the other they were atrociously weak in terms of a response to Microsoft's ads plus, of course, they're opening themselves up to some heavy comeback if MS choose to pursue this.
Yep I was looking to post that this is not a 'response'; glad to see it's been taken care of. Timing-wise I can see the argument, but as has been said, nothing else in any way refers to the very recent MS ads (IMO these would have had to have been in planning since before Laptop Hunters started anyway), vis a vis the last lot where MS's advertising was directly referenced in one of the ads that seems to be considered one of the best Mac vs PC ones.
I enjoyed all four of the new ones, in fact I always look forward to seeing what they come up with; I don't see that there is any need to change the style. Of course none of the ads will ever be screened here so maybe I'm less over them due to that in part.
And I thought that the Bill Gates / Jerry Seinfeld ads were a lot better than these Laptop Hunters ones. The latter just have too many wtf moments given what the promotion they give Macs in the process.
The MS ads have only been out about a month. It takes more than a month to plan, script, film, edit an ad, so yeah, Especially given the timing, this is no response to MS as it should be. If Apple ignores them, in the end, they come out on top.
the timing doesn´t matter since you don´t just run out and make another ad just based on what the competition does. they have a running campaign which will propably air some more mac vs. pc ads before they will phase that one out and move into a different direction. and besides. many people on either "front" (lol) seem to feel an urge to keep this battle going on, although it never was one from the start. just 2 competitors doing tv ads. nothing special actually
Some years ago a (I think rather famous) study was made on how people perceived computers based on the messages the computer gave the operator. It was concluded that even when things went horribly wrong, computers giving polite error messages were perceived as much better products than computers giving technically explicit messages.
OS X uses a concept known as a log file to write the technical details. Users don't really need to know who General Protection Fault is
Users don't really need to know who General Protection Fault is
Who is General Protection Fault and why is he reading my A: drive ?
Yes...i have used a mac.
Its different, not good or bad different but different.
Windows is easy and nice.
It says "Power PC users" and refers to the concept of a "power user" rather to the hardware "Power PC".
I admit that I hope this doesn't change any time soon for Mac. As a Windows user since, Windows 3.1; I love the fact that I'm far safer with OS X and a Mac than Windows Vista or Windows 7 (even with ESET or Kaspersky installed). It's a point that isn't wasted on me and is one of my top 10 reasons to get a mac!
Why should they? It's not too expensive for me. It's not too expensive for the premium end of the market, which they are targeting.
Why should Apple deal on the cheap? That certainly isn't their image. If I was worried about price I wouldn't have bought a Mac.
Apple is certainly not going to start compromising their image and industry/consumer perception simply because there is a recession. It is perfectly feasible for a company to offer a product at the same high price point as before - the only variable being what kind of (greater) value that product now offers.
The last thing Apple should do is cave in to the low-cost netbook market and compete on price. That's a losing game and pretty horrible in terms of differentiation over the long-term. If Apple does offer a "netbook" solution, it'll be a more robust product with a higher price tag, that differentiates via small form factor + software rather than via a "cheap" alternative to a notebook, which is what nearly all netbooks are these days.
Image is everything. Image determines what the consumer, over the long-term, wants to associate themelves with.
I still think the youtube ad (Homeless) that was made by fans is better than all of them.
haha "Im Poor, But I Ain't Retarded" lives on forever
These new ads are boring and I believe as well the homeless guy is the best.
"you are most critical of the ones you love"
i knew when i would go on macrumors.com, all you haters would say how these commercials don't work or are boring ..etc. etc. To that end i was not disappointed. (sort of how everyone and their mother on this site was dissing the new ipod shuffle....meanwhile they are flying off the shelves...)
i knew when i would go on macrumors.com, all you haters would say how these commercials don't work or are boring ..etc. etc. To that end i was not disappointed. (sort of how everyone and their mother on this site was dissing the new ipod shuffle....meanwhile they are flying off the shelves...)
Do you think "Macs are too expensive" is a legitimate criticism? If it is, then these adverts actually counteract it very nicely: They tell the customer that for many, many reasons, a Macintosh is actually worth more money. That is exactly the way Apple has to do that: Hammer into people's minds that Macs are better. Then, if someone says "Macs are too expensive buahhh", then you just point them to all these adverts.
2007 called - they want their commercials back
Seriously, this style got old a while ago. Apple, take some of your own advice....think different.
Seriously, this style got old a while ago. Apple, take some of your own advice....think different.
For me too but a much better ending would be that all PC's were turned into a Mac but that would require some legal text to be displayed.
haha "Future PC just froze."
That's brilliant. Even Mac calls PC, FUTURE PC.
Thank god the future PC wasn't talking or he would make that sick-ass warbly-whiney noise PCs often make when freezing while playing audio.
That's brilliant. Even Mac calls PC, FUTURE PC.
Thank god the future PC wasn't talking or he would make that sick-ass warbly-whiney noise PCs often make when freezing while playing audio.
Except they aren't as especially the first two sum up issues that also affect the Mac. You can't avoid installing software updates on the Mac
There is a difference how you install software update. Some bloke posted here that he left his computer with four hours worth of Photoshop work unsaved, and came back to find that Windows Software Update had installed some fixes for some software that he was never using, and in the process rebooted the machine with the result that all his work was gone.
Apple doesn't do that. Mac Software Update puts up a window, which you can just put in the background and ignore, or you tell it that you don't want the upgrades. And it doesn't just quit applications with unsaved changes.
