Apple Continues Hiring Automotive Experts, Possibly for Rumored 'Titan' Car Project

Discussion in ' News Discussion' started by MacRumors, Jul 20, 2015.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple recently made a major automotive hire that hints at the company's continued work on an electric car, reports The Wall Street Journal. The company hired Doug Betts, who previously served as the Senior Vice President of the Chrysler Group, where he was the global head of operations leading product service and quality.

    According to Betts' LinkedIn page, he began working at Apple in July. Aside from a role in "Operations," in the San Francisco Bay Area, there are no details on what he is doing at the company.

    Betts' LinkedIn profile suggests he made major customer satisfaction improvements and warranty cost reductions during his tenure at Chrysler, with job duties that included quality engineering, field issue problem solving, manufacturing operations, and supplier quality, among other tasks. Prior to working at Chrysler, Betts worked at Nissan, Toyota, and Michelin.


    Along with Betts, The Wall Street Journal suggests Apple also recently recruited a researcher, Paul Furgale, with a specialization in autonomous vehicles to join its team of employees working on its car project. The company is said to be seeking out other experts with robotics and machine experience, with Furgale recruiting both students and researchers.
    News of Apple's car project, code-named "Project Titan," leaked in February, but details on the top secret effort remain scarce. Apple reportedly has hundreds of employees working on developing an electric vehicle and has been recruiting talent from the automotive industry and other car-related fields, poaching employees from companies like Tesla, Ford, and GM. Rumors have thus far disagreed on whether Apple is focusing on self-driving capabilities for the vehicle.

    Rumors have suggested Apple is aiming to produce a car by 2020, but because Apple often works on projects that never make it to fruition, it's possible that its car plans could be shelved or delayed in the future if the company is unhappy with its progress.

    Article Link: Apple Continues Hiring Automotive Experts, Possibly for Rumored 'Titan' Car Project
  2. dannys1 macrumors 68020


    Sep 19, 2007
    I thought last week we decided all this car business was just Apple hiring street view mappers?
  3. theelysium Suspended


    Nov 18, 2008
    Chrysler!?!? Well, the Apple Car won't be reliable. The Apple Car will be as shotty as a Dodge and unimportant as a Chrysler. This does not bode well!
  4. luckydcxx macrumors 65816


    Jun 13, 2013
    An Apple car is coming ... Not by 2020 though. There are production delays already.
  5. robjulo macrumors 65816

    Jul 16, 2010
    They haven't "cracked" TV yet but people really think they are going to mass produce cars?
  6. farewelwilliams macrumors 68020

    Jun 18, 2014

    The fact that they cracked mobile payments and haven't cracked TV says how ridiculously hard TV is.
  7. hxlover904 macrumors regular

    Aug 20, 2011
    my thought exactly! why wouldn't they go after the high end automaker's employees? Chrysler, GM and Ford??
  8. dannys1 macrumors 68020


    Sep 19, 2007
    Yeah cos this one guy is responsible for all the cars that were made at Chrysler, even though he didn't even work in design, manufacturing or anything else remotely related to the product itself. But then you can prove anything with facts, I find they tend to cloud my judgement, I prefer to rely on instinct and blind prejudice.
  9. AngerDanger macrumors 601


    Dec 9, 2008
    1. Apple releases self-driving cars.
    2. Cars become self aware.
    3. Cars realize humans are destructive and decide to make a preemptive strike.
    4. Cars use Maps for navigation and drive themselves into buildings, off bridges, and to random locations.
    5. Humanity remains safe.
  10. Planey28 macrumors 6502

    Jul 10, 2010
    Birmingham, UK
    Everyone thought the Apple maps street view cars were part of a self driving experiment, I really don't think Apple are developing a car at all.

    Working more heavily on carplay maybe, a car no.
  11. Rogifan macrumors Core


    Nov 14, 2011
    Does anyone really still believe this is all about a suped up CarPlay or infotainment system for existing cars. Jeff Williams says the car is the ultimate mobile experience. Jony Ive hands off day to day duties so he can work on "new ideas and future initiatives". There's no doubt my mind Apple is working on something big here, much bigger than CarPlay. CarPlay is like iTunes on the ROKR.
  12. mejsric macrumors 6502a


    Mar 28, 2013
    And Cars will get the 92% of cars profits.
  13. Rogifan, Jul 20, 2015
    Last edited: Jul 20, 2015

    Rogifan macrumors Core


    Nov 14, 2011
    The people Appke has hired and poached from within the company aren't software guys. The WSJ says Tim Cook put Steve Zadesky in charge of this project and authorized him to hire/poach a team of 1,000. According to The Offical Board his official title is VP iPhone/iPod design and he reports into Jony Ive. Some of the people 9to5Mac have reported on are mechanical engineers within the company. I don't think you need a team of 1,000 and mechanical engineers to for CarPlay.

    I think it was just coincidence photos of those mapping vehicles surfaced around the same time these rumors started surfacing.
  14. poematik13 macrumors 6502a

    Jun 5, 2014
    It's a self-driving electric car. They are beating google and tesla to the market with a mass-produced one that everyone can buy.
  15. Benjamin Frost Suspended

    Benjamin Frost

    May 9, 2015
    London, England

    Hope it doesn't become their Titanic project.
  16. citysnaps macrumors 603

    Oct 10, 2011
    San Francisco
    Yup, including drivetrain engineers/specialists. No doubt in my mind something much bigger is brewing.
  17. gugy macrumors 68040


    Jan 31, 2005
    La Jolla, CA
    This car manufacturing stuff reminds me people saying Apple for sure would make a television set. The TV rumor is older than 10 years and so far nothing has happened.
    I see the car rumor going the same route. I just don't see Apple moving into that either. Like TV, they better off creating the tech to use in partnership of car manufacturers than creating a car itself.
  18. AustinIllini macrumors demi-goddess


    Oct 20, 2011
    Austin, TX
    Maybe Apple should focus on making their watch right.

    Hopefully the car doesn't look like previous speculated renders or like Google's garbage car.
  19. Studioman macrumors regular


    Jun 17, 2015
    What if this is just a move towards mass producing their products in the U.S.
  20. c55 macrumors regular


    May 3, 2015
    I bet we see something similar to the BMW i3 and google's little autonomous cars

    and it will be at an Apple Store near you in 2037
  21. QuiteSharp macrumors member


    Jul 11, 2012
    The difference being that we didn't get any rumors/reveals about TV people being hired by Apple. I'm not saying this is a certainty but like many other here say, something huge is brewing. From their latest quarterly report the R&D costs had increased (I will be looking closely for those in the new report tomorrow) and Apple has always worked long term. I believe iPhone and Apple Watch took several years from idea to launch.
  22. Rogifan macrumors Core


    Nov 14, 2011
    Which car manufacturers have said they would like to use Apple tech in their cars? When has Apple ever successfully been a piece of tech in someone else's product? CarPlay right now is a band aid. It's like iTunes on the Motorola ROKR. And I don't see companies like Ford, Toyota, BMW etc. giving up any part of their dashboard to Apple.
  23. Rogifan macrumors Core


    Nov 14, 2011
    Let's not forget in 2012 Tim Cook said "the wrist is interesting". In 2015 Jeff Williams said the car is the ultimate mobile device. Apple does give hints about their plans from time to time. With TV it's pretty clear people want dumb TVs and smart boxes. My guess is Apple feels there isn't much they could contribute to the dumb panel business.
  24. macs4nw macrumors 601


    I wouldn't write them off yet. Apple can afford to pour billions into this, and as a company they have the right mindset to do this properly. As far as the comparison to :apple:TV is concerned, that is a whole different 'kettle of fish'.

    For the latter to succeed as originally envisioned by Steve, full cooperation from content creators, copyright holders, cable/satellite content distributors, as well as local stations is required, and so far (no doubt due to contractual obligations, uncertainty about the future of content consumption, and a whole lot of 'vested interests') the response of all those third parties has been lukewarm at best.

    In developing their 'car of the future', Apple won't be hamstrung by any such limitations of non-cooperation. They can assemble their dream team of talent, and move forward on their own to create their vision of personal transportation, and I for one can't wait to see if they'll pursue this all the way, and what they'll come up with.
  25. CIA macrumors 6502a

    Jun 17, 2003
    Apple will team up with Tesla. The Apple car will use the Tesla Supercharger network, and Apple will expand it for Tesla in trade for using what's already been built out.

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