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Apple Continues Hiring Automotive Experts, Possibly for Rumored 'Titan' Car Project
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Initial quality is easy to do. Basically make sure nothing happens in the first 90 days. It's long term where FCA falls apart.
They are also the only ones saying FCA is good. The rest of the people that actually track quality and dependability put FCA vehicles at the bottom. Cause they are garbage. Always have been and probably always will be.
Until Apple buys (builds) a mobile phone factory I am cautiously optimistic that they will release a phone. Oh, wait...
Well who else builds batteries that could go in an electric car in the quantities they would need? Currently Tesla is having to build a factory to do it. Frankly batteries are the most expensive part of the model s at around $180/kwh.
As a long distance commuter (~120 miles a day) I would love an EV but the only one that has the range is Tesla, and until the Model 3 comes out they are out of a lot of folks (mine included) price range (even with crazy lease deals).
We did. But Apple didn't heed our decision. They just continue with their secret plans and ignore the decrees of the MacRumors commenting crew..
The more I think about it, the more I think Apple is NOT working on their own car.
We forget both BMW and Mercedes-Benz have research labs in Silicon Valley. As such, it's possible that Apple is working on autonomous driving technologies that could be integrated into a BMW or Mercedes-Benz model down the road.
We forget both BMW and Mercedes-Benz have research labs in Silicon Valley. As such, it's possible that Apple is working on autonomous driving technologies that could be integrated into a BMW or Mercedes-Benz model down the road.
LOL. Though I wonder why Tesla currently gets their batteries from Panasonic and not Samsung...
Actually, things have happened with TV. Apple has in fact employed a team with the task of finding out if Apple could make a TV that has added value compared to current TVs that would make building them a profitable business, and they haven't found a way to do it. Not surprising for me, because a TV is for the biggest part just a huge screen, but worthwhile spending a few million dollars on investigating whether you have a chance of making a few billion. The project failed, and the team was dissolved quietly.
They will do the same with cars, and probably other areas. And they will succeed or they will not succeed, but it is a really cheap investment.
Panasonic is the market leader, Samsung has only recently purchased Magna Steyr to move into the market.
I had two ROKRs before the iPhone Launch. Kludgy but i loved that it eliminated having to carry both a phone and an ipod. Then when the iphone came out, I could also get rid of the blackberry. And now I have a wallet cover for my iphone so no more wallet. basically all i carry now is the iphone and one key to my front door (I sold my car to eliminate the second key).
Who knows other than apple what they are working on. Maybe rocket engines for the mother ship that is coming along
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Don't be silly. They "have a laser like focus" regarding their products. They certainly wouldn't move off into the fashion industry or the vehicle industry. They will do what they are good at.
Sounds like his career went backwards. His path should've started why Chrysler and ended with Toyota for Apple. His way seemed like a downgrade each time until Apple.
Apple might design, develop and build a car but it will never work.
Jony will insist the tyres are flat...
Jony will insist the tyres are flat...
On one hand that will be great for experience, on the other it will suck for the folks that are really good at haggling.
True. The market leaders are currently Panasonic, AESC (which supplies e.g. the batteries for the Nissan Leaf), and LG Chem. Samsung SDI is actually one of the smaller players at the moment.
http://cleantechnica.com/2015/02/22/electric-vehicle-battery-makers-full-2014-sales-figures/
Or the music industry, or the mobile phone industry. That would be silly. Apple Computer didn't get to where it is by looking for new markets. They make computers. It's even part of their name.
We'll see. My feeling is they are creating technologies that will implement on cars and combine the existing Apple products with it. So all of this would be made and partnership with car manufacturers.
I have hard time imagining Apple creating factories, garages, maintaining cars, distribute, warehouse, dealership such large products that cars are. I could be wrong but this is such a huge departure from their core business.
If Apple made a car, they would almost certainly just design it and farm out the rest of the work to other companies, just as they already do for iPhones, Macs, etc.