Not sure if Windows 7 is going to woo to many people. This past summer, I had an evalution copy for Windows 7. I was impress with system resources, but nothing else moved me with this new version. Many Vista user may be happy with the upgrade, but not for folks still using Windows XPThey will have to do a clean install or buy a nice PC...Just buy a MAC
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Relatively, the majority of the installed base don't upgrade in place. They buy a new machine. So it is more a matter of copying their old data onto the new Win7 machine than doing a clean install.
Since XP is in extended supported to 2014 but mainstream support is gone (you'll get gross security glitch updates but if otherwise broke or new stuff .. gone ) , the folks who are going stay entrenched old school will likely just squat on their current hardware until it gets retired.
You aren't going to get new hardware with XP so will eventually have to figure out how to move user data.
Frankly, clean installs typically are much less problematical long term anyway.
Apple kicked the G5 and PowerPC users in the shins to move up to newer hardware. Very similar effect for those who have been squatting on XP for last 3-4 years.
Buying a Mac would mean buying your whole application software stack all over again. That will stop many folks. ( pirates probably less so ).