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Apple COO Tim Cook Speaks at Goldman Sachs Conference

I WAS the one said:
Apple will be making their own processors for all their products, that way no one can do hackintoshes again, and it will be a very controlled environment. Apple style!
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I agree. But I don't think Apple is doing it to rid the Hackintosh. I believe Apple sees the problem in Intel demanding its own CPUs and chipsets operate exclusively together. With Intel, it showed its true colors when it kicked Nvidia out of the GPU/chipset market with Nehalem CPUs. Intel is acting extremely anti-competitively, and that has to concern any of Intel's partners/buyers, like Apple. I don't think Apple really wants to allow Intel all of that power to dictate the complete makeup of computers. Therefore, I see Apple getting away from Intel and SLOWLY integrating its own chips into iPads, then iPhones... and after success, the Mac.

Today's computers have truly powerful and capable CPUs. The constraints the end users see is the drive speed, graphics, and most importantly software. Apple was just getting into taking advantage of extra processing power of the graphics via OpenCL and extra cores via Grand Central Dispatch. Intel just makes people believe the only way to speed up a computer is the CPU. I believe Apple would be better off focusing on its own chips for the future. Then it can control the major current downfall with people focusing on the wrong method to provide a better end user experience. Apple can teach both its consumers and the industry that an excellent user experience is not found solely in the CPU, and that it should be done by not focusing on the CPU but the entire system and reducing current constraints. Intel is a bad partner for Apple, and I believe Apple knows it.
 
grrr how come no one asked

" What is the rational in aggressively going after the nintendo ds/ sony psp market whilst ignoring customers who need productivity ie mac book pro potential purchasers?"
 
MODS: I would be eternally grateful if you would please ban all the members who are discussing the MBP in this thread. Thank you.
 
zedsdead said:
It would have been a waste of a question, because all Tim Cook would have said is that Apple does not comment on future products.
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That's not what I was talking about though. . .

I listened to the broadcast and no one even said "MacBook Pro" at ALL. . .as if they prep them not to ask/say anything about it.

He kept mentioning the iPhone and the OS as well as the iPad and iMacs but that's about it.
 
Better content = Better Apple TV

My Apple TV is collecting dust because of the pathetic selection of titles on iTunes. I can always watch old crap on my laptop. Having a great delivery system for content can't make up for crappy content. And even Apple hasn't woken up to the fact that 90% of movie and TV titles are not worth watching more than once, so renting makes much more sense than purchasing.
 
bluefox9er said:
grrr how come no one asked

"Do you think it's wise to neglect the macbook pro range and focusing your energy in competing with the nintendo ds and sony psp instead?"
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You seriously need to chill on the MBP issue, guys.
It's pretty clear that there will be a new MBP soon, and just because it wasn't released three months after the last update, it doesn't mean they're NEGLECTING IT. Get real.

It would have been the most boring question and therefore it's good that it wasn't asked. This conference talk was about corporate strategy, not about your nerdish impatience over the next MBP spec update.
 
rdowns said:
MODS: I would be eternally grateful if you would please ban all the members who are discussing the MBP in this thread. Thank you.
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It is legit to comment that people are surprised about the lack of questions concerning the MacBook line of the business. Its obvious the big focus is on the iPad, but there is legit concern for the lack of new information on the Macbook and Macbook Pro.

That being said, I wonder if a notebook or other device will ever show up with an Apple CPU. I would think it would not happen for many years as there are some developers, at least this is my impression, that are still catching up with the switch to Intel.
 
omenatarhuri said:
It sure looks like Apple is going strongly towards what Steve said in the iPad launch, "a mobile devices company". They're investing more in developing the iPhone OS instead of OS X. Most public interest (other than this forum) is in iPads/Pods/Phones instead of computers. And they never update their laptops. :(

Too bad, they make the most kickass machines.
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Machines are becoming more mobile, by default. Technology gets smaller, lighter, more efficient. I suspect that your gripe lies with the feature comparison of iPhone OS vs. Mac OS, more than the form factor of these devices.

I wouldn't worry about OS X neglect. OS X is the glue that holds their entire ecosystem together. If you've been paying attention to Apple's published patents you'd notice that plans for new features have not gone AWOL. I doubt we'll be hearing about big OS X changes before WWDC, but that's nothing uncommon.

If Apple's product history is anything to go by, hardware standards come first, software improvements follow. The tablet form factor is the latest hardware family in Apple's lineup, and I think it will be the form factor that brings Mac OS X and iPhone OS X together. I think both OSes will borrow from each other and we'll witness an awesome convergence in a few years. Like anything that's worthwhile, this will take time, patience and proper cultivation.
 
Speedy2 said:
You seriously need to chill on the MBP issue, guys.
It's pretty clear that there will be a new MBP soon, and just because it wasn't released three months after the last update, it doesn't mean they're NEGLECTING IT. Get real.

It would have been the most boring question and therefore it's good that it wasn't asked. This conference talk was about corporate strategy, not about your nerdish impatience over the next MBP spec update.
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do you not think that the laptop/macbook/macbook pro segment of apple's product portfolio is a significant chunk of business, clearly of critical importance to corporate strategy?

I don't begrudge apple chasing the sony psp/nintendo ds market but there are apple users who need productivity and not a touch sensitive video game console that can do ebooks and web browsing.
 
omenatarhuri said:
It sure looks like Apple is going strongly towards what Steve said in the iPad launch, "a mobile devices company". They're investing more in developing the iPhone OS instead of OS X. Most public interest (other than this forum) is in iPads/Pods/Phones instead of computers. And they never update their laptops. :(

Too bad, they make the most kickass machines.
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You do realize they include laptops under "mobile devices."

Considering that laptops account for 20% of revenues (and probably a bigger chunk of the profits), I don't think they're leaving that market any time soon.
 
To be fair, I have not paid attention to the software updates for Apple TV, but in my opinion, Apple TV is chained to iTunes.

I wish Apple would make Apple TV like Boxee, or allow it to play everything and be an open player, rather than a "connector" for someone that purchases things through iTunes.
 
SteveSparks said:
It is legit to comment that people are surprised about the lack of questions concerning the MacBook line of the business. Its obvious the big focus is on the iPad, but there is legit concern for the lack of new information on the Macbook and Macbook Pro.
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+1

I don't understand why some people feel posting about Mac's is an issue. This is after all a MAC forum. If any one get's banned for that, Mod's should reconsider all the trolls that post non-sense everywhere through this board.

Furthermore, as a Mac user I feel I have every right to inquire why nothing was said. We shouldn't be pushed to the back for a product the majority of us don't want/need.
 
enberg said:
"People are our number one asset", eh? You'd hope the second banana of a big company would be above spouting cliché.
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Cook is absolutely right.

Either Apple has the best talent, or know how to exploit their talent like no one else.

OBVIOUSLY Cook has to engage in some PR-speak. It's par for the course during interviews like this. In fact, Cook spoke very well and employed a confident tone mixed with some noticeable sanity. It was refreshing.
 
*LTD* said:
Cook is absolutely right.

Either Apple has the best talent, or know how to exploit their talent like no one else.

OBVIOUSLY Cook has to engage in some PR-speak. It's par for the course during interviews like this. In fact, Cook spoke very well and employed a confident tone mixed with some noticeable sanity. It was refreshing.
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I'm really curious what you're like in person. That would be interesting to see.

Apple does not have the best talent btw. ;) I think that much is obvious by the quality of their software and, perhaps, hardware.
 
Xenu007 said:
My Apple TV is collecting dust because of the pathetic selection of titles on iTunes. I can always watch old crap on my laptop. Having a great delivery system for content can't make up for crappy content. And even Apple hasn't woken up to the fact that 90% of movie and TV titles are not worth watching more than once, so renting makes much more sense than purchasing.
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99¢ TV shows? The iPad bargaining with studios will help Apple TV.
 
Tim Cook: People who bought netbook are wondering "why did I buy this?"

http://www.businessinsider.com/live-apple-coo-tim-cook-at-the-goldman-tech-conference-2010-2


4:24 iPad new use case or replacement for netbooks? We haven't sold one. I'm a paranoid guy by nature, but I'm not losing any sleep over cannibalization, to be honest with you. Who would buy it? I've been very clear about my view of netbooks. I think they are an experience that most people will not want to continue to have. People were interested in the price and they got it home and used it and went 'Why did I buy this?' so I think when somebody looks at iPad and compares it to a netbook, I find it hard to believe that people are going to buy netbooks. Not everyone will make the comparison so I'm not suggesting that. But I think what I'd rather do with this question is report back to you.
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