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There is benefit but I think you nailed it that at this point Google essentially controls RCS because the network operators were too busy figuring out how to monetize it to actually implement it. At this point Apple sees it somewhat correctly as a Google controlled messaging system and they don't want to give up that control. Seeing as it's Google I actually don't blame them.
I can think of one benefit and detriment. Someone with a whole circle of Android friends who likes iPhone would get an iPhone instead because they can message better with Android users. But it could work the other way because people wouldn't miss messaging decent with Apple people so would have less reason to return to iPhone
 
Gahh, keep Messages simple please. It's a phone messaging app, not social media.
I assume on phones it will be relatively the same, perhaps even more streamlined.

But with the mention of this being developed with AR/VR in mind, I wouldn't be surprised if this is Apple laying the groundwork for ~"communication lock-in" in Mixed Reality (MR).

We all know about Apple's ecosystem lock-in & the importance of iMessage, but currently Meta is the dominant force in MR and their platform is only getting better/stronger/more dominant. This seems like Apple trying to "ride the coattails" of iMessage (so to speak) to give their own MR platform a "killer"/must-have feature while they wait for the rest of their MR ecosystem to be built out.
 
Thank Steve. Messages app is a complete pain to use and already has way too many small menus and buttons. It would be nice to have separators at the bottom like in older iOS where you could push the button at the bottom and switch between different parts of the app.

Ever since Scott Forestall left, iOS has become like Android: an overly complicated Linux UX environment where a few buttons at the bottom would solve that but now we all have to bow down to the current Avant-Garde of make everything flat, boring, dull, inoffensive and white, like a hospital. So, to make it flat and dull, remove software buttons at bottom of screen and replace with a hidden sandwich menu.

At least Microsoft had the foresight to design the START button when it adopted the obsessively clean UX paradigm in 1995 that Apple at least avoided until Steve died.

And while they're at it, can they bin the Stage Manager and work on something actually useful like clearing out Control Center and making it user configurable and free to arrange rather than dump everything in one bin? We do not need Stage Manager on the Mac, and the only people who wanted it on the iPad were people who wanted a laptop but bought a tablet by mistake.
 
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Re RCS, if Apple really has the best phones and the best messaging solution, then it has nothing to fear by implementing it.
 
I heard they're FINALLY going to let Android users have blue bubbles so they'll shut up about it... and then Apple<--> Apple messages will be in a vibrant plum color with white text so they are differentiated.
 
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Mine constantly goes out of sync between my iPhone and iMac. Works like the 90's with my Android friends. Typical lousy Apple software, such a shame. I hope they finally do something right this time!
 
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This is something we are reading today, some are getting excited about but, will turn into 2-3 long years of waiting for it to happen.
 
Yes, please. The messaging app is outdated and needs a major overhaul, please. Would love to see new features.
Aren't you the same fanboy who's been bragging & boasting about ya iPhone 14 Pro Maximum Overdrive & your Apple Watch Ultra Magnum with the "ocean band" while you're 270 miles from the Pacific. But ya still not happy huh. Seriously what "new features"? An extra 50 emojis every year no one uses.
 
Two requests:
1. RCS. Unsecured SMS sucks.
2. Allow me to make the green bubble some other color. It doesn't have to match the blue, but it would be nice to have something other than green, which is my least favorite color.
 
so next time i hear i've got a message i have to go to the room with the headset on, plug it in, put it on, mess the hair up, just to see a dancing XR Memoji speaking?

I'll just use my phone thanks apple.
 
All I want to for all messages to load and export all messages as a pdf (without endless scrolling).
This. Please fix message search and let me quickly go to the top of a thread or jump to a date please!! Add “jump to next instance” on iOS like you can on Mac. That’s all we need. And maybe make the pinned threads a little smaller. Waste of space.
 
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I think a lot of people confuse “gingerbread” aspects of skeumorphism like page turning, woodgrain, and a green felt playing board with plain old good interface design focused on how things work in real life, which just plain helps the user.

Speaking for myself, what I miss most from pre-iOS7 was not that the calendar looked like paper/cardboard or had page turns, but I miss that the design was about helping the user understand/use the content quickly and intuitively. In certain aspects, a control or screen used aspects of the real life counterparts we still use today, which just simply worked.

Back then the design was not focused on stubbornly implementing the interface to be as minimalist white/light grey as possible, devoid of the interface cues we took for granted like clear differentiation of what’s actionable (button) vs what’s just text. And I miss seeing lines/separators for content vs. controls, and to differentiate different parts of the content or controls (for example, at least now iOS Settings went back to colored/shaded zones that differentiate groupings of commands, instead of the minimalist just-lines-from-left-to-right-across-the-screen that made everything just blend in way too much together and it took more cognitive work at times to navigate.

And I miss seeing often-used commands out in the open instead of hidden behind the hamburger icon. Or is it under the ellipse icon? Or that gear icon? Still now 10 years after iOS7, many apps/interfaces are still too white, too stark, a little too vague.

As Jony Ive is thankfully gone, Apple keeps baby-stepping back to robust, intuitive interface design like before ~2013…interface design focused on use honed after decades of refinement, and not a hardware designer’s minimalist preferences. And if it looks similar to a real life counterpart, hey, no problem!
I can't agree more. Apple software used to have a great interface that was actually a joy to use, skeuomorphism and all.
 
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As long as they allow us to get rid of the stupid App Store icon, I’ll be happy.

We should be happy the Memoji is hideable: that thing was obnoxious.
 
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