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One could also say that Apple had saved you (in the EU) 50 euros off each iPhone. Now the EU wants its money back! So, you pay more "tax" cause you live in the EU.
This isn't going to save or cost Apple a significant amount of money. They're just arguing over whether the taxes should be paid in the US or the EU. But the taxes are still paid either way.
 
How Steve Jobs used to say "You have to look at the whole thing!".

Why did the iPhone had the very limited USB 2.0 transfer speed all these years? To drive their iCloud subscription crap, otherwise people could get the idea of comfy and faster copying Photos over to their PC/Mac and bypass the iCloud subscription alltogether.

By not moving to USB-C on iPhones earlier, many years ago, it was also to drive the sales of lightning cables and adapters and other licensed accessories.

By creating MFi cert and block working non-licensed cables with software updates, just to make customers buy MFi stuff licensed by Apple.

Instead of including an USB-A to lighting cable with the recent iPhones, they decided to include an USB-C to lightning cable without a Power Adapter (which was incompatible to all the USB-A Power Adapters people already had in their drawer). Purely to drive the their USB-C Power Adapter sales.

The recent "sales driven move" was to add USB-C forced by the EU, but limit the transfer speed to their own "very expensive" cable, just to not put the revenue of iCloud subscriptions in danger. (But this move will backfire in the EU, you'll see!)

etc.

Apple's history is full of awkward decisions to purely benefit their revenue.

Drive their cloud business? lol. People today dont' back up their phones to their computers. Heck, Apple even did away with that. You're reaching for nonsense. USB 2.0 won't drive any revenue for Apple. It just means any USB C cable will work with it since that's the base USB C standard, which is already super confusing for the average consumer.
 
BTW, I know this is shocking but Apple is a business, and they rely on, are you sitting down, profits to stay in business. You know what businesses that don't do that are called, bankrupt.
 
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Wait a minute wtf. The equivalent of the attorney general can just say a court decided incorrectly and that’s it, it gets overturned? How is that democratic?
Europe is not a Democracy as we know it. The EU is a socialist leaning towards communist overlord. Awaiting is dissolution with the next economic downturn. If Germany leaves it all goes away.
 
It's about Ireland giving illegal state aid or not. It isn't about Apple illegally avoiding paying tax in Ireland.

It'a reason why it's called "Commision v Ireland and Others".
Ireland seemed to have no problem with it. It is the problem with the EU is that Brussels will stick its nose into to other countries affairs
 
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If the EU has a problem with what Ireland did, talk to Ireland. That’s Ireland’s alleged breech, not Apple’s. Why didn’t the EU communicate with Ireland before when this all went down in the first place?

Apple should politely remove itself from Europe all together, despite the effect on their balance sheet. Maybe then the EU will come its senses. Let the EU make an euPhone, since they are so particular how the phone must be made and how their companies need to be run/managed. They don’t need Apple and Apple doesn’t need them.
 
tax circumvention or smart business?
Nah just a egocentric and hypocritical company with a high inclination towards loopholes to circumvent taxes at large scale, and who does everything it can to not contribute to the economic well-being of any country and society, which is usually build on taxes.
 
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I'm not sure where you get this from. Obviously, Apple's Irish tax statements would detail this information.

The real issue isn't Apple paying taxes on revenue that it books in Ireland. The EU wants a cut of the revenue that Apple is booking in the US. They are just using Irish tax laws to delay paying those taxes in the US.
 
I have no idea what your point is here since you didn't comment. But it is a good reminder of the misleading numbers that the EU used to justify this action originally.
 
Drive their cloud business? lol. People today dont' back up their phones to their computers. Heck, Apple even did away with that. You're reaching for nonsense. USB 2.0 won't drive any revenue for Apple. It just means any USB C cable will work with it since that's the base USB C standard, which is already super confusing for the average consumer.
Yes Apple did away with local backups, for the sake of pushing the iCloud subscription revenue.

There is a reason why Apple gives you 5GB for free and constantly show banners which means in other words: "Hey buddy, your iPhone has not been backup for a while, and sadly your free 5GB iCloud does not have enough space to make a backup". Luckily we have a solution for this, it's called 50GB, 250GB... iCloud subscription, go ahead and subscribe it, we care for your wallet ermm we care for you, of course!"

And no not any USB-C will work, to get faster USB-C transfer speed you need Apple's cable.
Without Apple's USB-C cable you just get a USB 2.0 speed.
 
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Drive their cloud business? lol. People today dont' back up their phones to their computers. Heck, Apple even did away with that. You're reaching for nonsense. USB 2.0 won't drive any revenue for Apple. It just means any USB C cable will work with it since that's the base USB C standard, which is already super confusing for the average consumer.
People may not back up their phone to their computers but they do back up their iPhone or iPad to iCloud. Apple knows the 5 GB free isn’t enough for back up so you have to purchase the 50 GB for $.99 a month. I know some android phones give you 15 GB for free. If Apple did that people would no longer purchase the 50 GB for $.99. I’m using almost 10 GB.
 
Hmm how is that democratic?

Let me try to show...

View attachment 2309733

And then look at all the EU countries with "Full democracy"...


Ha ok I meant this specific policy. But the idea that any country has "full democracy" is kind of laughable. I think every one of them could at the very least be described as "flawed." I don't think the opposite of "flawed" is "full", by the way. That would be something like "perfect" which I don't think exists.
 
Europe is not a Democracy as we know it. The EU is a socialist leaning towards communist overlord. Awaiting is dissolution with the next economic downturn. If Germany leaves it all goes away.

I don't know about all of that but yes if Germany leaves there would be almost no point. Sorry, France.
 
Silly argument. Is there a new port on the horizon? Is anybody asking for a new port? Is there something limiting about USB-C that an updated port would alleviate?

USB-C isn’t going anywhere in the next two decades, if ever. If anything, wireless tech will take its place.
We will most likely move to Thunderbolt. Which is the same connector as USB-C and can work with it. So we can get more bandwidth down the line. Have to see how far it can go without being a burden on power consumption (these are phones at the end of the day) but, it "should" be around for a while.
 
Apple should quit every country that can give a fine based on total worldwide revenue. That means quitting the EU.

They could still be selling devices to an importer but quit being there as a company. Someday it’s going to happen.
 
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Europe is not a Democracy as we know it. The EU is a socialist leaning towards communist overlord. Awaiting is dissolution with the next economic downturn. If Germany leaves it all goes away.
FYI: The EU is more democratic than the US. As argued earlier in this thread WITH references.

Also there are plenty of right wing governments in the EU. But it’s hard to compare to the US where you only have the choice between right (Dems) and extreme right (Republicans).
 
Apple should quit every country that can give a fine based on total worldwide revenue. That means quitting the EU.

They could still be selling devices to an importer but quit being there as a company. Someday it’s going to happen.
Why would Apple pull out from a market that makes up a quarter of their revenue. That makes zero sense business wise.
 
Again, that's an appeal to emotion that ignores historical results. Tax cuts didn't cause an increase in tax revenue. They didn't under Bush. They didn't under Trump. They did cause a reduction in tax revenue. (Trump tax cuts are estimated to have added $1-2 trillion to the national debt.)
Sorry, but your citation does not show results, it is a projection. It is exactly what I'm talking about with an appeal to emotion. "Official estimates" say X is going to happen and everyone gets all bent on it, then when Y happens... it's license to rack up more bills.

Here's what actually happened (some years are projections, but check out which way they've been adjusted compared to the projection in your citation):

Then there's spending:

Looking at just those figures, what actually accounts for the debt - tax revenue, or spending? NOTE:
pre-pandemic income (2019) = 3.46T vs now (2022) = 4.90T
pre-pandemic spend (2019) = 4.45T vs now (2022) = 6.27T
If we had just reverted to pre-pandemic spending (of course adjusting for spending-induced inflation), we'd be soooo much better off. But hey, just keep blaming tax cuts.
 
Leave the EU or..? Why does the amount of money the have dictate why they should leave? There is no one forcing you or anyone else for that matter to use their products. Maybe you should be one of the first and take up the mantel and sell your gear and move to another platform?
This makes zero sense, but ok.
 
Bottom line: in the end we pay for every one of Apple’s screw-ups. Be it this or anything else.

IMHO this isn't a screw up. This is the EU trying to tax it's way into innovation. Good luck with that.

PS Where are the 4 usb-c ports I want on my Apple watch?... Come on EU policy makers, force some inventing already!
 
IMHO this isn't a screw up. This is the EU trying to tax it's way into innovation. Good luck with that.

PS Where are the 4 usb-c ports I want on my Apple watch?... Come on EU policy makers, force some inventing already!

How is the question of enforcing rules trying to tax into innovation?
 
Sorry, but your citation does not show results, it is a projection. It is exactly what I'm talking about with an appeal to emotion. "Official estimates" say X is going to happen and everyone gets all bent on it, then when Y happens... it's license to rack up more bills.

Here's what actually happened (some years are projections, but check out which way they've been adjusted compared to the projection in your citation):
No one is denying that tax revenues increased. What you are refusing to acknowledge is that they increased less than if there were no tax cuts. Do you not understand that?

Then there's spending:

Looking at just those figures, what actually accounts for the debt - tax revenue, or spending? NOTE:
pre-pandemic income (2019) = 3.46T vs now (2022) = 4.90T
pre-pandemic spend (2019) = 4.45T vs now (2022) = 6.27T
If we had just reverted to pre-pandemic spending (adjusting for inflation of course), we'd be soooo much better off. But hey, just keep blaming tax cuts.
Both spending increases and revenue cuts contribute to the deficit. That's how the math works. (And the vast majority of post-pandemic spending increases was offset by revenue increases.)
 
Yes my original post was poorly worded, the interesting part to me is that it was said the final tribunal usually just follows the recommendation, which appears to be directly against two previous upholding court cases.

Probably does happen in the US. Maybe it was worded strangely. Just seemed weird to me. Didn't seem to be how case law, precedent, etc works if one person can just say "no they were wrong" and the highest tribunal just says "ok whatever you say."
Haha. Fair enough, but the courts do take their own look. They rely on all sorts of experts from their clerks to amicus to officials. But, yes, official opinions carry a lot of weight…
 
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This makes zero sense, but ok.

Was just trying to get clarification on what you meant... and if you mean they should leave a market because they have to much money... made zero sense also... and since they have to much money... you could always stop partaking in the purchasing of their products because as you stated, they have to much money. But ok.
 
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