Apple Creates Massive Floral Window Installation at Selfridges to Promote Apple Watch

[Recognition]

I hate the Apple Watch, but wow that's beautiful merchandising. I wish more stores were like this.

wow, hate is a strong word! its just an electronic device, how can you feel so emotionally about a bunch of circuits boards and microchips?!

 

[keatth]

Not even the first iphone or ipad sold over 5 millions and remember those are products between 500-1000$
With this we are talking about 350$-17000$ range

The iPhone was only available on one network and was only in the U.S. Market, the fact that Apple watch hasn't sold as much doesn't mean the apple watch isn't a failure

 

[Serban]

In my country and much more cant buy, apple watch isnt here
So still the sales are irelevant with the first or second generation

 

[Keirasplace]

The iPhone was only available on one network and was only in the U.S. Market, the fact that Apple watch hasn't sold as much doesn't mean the apple watch isn't a failure

It took 1 year to sell 5.4M Iphones, not 4 months... Good grief!! So, what is your point exactly?

The watch, which only 30% of the US population, and probably less than 10% of the European population can buy (because they have a compatible Iphone) sold slightly less in 4 months than the original Iphone in 1 year despite being restricted to online sales and, with Apple store sales being added in the last month. Outside the US, the potential market is smaller because less people currently own Iphones.

The Iphone was a generalist device that everyone could buy. AT&T had a lot of resellers and is the biggest telecom company in the US. In the US, the Iphone's initial potential client base was larger than current one for the watch (because people could decide to switch/go to AT&T to get the Iphone).

The restriction to the Iphone's growth was more the fact smart phones were an new untested entity and their phone was priced way way above any other at launch.

Right now, Apple is a well proven entity in mobile computing and it's the viability of the smart Watch market as a whole that was in question prior to the Apple Watch launch. With the watch almost certainly selling 15-18M in its first year, this last question is being answered : yes, they are viable if functionality and design come together.

 

[Rogifan]

I hate the Apple Watch, but wow that's beautiful merchandising. I wish more stores were like this.

Why do you hate it?

 

[JeffyTheQuik]

I look at this, and what I know, and I just smile.

 

[Macboy Pro]

I'd love to see data that supports your statement. Let's break it down anyway. No sales = zero sales. With zero sales people can't return anything because nothing was sold.

On the other hand, if there have been "many returns" (again, where's your data to support this statement) there were "many sales". So which is it, "no sales" or "many sales"?

I think those who are really desperate are those who want the Apple Watch to fail.

/No, I don't have an Apple Watch but I will consider a gen 2 or later model.

You are nit picking his comment. It was not literal. The Apple Watch has been slow selling after the hype sales from the initial launch. There has been a very high return rate from those initial sales. These are all facts that have been reported.

 

[Keirasplace]

You are nit picking his comment. It was not literal. The Apple Watch has been slow selling after the hype sales from the initial launch. There has been a very high return rate from those initial sales. These are all facts that have been reported.

No, those are NOT FACTS. Give me the links with solid sources, not some people who try to guess with shaky methodology, and then we will talk. All we got is Apple's word and that's not what they're saying thanks for playing though.

 

[AppleScruff1]

No, those are NOT FACTS. Give me the links with solid sources, not some people who try to guess with shaky methodology, and then we will talk. All we got is Apple's word and that's not what they're saying thanks for playing though.

For some reason, I find you asking someone for facts and links to be quite comical.

 

[Defender2010]

For some reason, I find you asking someone for facts and links to be quite comical.

He is right though!! How would Macboy Pro know what the supposed high return rate was? I think this forum being what it is we would all be aware of an "official" return rate by some statistics company. We don't know- unless that is you have a link too?

 

[AppleScruff1]

He is right though!! How would Macboy Pro know what the supposed high return rate was? I think this forum being what it is we would all be aware of an "official" return rate by some statistics company. We don't know- unless that is you have a link too?

That wasn't my point.

 

[Macboy Pro]

No, those are NOT FACTS. Give me the links with solid sources, not some people who try to guess with shaky methodology, and then we will talk. All we got is Apple's word and that's not what they're saying thanks for playing though.

You are right. The numbers lie and whatever Apple declares is the truth. WHATEVER!! Grape or cherry Kool-Aid for you?

 

[maxsix]

If Samsung did something like this, the Faithful would rip em a new one

 

[Menopause]

And yet I almost missed the watch in the second photo.

I agree this is really beautiful. I wonder what an installation like that costs? I also wonder how they are able to track if that in anyway turned into sales? I wonder a lot about a lot.

Thank you.

I think it could be because of the camera angle at which the photo was taken. Don't believe Apple would have an ad without the product visible. Experimenting on the other hand is fun when you have a bazzillion billion dollars in the kitty!

Certainly a lot of work and expense for a so-called flop.

Apologies, but on basis of what are you coming to the conclusion that there haven't been 'many sales'? Even the brightest analyst is a bit bewildered now about the numbers Apple hasn't released. I, on the other hand, see a lot of people on the streets in my city wearing one, even if most of them are the basic sports model.

Could you please add some more forced hyperbole? Thanks. It looks horrendous and tacky, not to mention UTTERLY pretentious.

Some flies are attracted to food, some flies are attracted to feces. Congratulations for being different.

Since the Apple Watch is not an attention grabber, they had to make an advertisement attention grabber to compensate. They're using the advertisement to sell the watch rather than relying on the product selling itself.

Apple used to focus on making superior products that sold themselves; no longer the case under Tim Cook. TC philosophy/strategy is: profit margins first/compromised products/heavy marketing.

Clearly you haven't seen the recent history of Apple product advertisements. Apple has a tendency of projecting massive against tiny, or a fraction of an object against 90% blank space. This is in line with it. I don't really know which part of which product you're calling compromised, would be nice if you could be a little more specific. Also, Apple is a business, and the first thumbrule of business is to make profit. I'm not sure why you begrudge it. If a farmer advertises "the freshest potatoes you can put in your mouth tonight", sells good quality potatoes and makes a profit, would you be grumpy at him?

If there is anything one can complain about, it is Apple's quality control and UX testing for their software. It has come down significantly for some time. This I can totally agree to.

 

[Nell]

I went past Selfridges last night and saw some of the windows (not all as I was in a rush). They are stunning; they look much better in real life than in the pictures, in my opinion.

 

[Rogifan]

Apologies, but on basis of what are you coming to the conclusion that there haven't been 'many sales'? Even the brightest analyst is a bit bewildered now about the numbers Apple hasn't released. I, on the other hand, see a lot of people on the streets in my city wearing one, even if most of them are the basic sports model.

Sorry I forgot the /s tag.

If Samsung did something like this, the Faithful would rip em a new one

Who are the Faithful? Is that some new music group I haven't heard about?