I've shared my thoughts on the difference between LV (et al.) bags and the Apple watch in my post above yours...
I think my question still stands: This Selfridge window, will - it - help - sell - more - watches ???
And one more thing: I feel the whole marketing effort for the Apple watch is mislead because:
a) Apple/Ahrendts chose to go down the fashion/luxury road;
b) Men (who are generally more prone to be interested in new tech), are less interested in luxury/fashion.
It helps to sell the brand further (associating creativity, luxury, beauty, imagination to it), associates that very strong brand and images with the watch, thus it helps sell the watch. It's the kind of billboard people will walk a few blocks out of their way to see.
It also gives them a lot of free PR in the UK over the next month in the quiet late summer days until the Iphone launch when the mediasphere is less saturated and thus there is a bigger chance this kind of thing will be reported.
One thing that's been mentioned in what, a million posts you seemingly skipped.
A fine WATCH, it is fashion accessory which is made with the highest technical knowhow first and a functional tech adjunct second. Same thing for the Apple Watch as the first wearable that's old as fashion and not a tech toy.
Most of the tech in the Apple Watch is blended in its design and UI enabling it to be fashionable. The Apple Watch is fashionable because it is a tech marvel. So, in selling one they sell the other.
That's why it is sold this way, and that's how it should be sold.
Others that went the all tech/low end way have had their ASS KICKED hard.
Samsung's watch sells 1/10 the volume of Apple and they sold 6 versions!!
The men who are interested in tech and design (you know design and fashion are closely related don't you?) are the same people who buy expensive Apple stuff that are stylishly designed and very very compact (like the Watch).
Apple has the objective to clearly delineate the watch as a mid high to high end design/fashion/tech product to clearly differentiate themselves from others who will come later in very very big number at the lower end (like in phones). It is what it always does.
Usually, their marketing is design/tech on the same level, the design/fashion angle is slightly at the forefront because it is a wearable. So, their goal in fashion is the same as their goal in everything else they have done in the last 15 years.
Finally, you should actually read other people's posts? Doesn't seem you do.
I told you how it does it in the post you quote and just went on your own tangent.
Considering Apple has probably sold close to 4-5M watches by now with, increased distribution, more countries, and the holiday push coming, I think they know what their doing....
