Apple Creates Massive Floral Window Installation at Selfridges to Promote Apple Watch

[uid15]

Leo is not as sharp as he used to be. It seems he can't go more than a month or two without broadcasting racy chat conversations or a picture of his genitals.

However, I will agree with you in that I think Apple has a lot of work to do in order to give the watch a fighting chance of getting serious traction.

** That was such a pathetic, weak character assassination. He's human - we ALL have faults and weaknesses and make mistakes, and what does that have to do with Apple watch? What I admire and respect in him, is that he has NO problem voicing his opinion, regardless of whichever simpering fanboy happens to be on the show with him; that's called backbone, and he deserves due credit for that, and being unafraid of it, and he ain't being paid to have an "opinion" because TWiT is INDEPENDENT.

 

[uid15]

Screw the Apple watch, too boring to warrant a thread; this useless gimmick has been flogged to death. If you want to talk about Selfridges, Google: "Do selfridges sell fridges?" WAY more entertaining

https://www.reddit.com/r/britishproblems/comments/23prty/selfridges_doesnt_actually_sell_fridges/

 

[waveboreale]

I'd love to see data that supports your statement. Let's break it down anyway. No sales = zero sales. With zero sales people can't return anything because nothing was sold.

On the other hand, if there have been "many returns" (again, where's your data to support this statement) there were "many sales". So which is it, "no sales" or "many sales"?

I think those who are really desperate are those who want the Apple Watch to fail.

/No, I don't have an Apple Watch but I will consider a gen 2 or later model.

You must be so 'fun' at parties...

 

[Rogifan]

And I won't die without a smart watch.

You won't die without lots of things, like a smartphone.

 

[firewood]

I guess Apple can say they "made us look"; but the real question will be, "did these displays make us buy?"

Basically, most people don't think "made us look" influences them to buy stuff. But then, in aggregate, those same people actually end up buying more stuff when they are made to look.

As to its effectiveness, like any massive company that spend oodles on advertising, Apple collects tons of analytics data and metrics on how well each type of advertising and marketing campaign works. But you don't get to see those stats because then the competition would gain access to some very valuable market research for free as well.

 

[Mr. Retrofire]

...

The advertising looks like marketing material from Adobe Inc.:

and

​

 

[aront]

Wow! That is an unbelievably beautiful and impressive advertisement! The tiny Apple Watch with the massive backdrop of flora and fauna is a spectacular attention grabber!

Since the Apple Watch is not an attention grabber, they had to make an advertisement attention grabber to compensate. They're using the advertisement to sell the watch rather than relying on the product selling itself.

Apple used to focus on making superior products that sold themselves; no longer the case under Tim Cook. TC philosophy/strategy is: profit margins first/compromised products/heavy marketing.

 

[MonstaMash]

Wow, I don't remember Apple advertising any other of their products as much as this watch. To me, it shows how half-baked this concept is and they are desperate to meet their sales goals.

Switzerland is definitely not in trouble, Mr. Ive!

Really? I'd say he was right to predict a demise in Swiss sales. Not sure all of this can be attributed to smart wearables, but certainly it's a contributing cause.

Bad Times For Swiss Watches As Sales Slump
http://news.sky.com/story/1538783/bad-times-for-swiss-watches-as-sales-slump

Nobody is buying Swiss watches anymore apart from the 'astonishing' French
http://www.businessinsider.in/Nobod...e-astonishing-French/articleshow/48555639.cms

 

[ConnYoungy]

Right because Apple has never done that before with ad campaigns.

I think the idea is to get you to think about the level of detail put into the watch - not just the device itself but the tiny things like custom shot flowers for watch faces. Having the flowers so huge says "hey look at this totally insignificant thing we did but we're so proud of, we like detail". Not just "hey buy the apple watch"

 

[ConnYoungy]

Since the Apple Watch is not an attention grabber, they had to make an advertisement attention grabber to compensate. They're using the advertisement to sell the watch rather than relying on the product selling itself.

Apple used to focus on making superior products that sold themselves; no longer the case under Tim Cook. TC philosophy/strategy is: profit margins first/compromised products/heavy marketing.

No watch is an attention grabber, watches are small, window displays are large. What do you expect here? Apple has always advertised large, the watch isn't some magical exception just because you don't like it.

 

[aront]

Can't see the product.

That's the point. They realize if you see it, you'll not want it. They're relying on the advertisement to get the sale, rather than relying on the product itself for the sale, because the product cannot sell itself.

 

[Bagaholic]

Wow, I don't remember Apple advertising any other of their products as much as this watch. To me, it shows how half-baked this concept is and they are desperate to meet their sales goals.

Switzerland is definitely not in trouble, Mr. Ive!

I agree with other posters. My Watch feels fully-baked and I love it. But thanks for bashing it.

Let's just be reminded that this is not JUST a tech product anymore. It's a fashion product and is being sold at Selfridges. This extravagant display is on par with many luxury fashion houses in the industry.

 

[timdawes]

people definitely miss the point of window displays lol. nothing to do with not selling enough watches, everything to do with displaying the product in a premium way.

 

[szw-mapple fan]

Can't see the product.

You're not supposed to see the product much. The ad is selling an image, not a product.

 

[fyun89]

They're doing what Louis Vuitton, Chanel, Hermes, and other luxury goods brand are doing with their store front (exotic design behind the storefront glass in malls).

Clearly, Apple's trying to manipulate people's perspective to see Apple watch as "High-end" fashion good...

Interesting.

 

[Recognition]

Looks like they're filming the window displays tonight.
Maybe a new advert in the making?

 

[J. Jizzle]

Marketing is weird. How is seeing a backdrop or pictures of flowers going to get me to buy an Apple Watch?

 

[Rogifan]

Obviously people don't get fashion. And those bashing it most likely don't even own the Watch. Talk about elitists.

 

[Rogifan]

Marketing is weird. How is seeing a backdrop or pictures of flowers going to get me to buy an Apple Watch?

How does this get someone to buy a LV handbag?

 

[MacMulti]

Seriously, what's flora got to do with watch?

 

[Hellenek]

In more detail: http://www.wallpaper.com/design/in-...al-takeover-of-selfridges-windows/9480#126236

"In many ways, the blooming installation could not be a more fitting tribute to Apple's game-changing product; from something small, great beauty grows."

 

[dec.]

Since the Apple Watch is not an attention grabber, they had to make an advertisement attention grabber to compensate. They're using the advertisement to sell the watch rather than relying on the product selling itself.

Yes, I agree. Apple seems to follow this insane strategy that a display in one single store will be a game changer . And it's no secret that Apple never did advertise any products before the Apple Watch. You are smart.

Apple used to focus on making superior products that sold themselves; no longer the case under Tim Cook. TC philosophy/strategy is: profit margins first/compromised products/heavy marketing.

I agree. Apple never did have any advertising before Steve Jobs passed away. And obviously they are selling less and less products as the quality of those go downhill. Without Steve flops like the iPad Mini and the iPhone6 and 6+ never would have happened. Also he probably would have signed off on more amazingly ergonomical mice .

 

[firewood]

Seriously, what's flora got to do with watch?

Human brains are mostly mush (glia cells). The floral display, in conjunction with the rest of the marketing activities, increases by some tiny percentage the number of people who buy the watch. Probably, according to some sophisticated marketing analytics, by more than enough to pay for the flowers.

 

[Keirasplace]

Yes, I agree. Apple seems to follow this insane strategy that a display in one single store will be a game changer . And it's no secret that Apple never did advertise any products before the Apple Watch. You are smart.



I agree. Apple never did have any advertising before Steve Jobs passed away. And obviously they are selling less and less products as the quality of those go downhill. Without Steve flops like the iPad Mini and the iPhone6 and 6+ never would have happened. Also he probably would have signed off on more amazingly ergonomical mice .

I obviously dreamed that whole 1984 Superbowl ad, the hammer must have hit me retroactively knocking me out ;-).

 

[Keirasplace]

Seriously, what's flora got to do with watch?

Creativity goes with Apple, Apple sells the watch. Q.E.D.