Apple Cuts iPhone 14 Pro Prices in China by Up to $118 in Rare Sales Push

[The-Real-Deal82]

Isn't the UK price (with VAT) for a 128GB iPhone 14 Pro £1,099? Wouldn't that make the pre-VAT price around £915? Are some UK retailers selling it at a discount (£1,049)?

Indeed, I was working off the wrong figure and it is in-fact an even bigger difference to the US price. How is that cheaper than the US price now we add that extra £50? I think I’ve made my point clearly on this and at fear of continuing to repeat myself over and over, i’ll say that one last time.

 

[The-Real-Deal82]

What’s great news? That your local economy is going down the tubes and apple with it? It’s my opinion that discretionary consumer electronic purchases are fairly inelastic with respect to the price. There might be temporary sales to spur consumer demand, but prices are not going to go into the ground.

I also think the auto industry is the barometer of discretionary spending. If people aren’t buying cars they aren’t buying other things.

It’s great news in the respect that inflation is high to discourage spending and in regards to smartphones, it’s working. Obviously it’s not great news that the European economy is in a state due to war, but that’s not our fault. Measures are taken to try and get things back on track and spending needs to dramatically fall across the continent to force pricing back down from manufacturers seeking to maintain high profits. Not so great news for Apple I know, but they are a $2T company and my sympathies lie with the average consumer well before Mr Cooks $99.4m annual salary I’m afraid. I’d love to see a massive crash of popularity of high end consumer electronics in the European market as by Jove we need it.

 

[I7guy]

It’s great news in the respect that inflation is high to discourage spending and in regards to smartphones, it’s working. Obviously it’s not great news that the European economy is in a state due to war, but that’s not our fault. Measures are taken to try and get things back on track and spending needs to dramatically fall across the continent to force pricing back down from manufacturers seeking to maintain high profits. Not so great news for Apple I know, but they are a $2T company and my sympathies lie with the average consumer well before Mr Cooks $99.4m annual salary I’m afraid. I’d love to see a massive crash of popularity of high end consumer electronics in the European market as by Jove we need it.

You’re assuming or suggesting proces will fall, but that may not happen. Maybe temporary sales.

 

[The-Real-Deal82]

You’re assuming or suggesting proces will fall, but that may not happen. Maybe temporary sales.

iPhone prices may not fall as they rarely do in Europe but other manufacturers will adopt an aggressive pricing strategy, especially if mobile phone sales continue to fall like they have. Apple either compete or they lose out in a market that gives them over a quarter of their global iPhone sales. Maybe they will just put the price up to cover the losses and you guys will have $1400-$2000 iPhones? Who knows how it will all pan out. I certainly won’t continue buying iPhones if they continue on this upward trajectory.

 

[webkit]

Indeed, I was working off the wrong figure and it is in-fact an even bigger difference to the US price. How is that cheaper than the US price now we add that extra £50? I think I’ve made my point clearly on this and at fear of continuing to repeat myself over and over, i’ll say that one last time.

I clearly stated in my last reply that I have posted about prices being lower and being higher, and had given examples for both. Also, that my comments were related to exchange rates around the time of product launch and how Apple doesn't typically adjust prices up or down during the year (between launches) for exchange rate changes.

Exchange rates change. If, for example, we look at September 27th, the pre-VAT price of a 128GB iPhone 14 Pro was $979 in USD based on the exchange rate at the time. The pre-sales tax price of same phone in the U.S. was $999. The UK phone was cheaper.