I don't get why many people seem to take great personal offense with the amounts being offered. Trading in your phone directly with Apple is just one of many options to get some value back. If the value is lowball, don't take it, it's that simple. Go ahead and sell it private party to get more money. I'm sure it's not entirely the reason why Apple offers what they do, but do you think your private party buyer is going to ship your phone to a depot, pay people to do stuff like clean and disassemble it to either scrap it for parts or go through a refurbishment process, reassemble and repackage and remarked and restock the phone, etc? And people act all surprised by Apple's offer.