The hardware is about 100-200 per iPhone 4-6 that recall, then marketing and support bla bla... it is defiantly a fatty fatt markup.  200% has been quoted in the past from financial dudes named Ben making estimates on actual markup.  It is super big way more than 30%.  It is the Appel greed man... iPhone X hardware is $370.25 cost to Apple, plust marketing bla bla bla... it is still way under the cost.