Given this forum's initial reaction to the iPod, the Mac vs. PC ads, the iPad, and myriad other decisions Apple has made, I am going to go out on a limb and say that these ads will sell Apple another few million iPhones.
Just two points.
1st, anyone who has not experienced an awkward situation in their family or personal relationships that are similar to those portrayed in these ads are either liars or borderline dysfunctional.
2nd, Facetime equipped iPhones are potentially going to be for the forthcoming baby-boomer grandparents the equivalent of those bulky, over the shoulder, video cameras that were bought by grandparents 25 years ago.