Apple Debuts New Apple Music Ads Featuring DJ Khaled, Naomi Campbell and Ray Liotta

[MacRumors]

Apple this weekend debuted new ads for Apple Music, featuring record producer, label executive, and musician DJ Khaled. The ads, which aired following the Apple Music launch of DJ Khaled and Drake's new track "For Free," feature DJ Khaled with Naomi Campbell and Ray Liotta.

The first of the two ads, filmed with Naomi Campbell, was shared by DJ Khaled on Twitter. In the spot, DJ Khaled drives Campbell down the Pacific Coast Highway in a Rolls Royce while listening to his new track.

Me @naomicampbell in my first @AppleMusic commercial #ForFree w/ @Drake at #1 ONLY on Apple Music NBA Finals 2morrowhttps://t.co/xluWbBZq1W
-- DJ KHALED (@djkhaled) June 4, 2016

The second ad, featuring Ray Liotta, was shared on the Beats 1 YouTube channel yesterday. In this spot, Liotta and Khaled are in a nail salon getting pedicures while talking about the perks of Apple Music.

DJ Khaled first began partnering up with Apple in February, when he launched his We the Best Radio Show on Beats 1 Music. DJ Khaled's "For Free" single is from his upcoming album Major Key, which is also expected to debut on Apple Music.

Apple has been heavily promoting Apple Music in recent months, and has featured a series of videos starring Taylor Swift.

Article Link: Apple Debuts New Apple Music Ads Featuring DJ Khaled, Naomi Campbell and Ray Liotta

 

[GigabitEthernet]

Already in my list of the top 10 worst Apple commercials.

 

[DTphonehome]

DJ Khaled? I hope he gave permission to activate the most powerful servers:
http://m.imgur.com/gallery/wg5P7W2

 

[Mythos99]

Omg, terrible :/

 

[Sandstorm]

Ads, ads, watchbands, ads. Ads. New stores. Ads. Rehashed outdated products. Ads. Ads. Ads. Underpowered tech, new colors. Ads. Subpar services. Ads!!!

Something about innovation and Schiller's ass.

 

[LordQ]

Ugh... And I really loathe his Beats 1 show.

 

[filmantopia]

Whatever, guys. I know this is the place for relentless complaining, but I really like the Ray Liotta one.

 

[Zimmy68]

Naomi Campbell?

Was Cheryl Tiegs busy?

 

[wlossw]

My 20 yo son loves DJ Khaled and follows him on social media. I guess I'm just too old and square to get it since I don't have snapchat, Facebook or Instagram...

 

[MacHiavelli]

Apple used to connect with its user base.

Now it just alienates people with crass celebrity adverts and poor products.

Change has to come soon.

 

[Richardgm]

That Naomi Campbell one felt like satire; it was that bad.

 

[theghostofstevejobs]

As you all can imagine, I'm literally rolling in my grave. #waytopromotesheerandutterstupidityapple

 

[arggg14]

I knew I hated the Beats acquisition.

 

[ferdinandcc]

The Ray Liotta one didn't bother me. The Naomi Campbell one was atrocious, though. So disappointing to see Apple actually allow that one to even be seen by the public.

 

[adamjackson]

Man, I feel out of touch. Who are these people?

 

[Works4Me]

Need ... more ... cookie ... monster!

 

[d0minick]

smart ad. and Khaled has a deep young following. Liotta has a deep older generation following. BUT, i'm still not leaving spotify (thanks for making them do the family plan for $15!).

 

[theghostofstevejobs]

smart ad. and Khaled has a deep young following. Liotta has a deep older generation following. BUT, i'm still not leaving spotify (thanks for making them do the family plan for $15!).

There is nothing smart about these ads.

 

[d0minick]

Man, I feel out of touch. Who are these people?

Khaled is a famous music producer who is currently king of snapchat.
Liotta is a famous actor who played in one of the greatest movies of all time. Goodfellas. I really recommend watching that movie.

 

[pat500000]

I can tell Apple is gonna spend 1.25 hrs about Apple Music .25 iOS 10 and .50 on OS X .

 

[Rogifan]

My god that's a horrible commercial.

Besides the Beatles are there any high profile artists that are only available on Music? So far none of Apple's Music commercials have sold me on the benefit of it over competing services.

 

[jonnysods]

Oh Ray, you're better than that son. Only mildly amusing.

(oh and I'm still not getting Apple Music)

 

[d0minick]

There is nothing smart about these ads.

Whats not smart? You have 2 vastly different people with vastly different followings who listen to them explain what apple music is. Which is battling (typo:rival) for the future of tech industry, everything-as-a-service. Whats not good about the ad?

 

[adamjackson]

Khaled is a famous music producer who is currently king of snapchat.
Liotta is a famous actor who played in one of the greatest movies of all time. Goodfellas. I really recommend watching that movie.

Ah, goodfellas. okay he looks old but I guess that movie was a LONG time ago.

"king of snapchat" okay, so only kids know who he is. I guess Apple is trying to stay hip with young & old people. I'm 29 so I'm kind of in the middle of who these people are.

Thank you for educating.

Apple doesn't need to market to me anyway. I buy everything they make.

 

[CaTOAGU]

Whatever, guys. I know this is the place for relentless complaining, but I really like the Ray Liotta one.

Relentless complaining does seem to be the order of the day at the moment. I sometimes think Apple could release a fully autonomous artificially intelligent robot personal assistant and the only thing people would do is to complain about the colour.