I don't think anybody would disagree that Apple's cloud services aren't always the best, but there are better and more privacy-friendly alternatives from other companies for many of these services. For example, Outlook.com does not scan your emails to build a profile about you (and is also the better email service all around, IMO), Dropbox or Spideroak are better than Google Drive, Startpage allows you to use Google Search without giving up your privacy, etc. pp.I use Apple's hardware so do often try out their services but can safely say YouTube, Play Music, Search, Maps, Drive, Gmail, Photos are all far superior to Apple's alternatives in every way (and many more that are arguable). Google's ecosystem just seems better in every way to me. But, I doubt I'm going to change your mind.