Apple Debuts New 'Dive' Ad Focusing on iPhone 7 Speakers and Water Resistance

[MacRumors]

Apple today shared a new television ad on its YouTube channel, designed to show off several key iPhone 7 and 7 Plus features, including the improved waterproofing and the device's speakers.

In the video, a man sets his iPhone to play dramatic music (La Virgen de la Macarena by Arturo Sandoval) while at the pool. He then proceeds to climb up to the high dive, jumping off as the music climaxes. The iPhone is splashed with water during the process, highlighting its water resistance.

The iPhone 7 and the iPhone 7 Plus are Apple's first iOS devices with superior waterproofing, offering IP67 water and dust resistance. The two iPhones can withstand being submerged in up to a meter of water for 30 minutes, and are resistant to splashes and accidental spills. Intentional water exposure is still not recommended, however, as Apple's warranty does not cover water damage.

As for the speakers, the iPhone 7 and iPhone 7 Plus include one speaker at the bottom of the phone and one speaker at the top of the phone, introducing stereo sound in the iPhone for the first time. The speakers put out twice the volume of the single speaker in the iPhone 6s and have been designed to offer superior sound in both landscape and portrait mode.

Apple has thus far produced several ads showing off the iPhone 7, highlighting features like waterproofing, the camera and its ability to capture low-light images, and its longer battery life. The iPhone 7 has also been featured in an ad focusing on the Messages Screen Effects available in iOS 10.

Article Link: Apple Debuts New 'Dive' Ad Focusing on iPhone 7 Speakers and Water Resistance

 

[kevinkyoo]

Uh, but aren't there instances of iPhone 7/7+'s getting damaged? Not by the owners throwing them in, but by the phones just being placed in water for a minute or two.

EDIT: On top of that, Apple won't cover any water damages. Kind of comedic that this would be their ad.

 

[leroypants]

Liquid damage is not covered by warranty...

 

[caligomez]

Yeah.. like they are taking a nose dive allright..

 

[Mlrollin91]

Uh, but aren't there instances of iPhone 7/7+'s getting damaged? Not by the owners throwing them in, but by the phones just being placed in water for a minute or two.

Exactly. And because they don't cover it under warranty they should stop advertising it as water resistant.

 

[enriquesh96]

Apple should have made an ad of people partying to show off the stereo speakers.

 

[canadianreader]

It's a nice commercial

 

[Pootmatoot]

Well this is a fitting metaphor for Apple's week, I guess.

Very brave of them to be so open about it.

 

[pushingrobot]

stereo speakers on iPhone 7
practically magic

You keep using that word...

 

[xDKP]

Love that elderly gentlemans style though ✌️

And regarding the warranty I don't get it. Tests on YouTube show it to be pretty good under water

 

[caligomez]

So what will the Macbook Pro ads feature? A messenger bag full of dongles?

"You've never had to rummage quite like this before.."

 

[Glideslope]

Love it.

 

[ZacNicholson]

Better than that guy driving his bike in a hurricane. Who tf rides their bike in a storm like that

 

[Firebrand]

Weird... https://forums.macrumors.com/thread...-of-the-apps-next-year.2011973/#post-23850253

 

[asleep]

That commercial works.

 

[morcutt11]

May favorite is the "Practically Magic" line at the end of the video. Take that other cell phone makers! Stereo Speakers! Another Apple first! Oh.. wait. What's magical about this?

 

[Return Zero]

Decent ad, but it kinda makes the iPhone's target market look like a bunch of rich old has-beens who want to show off to younger generations. I guess taken in context with their other ads that usually feature young folk, it's alright.

 

[awer25]

Oh, so now they are just "practically magic"? I want my money back.

 

[Nr123*123]

*Dongle required to enable magic. Dongle is sold separately for just $1999.

 

[Swazaloo]

Jesus christ, stereo speakers are not "practically magic".

 

[iMi]

I am a little worried if the best innovation of the iPhone 7 that is worth promoting is... water resistance - something the $20 Casio watch I had back in the 1990's delivered flawlessly.

 

[Gzalito]

Whats the difference between "able to being submerged in up to a meter of water" and not being able to resist "intentional exposure to water"?

 

[gsmornot]

While you guys chat about everything else I would like to commend the guy making the dive. No way I could do that but I would be cooler if I could.

 

[themcfly]

are they serious? now stereo speakers is "magic" worthy?

 

[mattan_lines]

Not gonna lie, the speakers on the iPhone 7 are amazing... I turned it all the way up and started playing music and it woke the baby in the next room. GREAT sound and no more of that silly cupping the bottom of the iPhone to attempt to focus the sound towards you.