Apple Debuts New 'Dive' Ad Focusing on iPhone 7 Speakers and Water Resistance

[macTW]

I am a little worried if the best innovation of the iPhone 7 that is worth promoting is... water resistance - something the $20 Casio watch I had back in the 1990's delivered flawlessly.

I don't see your Casio sending texts, browsing the web, buying or selling stocks, playing music, recording video, etc. etc. etc....

I hear that some rocks from previous millennia had water resistance. That's more impressive than your watch, right, because it's older?

 

[anomie]

I'd been more impressed if he dove with that iPhone in his hand.

 

[foxconn]

I am a little worried if the best innovation of the iPhone 7 that is worth promoting is... water resistance - something the $20 Casio watch I had back in the 1990's delivered flawlessly.

A $20 watch doesn't have ports or holes where water can enter, such as the lightning port, speakers and sim tray

 

[iGeek2014]

When he opens Control Center to start the track... are those Ear Pods underneath showing in the Source pane?

 

[pat500000]

They needed to add, "Liquid damage is not our fault."

 

[tucupeis]

Not gonna lie, the speakers on the iPhone 7 are amazing... I turned it all the way up and started playing music and it woke the baby in the next room. GREAT sound and no more of that silly cupping the bottom of the iPhone to attempt to focus the sound towards you.

plain and simple magic !!

 

[ItsNotaTumor]

I'd prefer a commercial of Tim Cook being waterboarded, and some splashes of water getting on the iPhone 7.

 

[iMi]

I don't see your Casio sending texts, browsing the web, buying or selling stocks, playing music, recording video, etc. etc. etc....

I hear that some rocks from previous millennia had water resistance. That's more impressive than your watch, right, because it's older?

Rocks are super water resistant and unlike the iPhone they don't shatter when dropped

 

[SockRolid]

Not gonna lie, the speakers on the iPhone 7 are amazing... I turned it all the way up and started playing music and it woke the baby in the next room. GREAT sound and no more of that silly cupping the bottom of the iPhone to attempt to focus the sound towards you.

Agree. iPhone 7 Plus has real volume now. And much better bass.

Having said that, I can't wait for AirPods to become available.
Done. With. Wires.

 

[bladerunner2000]

Since when are stereo speakers practically magic? LOL, is Apple trying to get credit for inventing this too? LOL, what a ridiculous company.

 

[avanpelt]

How in the hell are stereo speakers "practically magic"?!

 

[pally]

This is like "Jackass", only its an Apple commercial. They should NEVER advertise a benefit that they do not stand behind. They must be trying trying to take down the stock value for a buy back. It is the only possible excuse.

 

[mtcowdog]

I have an iPhone 7. Water resistance and better speakers are greatly appreciated by me. Is it commercial worthy? Uh, probably not.

 

[ike1707]

You keep using that word...

I do not think it means what you think it means..

 

[techno-Zen]

Did Angela Ahrennts write and produce this terrible ad??

Bizarre

 

[joueboy]

Does Apple actually know the meaning of the word PRO and MAGIC?

 

[PJWilkin]

Does Apple actually know the meaning of the word PRO and MAGIC?

Perhaps you'd be happier with

The New MacBook Pro
Practically Tragic

 

[ck2875]

I feel like if you try that in a real world scenario, that someone is either 1.) stealing Giovanni's phone before he's made it to the top of the first flight of stairs, or, 2.) picking up Giovanni's phone and throwing it into the pool to get rid of the annoyance of someone thinking it's acceptable walk off and leave your phone blasting your music in public while other people are trying to relax.

 

[MH01]

When apple covers water damage, these ads make sense.

 

[pally]

That ad is pitiful.

 

[DiamondGCoupe]

What a terrible ad, especially coming after the expressive messaging "Balloons" ad. Regardless of the message, this was terrible. If you blurred the phone, I guarantee no one would guess it was from Apple for an iPhone.

 

[dave2010]

This is totally unrealistic. Old tanned guys in Europe do not wear shorts. He'd be wearing a skimpy high cut speedo or g-banger.

 

[44267547]

I thought it was clever to show the water vibrating on the table, from the power the stereo speakers generated. I liked it. Apple always has a unique way of advertising certain features.

 

[I7guy]

Exactly. And because they don't cover it under warranty they should stop advertising it as water resistant.

Same in the Samsung world. However water resistant means just that.

 

[Bbqthis]

Great ad. Horrible crowd.