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Apple Debuts New 'Dive' Ad Focusing on iPhone 7 Speakers and Water Resistance
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You know what else is magic? Not being able to plug your new iPhone 7 into your new MacBook Pro without a dongle.
I think the word you're looking for is courage.
The courage to force consumers to use dongles.
The courage to tell consumers to take their phone to the pool & let it get water damaged, but not back your product with a warranty.
The courage to increase prices constantly.
Yeah I trust the water resistance a good amount after seeing some videos featuring ****er tests and such. I mean I'm not going to purposefully drop my phone in the water but I will take my phone on water rides in amusement parks now for example. Still in my pocket like a usual attraction but yeah. If I need to use my phone and it's pouring rain, I will use my phone then as well. I'm going to get Apple Care soon anyway so I won't have to worry.
Okay, water proofing an advanced smartphone with tons and tons of openings, while trying to maintain certain cosmetic standards is much much more of a challenge engineering wise compared to a basic watch from 20 years ago.
Exactly. Water proofing these smartphones is far more of an engineering feat.
I thought he would take his phone with him for the dive. Disappointed. Of course the phone will be fine when it is sitting on that wet table.
I sure hope Apple didn't record this ad on an iPhone 
Because you can't pause while video recording (!) and the audio you get while recording is in mono (!)
Because you can't pause while video recording (!) and the audio you get while recording is in mono (!)
Guys, i think my 7 Plus may be defective
I am unable to hear the stereo speakers from the distance this guy was able to and with such clarity too.
Should I exchange?
I am unable to hear the stereo speakers from the distance this guy was able to and with such clarity too.
Should I exchange?
Long time lurker, first time poster.
was it interesting that the music app shown in the commercial had a landscape mode?
**edit: just rewatched. saw it was the Notification Center. bummer.
was it interesting that the music app shown in the commercial had a landscape mode?
**edit: just rewatched. saw it was the Notification Center. bummer.
Because an ad isn't full of youthful Millenials you think Apple's target market is old people and not you? You must be a Millenial...
If you make it long enough, one day YOU will be a "has-been".
Exactly, Samsung doesn't cover water damage at all either, I think this commercial is better then Lil Wayne pouring champagne on a Galaxy S7 lol..
It's a okay commercial, nothing more or less... could of probably came up with a better idea lol
The comments on these boards are sinking to a new low. What a crap comment to make; incredulous how a form of torture is somehow a joke.
Is it Apple's fault that you CHOSE to purchase a MacBook Pro *knowing* that your existing cord was not compatible?
But it's disgusting that Apple is charging $35 for this...
http://www.apple.com/ca/shop/product/MK0X2AM/A/usb-c-to-lightning-cable-1-m
This is funny. Apple don't even cover liquid damage under warranty.
Which means if your new iPhone 7 came defective and water resistance ability was compromised, Apple warranty doesn't cover your defective water resistance phone.
Which means if your new iPhone 7 came defective and water resistance ability was compromised, Apple warranty doesn't cover your defective water resistance phone.
Can anybody actually replicate this with an iPhone 7/7+? I have a hard time believing that there's actually enough bass coming out of those speakers (even if they are stereo and practically magic) to jostle a small puddle of water. Edit: (never mind, the fine print at the end of the commercial says "Music Dramatized". I think that probably means that the phone can't cause a small earthquake in its immediate vicinity).
I'm surprised Apple's legal counsel signed off on this commercial. While the guy clearly wasn't diving into the pool with his phone, most average people are going to see this commercial and just assume that the phone has no problem getting wet, period. Most people don't tend to read the small print of the warranty which says explicitly that water damage isn't covered. (Edit: Ahhh, yes, the fine print at the end of the commercial mentions the fact that liquid damage isn't covered under warranty. While most people probably won't notice that fine print, it does tend to negate the content of the commercial, in my opinion.)
I'm surprised Apple's legal counsel signed off on this commercial. While the guy clearly wasn't diving into the pool with his phone, most average people are going to see this commercial and just assume that the phone has no problem getting wet, period. Most people don't tend to read the small print of the warranty which says explicitly that water damage isn't covered. (Edit: Ahhh, yes, the fine print at the end of the commercial mentions the fact that liquid damage isn't covered under warranty. While most people probably won't notice that fine print, it does tend to negate the content of the commercial, in my opinion.)
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Ugh. Apple Ads suck these days. They never used to show off features, but just talked about WHY the company exists, WHY they're cool. Touting features is just telling us WHAT we are buying, and with the internet etc WE ALREADY KNOW THAT. It's not cool, uninspiring, and the same stupid tripe everyone else does.