Apple Debuts Revamped 'Switch' Site to Lure Android Users to iPhone [Update: New Videos Added]

Discussion in 'MacRumors.com News Discussion' started by MacRumors, May 22, 2017.

  1. MacRumors macrumors bot

    MacRumors

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    [​IMG]


    Apple today debuted an overhauled webpage aimed at encouraging Android users to switch to the iPhone, introducing a simpler FAQ-style site that highlights iPhone features and makes it clear how simple it is to switch from an Android device to an iPhone.

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    Apple previously had a webpage dedicated to customers coming to an iPhone from Android devices, but it featured less information on the iPhone itself and focused primarily on the Move to iOS app, a dedicated app that helps Android users transfer contacts, message history, photos, mail accounts, calendars, and more.

    The new site, while featuring a section on Move to iOS, also attempts to lure Android users with details on the iPhone's camera and its processor, along with information on Apple Pay, Apple's privacy policy, the Messages app, Apple's commitment to the environment, and Apple Support.

    [​IMG]

    The site, which features clever animations and a simple design that's quick to scroll through, ends with an iPhone comparison chart and direct links to purchase iPhones from Apple's current lineup, including the iPhone 7 Plus, iPhone 7, iPhone 6s Plus, iPhone 6s, and iPhone SE.

    Apple continues to see a growing number of customers who are switching to the iPhone from an Android device, which Apple CEO Tim Cook covers in nearly every earnings call. During the second quarter earnings call in early May, Cook had this to say: "We saw the largest absolute number of switchers outside of Greater China that we've ever seen in the same period."

    Update: To go along with the new site, Apple has uploaded a series of 16 second videos on its YouTube channel. Each video (there are five in total) highlights how easy it is to switch from Android to iPhone with the Move to iOS app or points out iPhone features like speed and privacy.




    Article Link: Apple Debuts Revamped 'Switch' Site to Lure Android Users to iPhone [Update: New Videos Added]
     
  2. meaning-matters, May 22, 2017
    Last edited: May 22, 2017

    meaning-matters macrumors 6502

    meaning-matters

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    #2
    Capture precious moment ... iPhone locked. Thanks to stupid Ive symmetry for 3 years now.
     
  3. 555gallardo macrumors regular

    555gallardo

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    #3
    unless you decide to keep your current wired headphones.
     
  4. Geert76, May 22, 2017
    Last edited: May 22, 2017

    Geert76 macrumors 68000

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    #4
    Apple releasing/revamping this ''Switch'' site just a few weeks after the release of the new Samsung S8.

    Coincidence??

    I dont think so...

    "Life is easier on iPhone'', not at all Apple. After 7 years using every new released iPhone I can tell you my life is much, much more easier (and a lot more productive) with my new S8 then every other iPhone from the past.

    "Why is iPhone so fast'', no Apple. My new S8 is in some cases even faster/smoother then any of my previous iPhone 7 (or any of my earlier iPhones)

    That 2nd video is pure nonsense
     
  5. Asarien macrumors 6502

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    #5
    Contradictorily enough, over the past couple years, I've had an increasing desire to try out an Android phone. Not that I dislike my 7 Plus, it's just over the past 10 years, I now find iOS structured and boring.
     
  6. Relentless Power macrumors Penryn

    Relentless Power

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    #6
    In my opinion, once you try the iPhone and realize the security, the fluidity of iOS and the performance, coupled with with Apple's ecosystem, its bliss moving forward.
     
  7. ovo6 macrumors 6502a

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  8. Sirious, May 22, 2017
    Last edited: May 22, 2017

    Sirious macrumors 65816

    Sirious

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    #8
    If Apple fixed their software, upped their game and made killer hardware (like they used to), then they wouldn't need to 'lure' people.
     
  9. UL2RA Suspended

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    May 7, 2017
    #9
    I keep switching back to iPhone every time a new flagship Android phone is released. So ... I do keep giving Android a try, but I just can't make it my go-to phone. I used to care about tweaking my phone all the time, but now I just want simplicity and crap that just works out of the box. Android is getting better, though ... and both have their pros and cons ... but there are just some things about the iPhone that Android will probably never have.


    They're not having any problems getting people to use the iPhone ... considering it's their primary means of gross income.
     
  10. OneMike macrumors 603

    OneMike

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    #10
    Never did that in my life
     
  11. UL2RA Suspended

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    #11
    Neither have I.
     
  12. zone23 macrumors 68000

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    #12
    TRUE! If only they made a inexpensive adapter... then I could just put the adapter on and I wouldn't have to keep complaining about it.. someday Apple, Some day..
     
  13. keysofanxiety macrumors G3

    keysofanxiety

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    #13
    I'll take structured and boring. I like my devices to be secure and work consistently. Wasting time endlessly troubleshooting things that stop working for no reason is far from my idea of fun; though granted, it's certainly not boring.

    If that's the worst people can say about iOS, personally I think that says why it's the best.
     
  14. AngerDanger macrumors 601

    AngerDanger

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  15. tech3475 macrumors 6502

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    #15
    The biggest issue I have with Android is support and backups.

    This is made worse with Google increasingly making life harder for modders who usually fix this issue.

    Granted they are supposedly making it easier for OEMs, but I'd rather see Google either opening up the OS more like with Windows or forcing OEMs to provide x amount of support for devices.

    Backups are also another issue, with my iOS devices I just plug it in and back it up....simple.

    On Android I have to either root (breaking things) or p*** with other programs which can be hit or miss.

    I also like how things sync up between my phone macbook and ipad (particularly messages and calls).

    You mean the adapter which takes up the only port requiring another adapter if you need the port for e.g. charging?

    Also I've used adapters like this in the past and I found them annoying.
     
  16. obeythelaw2004 macrumors newbie

    obeythelaw2004

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    #16
    I've thought about switching to Android over the last year. Especially stock android. However, everytime I want to get close to buying a new flagship Android phone, I decide not to. One, my 6sPlus holds up well. Still plenty fast and the camera is pretty good. Second, every person I communicate among family and friends uses iOS. Third, and I've asked people who use Android exclusively, is how to use some of the basic things that iOS makes very simple. FOr example, I can easily back up my iPhone messages, pics, etc. through the iCloud and restore just as easily; using FaceTime; iMessage; even simple things like Visual Voicemail built into the phone dialer. Android doesn't have iMessage. People say you can use things like Google Hangouts for video calling but its not the same because it isn't integrated into iOS. Lastly, using a Mac and iPad just makes using iOS and the iPhone that more tightly integrated.
    Don't get me wrong, I think Apple's iPhone hardware has been lackluster the last 2 years and iOS can use a visual facelift. But iOS just works and gets updates regularly.
     
  17. slimothy Suspended

    slimothy

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    #17
    Really? "Swipe of a finger" makes me think it will be on the elongated power button on the side of the phone.
     
  18. Asarien, May 22, 2017
    Last edited: May 22, 2017

    Asarien macrumors 6502

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    #18
    Some people like wasting time and tinkering with devices. It's how Apple Computer was founded in the first place.

    iOS is the best mobile OS out there, but that doesn't make is less boring for those with a proclivity towards engineering. Google manages to include simple and advanced UI options within Android.
     
  19. smacrumon macrumors 68030

    smacrumon

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    #19
    VERY NICE WEBSITE REFRESH. PARTICULARLY LIKE THE CAMERA FLASH!
     
  20. itsmilo macrumors 68020

    itsmilo

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    Europe
    #20

    There is a comma. Swiping and tapping as in opening Apps.

    ...

    Thumb to use TouchID to confirm ApplePay purchases
     
  21. smacrumon macrumors 68030

    smacrumon

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    #21
    Exactly.
    --- Post Merged, May 22, 2017 ---
    DISAGREE WITH THE CLAIMS ABOUT BATTERY LIFE. IOS10 KILLED BATTERY LIFE.
     
  22. zone23 macrumors 68000

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    #22
    Annoying is slighting different than none existent. Which of the adapters (dongles as they are called) have you tried? When the 7 first came out it was an issue because they didn't have them but now you can buy all kinds of two in one dongles even though they annoy you. So charging and music playback are possible.
     
  23. baller1308 macrumors 65816

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    #23
    Psssh, who needs headphones. One less thing in your life, therefore simpler.
     
  24. imicca macrumors regular

    imicca

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    #24
    not bad! I am expecting some more flashy and solid points from Apple to make into their statements of why to switch from android.
     
  25. pkissel macrumors member

    pkissel

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    Aug 18, 2016
    #25
    It is so much easier! Made the move last Nov after using Android for years. A couple of times a week I still look at my iPhone 7 Plus, shake my head, and wonder why I put up with the lack of OS updates and poor customer for all of those years. Awesome phone. Worried the battery wasn't enough but its been great too! So happy I made the change. I'll be keeping an eye on how well Google manages its Pixel line. But Apple has so much more experience on the hardware manufacturing and customer support that I can't see them ever catching up to a point where I'd go back.
     

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191 May 22, 2017