Apple Debuts Two New iPhone 6 Ads: 'Loved' and 'Hardware & Software'

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Jul 9, 2015.

  1. MacRumors macrumors bot

    MacRumors

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    Apple tonight debuted two brand new iPhone 6 ads that appear to be a part of a new marketing campaign. The ads feature a voice over detailing what makes an iPhone unique compared to other smart phones and smart phone platforms while showing off multiple iPhones doing different things on a white background. Both ads end with a new tagline: "If it's not an iPhone, it's not an iPhone."


    The first ad, "Loved", talks about the iPhone's high user satisfaction rate, claiming that 99% of people who have an iPhone love their device. It shows off people messaging, sending emojis, FaceTiming and having a good time on a multitude of iPhones before cutting to the new tagline.


    The second ad, "Hardware & Software", explains how Apple is one of the few smart phone manufacturers to design both the hardware and software parts of the device. It goes on to say that this allows the device to function as a whole better than other smartphones can. It shows off games, intensive apps like GarageBand and iPhone-exclusive features like Apple Pay and FaceTime.

    The new ads mark the third campaign centered around Apple's flagship device after the Jimmy Fallon and Justin Timberlake ads explaining the differences between the iPhone 6 and iPhone 6 Plus and Apple's award-winning "Shot on iPhone 6" campaign.

    Article Link: Apple Debuts Two New iPhone 6 Ads: 'Loved' and 'Hardware & Software'
     
  2. The Doctor11 macrumors 603

    The Doctor11

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    #2
    Damn, they got the Samsung narrator to do it! :eek:
     
  3. ErikGrim macrumors 68040

    ErikGrim

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    Very good. Reminiscent of the "whole stack" concept they did in the nineties.
     
  4. Nicky G macrumors 6502a

    Nicky G

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    I like. They deserve to be a little aggressive/confident for once. Considering they are, you know, the largest (by market cap) and most profitable company on the planet.
     
  5. farewelwilliams macrumors 68000

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    sell all the iPhones you can before the next one
     
  6. ipedro macrumors 68040

    ipedro

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    This doesn't seem like problem they need to solve. I don't see people calling their cheap phones an "iPhone". It's not like how "Kleenex" became synonymous with "tissue" or how "Xerox" is used to say "photocopy". People call their smartphones a "phone" these days. "iPad" on the other hand has become synonymous with "tablet computer" but "iPhone" hasn't taken on that kind of role.

    The software + hardware message is one worth repeating but the slogan doesn't address that.
     
  7. OSXMavericks macrumors member

    OSXMavericks

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    #7
    "If it's not an iPhone... It's not an iPhone"

    Wow that is genius. :rolleyes:
     
  8. FieldingMellish Suspended

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    #8
    Multicultural Emoji is the defining and most important aspect of the iPhone.
     
  9. mejsric macrumors 6502a

    mejsric

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    #9
    Some people think of Phone in the future.. like Pay Music Watch...
    But it's not an iPhone.. so.. Its not an iPhone
     
  10. Keirasplace macrumors 601

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    Great cocky and fun. Good show.
     
  11. Tubamajuba macrumors 68020

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    #11
    The 1% of people that don't love their iPhones all have accounts here at MacRumors.
     
  12. oneMadRssn macrumors 601

    oneMadRssn

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    I don't think the point of these ads is to prevent genericide of their 'iPhone' trademark. I think the point of the these ads is to imply that anything other than an iphone is less than an iphone.
     
  13. Keirasplace macrumors 601

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    Yeah, how to "talk" about the competition, without talking about them in a velvet sledgehammer way :); take that you poser non Iphone making company heh
     
  14. zsbradt macrumors member

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    #14
    Not as bad as "6>6"
     
  15. PalindromeB0B macrumors newbie

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    Anyone else cringe when you see those antenna breaks on an otherwise flawless phone? (Protruding camera aside.)
     
  16. Keirasplace macrumors 601

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    It was subtle hard nudge at the obvious relentless Iphone copycat and how they fail at copying because they're not producing the 99% satisfaction Iphone experience... Cause hey, there is only one ring.... Hmmm... Iphone... to rule all :)... And Apple's got it ... I can just hear Tim Cook saying "My precious" holding an Iphone in his hand.
     
  17. MrLoL macrumors 6502

    MrLoL

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  18. kalsta macrumors 68000

    kalsta

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    #18
  19. LukasValine macrumors regular

    LukasValine

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    When I saw the black apple logo at the end my first thought was, "Oh dear. Springboard crashed again."

    iOS 9 beta....
     
  20. nouveau-apple macrumors 6502a

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    My favorite of the two is Hardware & Software.

    "If it's not an iPhone, it's not an iPhone®"
     
  21. Karma*Police macrumors 68000

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    That comment is so great because there's a hint of truth to it
     
  22. WhatTheCJ macrumors newbie

    WhatTheCJ

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    #22
    Spot the easter egg? [​IMG]
    99 iPhones facing the viewer. 1 iPhone faces away.
     
  23. farewelwilliams macrumors 68000

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  24. MrLoL macrumors 6502

    MrLoL

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    Except the name

    "Too Original"
     
  25. minisuds7 macrumors member

    minisuds7

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    ^this made my night.
     

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