I like the Hardware & Software ad. Not a fan of the "If it's not an iPhone, it's not an iPhone" line. Smug. True though!
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Apple Debuts Two New iPhone 6 Ads: 'Loved' and 'Hardware & Software'
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In the hardware software ad the phones look too computer-generated.
But majority of the population calls the smartphones iPhone and tablets iPad and MP3 players iPods. This what makes Apple devices so popular because of how people calls them even educated people and media and celebrities. That's how Xerox, Coke, Kodak and more and Apple wants to get away from this? SMH!
Are you kidding me? This sounds just like the guy they used for about 90% of their iPhone commercials from 2007 to at least 2010, if not later sporadically. A simple search on YouTube will confirm my statement.Damn, they got the Samsung narrator to do it!
I like that they're going back to their roots. The first ad was kinda meh. Didn't they used to have a tag line similar to this? The second video was spot-on and great. Apple needs to push their strengths and this is a big one. That being said, the video crashed my iPhone 6 Plus when I rotated it to landscape to watch the video. Why does it still crash so much? The Plus is such a lemon, lol. My least favorite iPhone out of all of them. Can't wait to go back down to the 4.7" size in the 6S.
"If it's not an iPhone... It's not an iPhone"
Wow that is genius.
haha, I completely agree. That slogan is tacky. It's like the advertising folks couldn't come up with the punch line.. and settled for something bland, safe, and generic.
It's so generic, it's generic! If you don't agree, don't agree!
"If it's not an iPhone... It's not an iPhone"
Wow that is genius.
Ha...maybe it's a response to Samsung trying to make the S6 look like an iPhone.
Thanks, this reiterates to me that they are using something that worked before and tweaking it. If it's not broken, don't fix it, just make it better.
Some of you guys need to lighten up a bit. I think the slogan is cool. You guys always expect Apple to be so prim and perfect. Sometimes a quirky one-liner is brilliant. Especially when Samsung ads are so aggressive and bad.
Your right... I think I have been harping on Apple too much. It's an old slogan as well. I'll criticize Tim when it's really deserved...
These advertisements remind me of a toned down Samsung advertisement. Bleh.
It was subtle hard nudge at the obvious relentless Iphone copycat and how they fail at copying because they're not producing the 99% satisfaction Iphone experience... Cause hey, there is only one ring.... Hmmm... Iphone... to rule all
How did you manage to type iPhone three times with an uppercase "I"? I'm genuinely curious? Does your device not auto-correct that for you?
Spot the easter egg?
99 iPhones facing the viewer. 1 iPhone faces away.
That is actually genius.
wait. maybe this means his device does not have auto correct? Poor guy must be stuck running some kind of archaic system from the past. Thats all I'll say in risk of crashing his computer.
Finally! I can't say I recall them ever messaging the power of the "walled garden" so bluntly. About time. For me, this has long been THE differentiator between Apple and their competition. While polarizing (for understandable reasons), I personally prefer the performance consistency that comes with the walled garden approach. ****. Just. Works. I'd much rather spend my time actually using my tools than ensuring my tools are ready to be used. But some people enjoy the constant tinkering required of many non-Apple devices. I get it. There's a reason most corporate IT departments maintain a healthy Windows user base. Wink wink.
That said, I find the tagline a tad desperate. Unnecessarily so. Feels like a page out of Samsung's marketing strategy deck. Which is very unApple. But the overall message is pretty great. And pretty different for Apple. Nice work.
That said, I find the tagline a tad desperate. Unnecessarily so. Feels like a page out of Samsung's marketing strategy deck. Which is very unApple. But the overall message is pretty great. And pretty different for Apple. Nice work.
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