Apple Debuts Two New iPhone 6 Ads: 'Loved' and 'Hardware & Software'

[Andres Cantu]

Some of you guys need to lighten up a bit. I think the slogan is cool. You guys always expect Apple to be so prim and perfect. Sometimes a quirky one-liner is brilliant. Especially when Samsung ads are so aggressive and bad.

I agree, there's only so much Apple can take. They can take a jab at competitors every once in a while

 

[Trius]

Anyone else cringe when you see those antenna breaks on an otherwise flawless phone? (Protruding camera aside.)

I had to check the date to make sure I wasn't in a thread from last year...

 

[ipedro]

Spot the easter egg?

99 iPhones facing the viewer. 1 iPhone faces away.

I didn't think of that as an Easter Egg. It's specifically stated that "99% love their iPhone". There are 99 iPhones with happy people and 1 facing away. It's pretty explicit in the message, not at all a hidden message as would be an Easter Egg.

 

[JediZenMaster]

I like these ads

 

[brinary001]

What song is that is in the second ad?? I know I've heard that before and its driving me nuts!

 

[0000757]

Anyone else cringe when you see those antenna breaks on an otherwise flawless phone? (Protruding camera aside.)

I personally think it looks nice. Without them I'd feel like I'm just holding an iPod touch. I think they add to it.

In the hardware software ad the phones look too computer-generated.

They usually are.

I didn't think of that as an Easter Egg. It's specifically stated that "99% love their iPhone". There are 99 iPhones with happy people and 1 facing away. It's pretty explicit in the message, not at all a hidden message as would be an Easter Egg.

I mean, I didn't notice it till it was pointed out to me...

 

[0000757]

What song is that is in the second ad?? I know I've heard that before and its driving me nuts!

Black Mambo by Glass Animals

 

[DakotaGuy]

Why waste time on more iPhone ads. That thing sells itself. The watch on the other hand could use a heck of a lot more marketing.

 

[lazyrighteye]

Spot the easter egg?

99 iPhones facing the viewer. 1 iPhone faces away.

Sorry, but that's awesome.
Nice catch.

 

[thekeyring]

Damn, they got the Samsung narrator to do it!

Isn't it the guy who narrated the iPhone 4 ads?

 

[mgmusicman94]

Anyone else cringe when you see those antenna breaks on an otherwise flawless phone? (Protruding camera aside.)

Not really. They don't look bad at all in person.

 

[kyleking]

Is it just me, or does the gold iPhone 6 in the 'Hardware & Software' commercial look extremely unrealistic and quite frankly, weird looking.

 

[kyleking]

Isn't it the guy who narrated the iPhone 4 ads?

Yeah, and it also sounds like the original iPad commercial.

 

[kyleking]

New tagline?? Waaaait a minute…

https://www.macrumors.com/2011/03/17/apple-airs-if-you-dont-have-an-iphone-tv-ads/

Classic Apple.

 

[kyleking]

Anyone else cringe when you see those antenna breaks on an otherwise flawless phone? (Protruding camera aside.)

Or cringe at the ultra-animated looking iPhone in the 'Hardware & Software' ad.

 

[valleian]

What song is that is in the second ad?? I know I've heard that before and its driving me nuts!

Black Mambo -Glass Animals (Actually heard this one first on Apple Music)

 

[Mackinjosh]

Those ads are horrible. Is Apple even trying anymore?

 

[BvizioN]

The 1% of people that don't love their iPhones all have accounts here at MacRumors.

I have been very lazy recently, and have not logged on Macrumors for some time. But I had to log and upvote your comment.

 

[carrrrrlos]

This is what happens when ideas come straight out of the board room. Crap ads.

 

[OTACORB]

Some say the ads are horrible or crap, others say they are great and cool. One thing about it, Apple is going to do what Apple is going to do and opinions are like ******s everybody has one. LOL

 

[The Tuck]

What about the fitness iPhone 6 commercials? What campaign do they fall under?

Tuck

 

[Mrjoedot]

Damn, they got the Samsung narrator to do it!

Good thing is Apple did not ask him to insult competitor

 

[MH01]

Did not like the first one. The second one is spot on, and shows what the real strength of apple is. Though watching it, I kept thinking "you got the hardware wrong with 1gb ram in the 6 plus!!!!!!, and the software cannot fix it either"

The second one is excellent. The true power behind apple!

 

[MH01]

Spot the easter egg?

99 iPhones facing the viewer. 1 iPhone faces away.

Very clever and well picked up!

 

[2010mini]

"If it's not an iPhone... It's not an iPhone"

Wow that is genius.

Actually it is. BMW did the same thing before. They basically said "we only make one thing: the ultimate driving machine" that all others try and copy, but only BMW makes BMWs.