Apple Decorating Bill Graham Civic Auditorium Ahead of Next Week's Event

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Apr 12, 2001
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Ahead of next week's big iPhone-centric event, Apple has begun decorating the Bill Graham Civic Auditorium in San Francisco where the event will take place. As shared by several Twitter and Instagram users, signs with the Apple logo are beginning to go up, and several Apple-branded flags are flying.

A white Apple logo with rainbow-colored accents against a blue background is shown on one wall of the auditorium, shared by CBS/CNET photographer James Martin. The same design was seen on the invitations for the event and was created to mimic Siri's look on the Apple Watch and iOS 9.


Security is heavy around the auditorium, with security guards and police officers guarding signage that's being put up, according to someone on site who spoke to MacRumors and provided pictures. Some of the security guards are now wearing outfits with Apple logos on them.


The colorful Apple logos are accompanied several flags surrounding the auditorium, featuring a white Apple logo on a dark blue background. Swarms of workers are all over the perimeter of the auditorium, running cables up walls into the interior and building out the infrastructure needed for the event.


Along with the flags, Apple has decorated light posts in the area with matching Siri-style banners in a dark blue shade. The decorations for the Bill Graham Civic Auditorium are already beginning to outshine decorations and signage used at past events, and Apple is likely to continue adding more over the course of the weekend.


Apple's upcoming Wednesday, September 9 event is expected to be huge. The auditorium where it's being held seats 7,000, and the company may be using some of the available space to demo products that will be released. The event will see the debut of an unprecedented number of devices, including the iPhone 6s and 6s Plus, the new Apple TV, the iPad mini 4, and the iPad Pro.

Apple is also expected to introduce additional Apple Watch Sport materials, perhaps in gold, and new Sport bands. An iPad keyboard may also make an appearance at the event, and we'll also get release details for iOS 9 and watchOS 2.

MacRumors will provide live coverage of Apple's event, through a live blog on MacRumors.com and on our MacRumorsLive Twitter account.

(Thanks, John!)

Article Link: Apple Decorating Bill Graham Civic Auditorium Ahead of Next Week's Event
 
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Mobster1983

macrumors 6502a
Sep 8, 2011
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I think this is too big for just a normal announcement. Even if they are announcing new iPhone, TV, laptops and iPad, I have a feeling something else that nobody is expecting will come up.

With all the decorations, and a myriad of rumors flying around, seemingly more than normal, I think Apple is covering up something big. Classic misdirection. We shall see.
 

Rogifan

macrumors Core
Nov 14, 2011
21,902
27,379
I think this is too big for just a normal announcement. Even if they are announcing new iPhone, TV, laptops and iPad, I have a feeling something else that nobody is expecting will come up.

With all the decorations, and a myriad of rumors flying around, seemingly more than normal, I think Apple is covering up something big. Classic misdirection. We shall see.
Philip Elmer Dewitt thinks it's going to be a Taylor Swift concert for Apple employees.
 

nutjob

macrumors 65816
Feb 7, 2010
1,000
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Just in case people are wondering that last shot isn't the auditorium, it's City Hall, don't know why it's there, really.
 
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duffman9000

macrumors 68000
Sep 7, 2003
1,908
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Deep in the Depths of CA
sorry, I don't want to be pessimistic..but I think it's going to be HUGE..............let down. I guess it's because of past couple events.
Get ready for 1 instead of 2GB. What new feature actually requires the extra 1GB? Yes, the phone will run faster. I could say the same for the current 6.

I'm getting a large greasy bucket of chicken ready for the cries of millions of fan boys.
 
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