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Smaller app developer here. fwiw I recently submitted a new game to the App Store, preparing myself for a multi-week wait. The initial release (which I submitted on the weekend) was approved within 2 hours, and all subsequent updates have taken less than 30 minutes to approve.

So in my experience, at least, I do think the app store approval process has improved tremendously over the last 5 years.
It's definitely improved, in the early days apps could be stuck for months with no communication. Even still, the company I work for (a top 50 communications app) submits updates every 2 weeks, we get bogus rejections about 50% of the time. Literally yesterday we were rejected because they claimed the app blocked installs on an iPad. We replied that it doesn't, and has never done that. They then approved it the day after (Same build, we made no changes.) Literally a waste of everyone's time. This happens at least once a month. We've been also been rejected for accepting promo codes, using apple's official promo code entry screen because the reviewer didn't know that it existed and said it was against the guidelines.

Basically app review is 99% policing paywall copy (Using rules which Apple's own apps don't even comply with), 1% stopping scams/buggy apps.
 
What's the hold up. I want the way I message people to be revolutionized.
At least let Telegram do it. Apple sees something as a competitor to iMessage and they learned from FlickType to not even introduce it to the public. This truly is Apple preventing another company from adding a feature that they will introduce in iOS 17.

The Telegram CEO and company should raise a huge stink about this. It’s not fair.
 
Well, I suppose it varies a heck of a lot between apps, iOS, macOS, tvOS and so on, but as for this - "one can only imagine the difficulties experienced by smaller app developers."

I just released my first dedicated macOS app this week, and Apple's team has been amazing.

V1.0 went into review and it was there for two days, before they got in touch requesting a simple change.
I rectified what they asked for, submitted the revised bundle. It went into review that same day and was approved several hours later.

One of the first people to try the released version of the app, noticed a bug, which I worked on for a couple of days before submitting a new build to Apple. That version went into review the same day, and was released the same day.

One day later, I noticed a tiny error in the app (a single line of code), rectified it and submitted it.
That went into review about an hour later, and was released later that day (yesterday as it happens).

So overall, one new app, 3 different builds, across 4 days, and I can't fault the review team at Apple, they were on the ball.

Now, I'm certainly not as big (or competing with Apple) as they are, nor is my app as complex, and so on.
It will naturally be different for others as well, but as far as his comment about small developers - well, they don't come much smaller than just me and I'm delighted with Apple.
 
App Store reviews are down to 1-2 days for approval now and has been for some time (at least a couple years), so there is clearly something else going on here and they have no view or feedback from Apple into what it is

Or they do but the CEO do not want to be fully transparent about that because that would not be such a great PR stunt. I call ******** on no communications for 2 weeks.
 
Apple should provide even minimal communication about a hold up like this. Either they've incorporated features that Apple plans to release in iOS16 or there is some issue with privacy perhaps. Anyway, people are just guessing scenarios that may be far worse than is actually the case.
 
Yes because apple is never in the wrong in these situations...

I did not say it but why would Apple do it? Even with larger companies, they've rejected builds in the past (sometimes by mistake) but all well within a few days, not 2 weeks. I get that it takes more time to review a larger codebase however L1 would still give you a response within that timeframe.
 
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Not sure the Telegram guy was upset by the time delay, or the lack of response. It is sort of like Apple's approach to bug reporting. Why does Apple not provide a review queue status page (app). Surely they have an internal system that monitors the advancement of submissions. Given that doubt it would take much effort.

WTR many opportunities to "be nicer" by being more transparent Apple seems to think being a black box is best. Investment analysts are pissed right now because Apple's nearly $20 billion in services revenue provides no additional breakouts. They have a pretty good point. Public investors have the right to understand makeup/trends of $20B in revenue, yet Apple C-level folks despite their fiduciary responsibility think providing no information is best for Apple (it is almost impossible to say that this is best for Apple's shareholders because they are the ones complaining). Nice when you get to run a company like its is your private fiefdom and fanbois worship you like deities.

Note: I sure hope Telegram keeps gaining re: success so this may have biased my opinion.
 
On its website, Apple says, "every week, over 500 dedicated experts around the world review over 100K apps,"
That’s 12 minutes per app on average, assuming a 40-hour work week (and no holidays). Unless most submissions are immediately identifiable App Store violations, that’s probably not a realistic amount of time.
 
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