I have been an Apple fan for 10 years. My ten fingers are not enough to count the Apple products I have owned and still do. This is really the first jaw dropping WTF moment I have experienced being in the Apple world.
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Apple Delays Ad Anti-Tracking Features Planned for iOS 14 [Updated]
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Lots of short-sighted responses here...
We all want our uneaten cake in one hand while stuffing our faces with a second slice in the other...
This is what happens when we want things for "free"
Business isn't a one way street, it's a relationship between buyer and seller
Maybe if we didn't feel entitled to something without a just and equal investment, we wouldn't have an issue.
Apple could stand to lose a ton of apps in the App Store because of this feature.
If you like your inexpensive devices and your free apps, you can't also have this feature.
Sorry
We all want our uneaten cake in one hand while stuffing our faces with a second slice in the other...
This is what happens when we want things for "free"
Business isn't a one way street, it's a relationship between buyer and seller
Maybe if we didn't feel entitled to something without a just and equal investment, we wouldn't have an issue.
Apple could stand to lose a ton of apps in the App Store because of this feature.
If you like your inexpensive devices and your free apps, you can't also have this feature.
Sorry
Yes. Google is definitely the party I'd trust with my data. Totally. Not that there was a DOJ Anti-trust case filed against them today or anything.
“Inexpensive devices” that’s cute I love spending money on these apparently “inexpensive devices” and 9 times out of 10 the apps on it will bombard me with unskippable full screen ads that are either repetitive or elsagate level bizarre, this stuff makes flash banner and pop up ads of the 00s look unintrusive. A reckoning is long overdue.
Sorry
It so happens my device is in no way inexpensive and I pay for the apps I use. Why should I be tracked all over the internet?
If enough people had the courage to boycott Apple (with anymore purchases or updates) until this was implemented, Apple might stop and take notice.
A relationship between buyer and seller should not be forced. If a company forces ads on me at the expense of my consent and privacy, they do not get my business.
It isn’t about money for me. It is about principles. Think on that while you are eating your cake.
“Facebook and other advertisers expect that customers will not want to share their IDFA's for ad targeting purposes.”
That says it all doesn’t it? Facebook knows if consumers were educated about what they were doing they wouldn’t want to take part in it. We shouldn’t have to rely on companies like Apple to protect our data. We need a data bill of rights that allows consumers to dictate to companies what they can or can’t not track, store and sell about us.
If we choose not to allow certain things Facebook, Google and others who profit by dealing in our data can always choose not to allow us to use their “free” services. The hoodwink is these things aren’t free and never have been.
So make them be honest about the transaction and let us decide. A 25 page privacy policy they know nobody reads and average people can’t understand if they do simply doesn’t cut it. But they won’t go there unless they are regulated and have to do so because know that would be terrible for them.
That says it all doesn’t it? Facebook knows if consumers were educated about what they were doing they wouldn’t want to take part in it. We shouldn’t have to rely on companies like Apple to protect our data. We need a data bill of rights that allows consumers to dictate to companies what they can or can’t not track, store and sell about us.
If we choose not to allow certain things Facebook, Google and others who profit by dealing in our data can always choose not to allow us to use their “free” services. The hoodwink is these things aren’t free and never have been.
So make them be honest about the transaction and let us decide. A 25 page privacy policy they know nobody reads and average people can’t understand if they do simply doesn’t cut it. But they won’t go there unless they are regulated and have to do so because know that would be terrible for them.
Principles? This is the market. Get real. Without adverts, buyers could never hear about a product, except from a possibly limited network of friends and family.
This feature just has the probability of making the advertisements even more annoying, obtrusive, and irrelevant to the buyer.
I am not against adverts. Read my post again. If it is with my consent and not at the expense of my privacy, I don’t have a problem.
the irony with all this tracking (which imo shouldn’t be legal) is research has shown it deposit even work versus just very general and targeting.
doesn’t surprise me at all, given I often find tv ads that are only broadly targeted towards me interesting and useful, and am almost always annoyed and baffled by targeted ads.
doesn’t surprise me at all, given I often find tv ads that are only broadly targeted towards me interesting and useful, and am almost always annoyed and baffled by targeted ads.
people (including companies) seem to constantly conflate tracking with advertising, when they’re not at all the same thing.
And when would you give your consent? Hardly ever.
It's a problem of scale, not just about me or you. John Doe's privacy is a lot less relevant and important, and pretty much worthless on it's own. The few willing individuals cannot account for the majority of users blocking the ability to serve up relevant advertisements.
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If they cannot track, ads are **** and irrelevant
I don’t care about any business which seeks to violate my privacy because it knows I won’‘t consent to tracking me without consent to try and make me see targeted ads. Businesses like that can burn in bankruptcy hell as far as I am concerned.
You should not believe their PR, marketing and propaganda anyway. And I cannot remember a thing Apple is doing is actually “good for customers” or some sort of “righteous quest”. They are a business at its core, which I assume you know that.
It’s a stay of execution for these developers, nothing more. Apple is simply giving them a little more time to adjust and change their business model, and those who can’t / won’t have nothing to complain about when the changes to kick in next year.
I can wait a little longer. It changes nothing in the long run.
I can wait a little longer. It changes nothing in the long run.
My company is building a product. A great iOS app.
How do we innovate on our product? By hiring more talented software developers
How do we hire talented software developers? With the revenues that we get from the app
How do we get this money? By advertizing
How do we advertise? Using social platforms like Facebook, Instagram, Google
How do they advertise? Using your data to create targeted audiences
Now, with this Anti-tracking feature
We cannot advertise to the customers with efficiency
Our ads aren't performing well, now it costs too much to advertise
Our revenues are not as good as before, we don't grow as much, our unit economics are not as great
We have to slow down hiring
We don't innovate as much as before
The customer doesn't benefit from an innovative product anymore
TLDR: young companies need to advertise to get revenue. If you cut marketing, don't expect these startups to get funding
How do we innovate on our product? By hiring more talented software developers
How do we hire talented software developers? With the revenues that we get from the app
How do we get this money? By advertizing
How do we advertise? Using social platforms like Facebook, Instagram, Google
How do they advertise? Using your data to create targeted audiences
Now, with this Anti-tracking feature
We cannot advertise to the customers with efficiency
Our ads aren't performing well, now it costs too much to advertise
Our revenues are not as good as before, we don't grow as much, our unit economics are not as great
We have to slow down hiring
We don't innovate as much as before
The customer doesn't benefit from an innovative product anymore
TLDR: young companies need to advertise to get revenue. If you cut marketing, don't expect these startups to get funding
This is nothing but a bunch of words proping up a revenue model that people don't want once they realize what is going on! Unfortunately most sheep don't realize the wolves are watching everything! Copying your clipboard, screen shots, location data, etc. No one wants to be tracked and will opt out if given the chance, that should tell devs something.... change the model!
The only way the free app model works is if there is ad genereated revenue, force the entire system to "opt-in" and there will be chaos in the short term but what we are going to be left with is a model where people pay for the apps they want and are far more engaged with them and the developer.
Example:
The current app store has a thousand word search games that are all near mirror copies of each other and can exist only because of the ad revenue model which benefits no one but ad companies.
Blow up that system and you will be left with 6 REALLY GOOD word search games that people pay for!
The quality of an app store is NOT in the number of apps but the overall quality and diversity of those apps!
Maybe your company should start innovating on how to reach out to more consumers without vacuuming up their user data and compromising their privacy. Else, it doesn’t matter how innovative or essential your app is; I want no part of it.