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A lot of armchair developers who don't understand what an incredible burden this was for developers. While the goal is audible, asking developers to basically upend their entire monetization tech stack and strategy in less than 90 days was never feasible.

Facebook saw eCPMs drop by FIFTY PERCENT in their experiments. That puts a lot of small developers of apps of all stripes out of business basically overnight. That's not okay and it's clear Apple didn't understand what they were asking of developers.

Like ATS, this should be phased in. Supported from the outset, but delayed enforcement so developers can actually support it properly.
So Apple was trying to get it to happen early to support its false privacy claims and to boost sales in the upcoming new phone release period. What a pity it has not panned out as they foolishly thought it would.
 
So may as well buy the less expensive phone from a company less hypocritical than Apple:)

The current iOS privacy features are still superior. They were just going to get better and more user controlled, but the core privacy tech in iOS is still better on iOS 13 than on Android, especially non stock versions. I stand by that. I don’t think android is bad and I enjoy the OS. But you do have to read through their terms to understand what tracking features you allow and consent to (you know that part no one reads but everyone clicks “I accept”?)

There’s nothing wrong with opting to buy a less expensive phone from another company, but to call Apple hypocritical when they will ultimately still roll out this feature is nonsensical
 
I think Apple is partially to blame. Tim Cook recently said 84% of apps in the App Store are free. OK well if they’re not games full of micro-transactions then how are they able to make their app free without inserting ads? Consumers have become accustom to not paying for software. Some of the apps they use the most don’t cost them any money to use. I’d love to survey Facebook and Instagram users and see how many would pay a monthly fee to use those apps ad-free. I guarantee you it wouldn’t be enough to make it worthwhile.
You're conflating blocking user tracking with blocking ads. Apple never said they would block ads. Developers can still insert ads and ad networks can still get developers paid for showing ads. It wouldn't even kill targeted ads because the ads would still be able to target, just on less granular information.
 
A lot of armchair developers who don't understand what an incredible burden this was for developers. While the goal is audible, asking developers to basically upend their entire monetization tech stack and strategy in less than 90 days was never feasible.
If your entire monetization model was the collection and sale of my personal data then I DON'T CARE!

Ads are one thing but in order to TARGET ads you are spying on me and I should have the right to opt out! Scratch that, I should have to OPT-IN!
Facebook saw eCPMs drop by FIFTY PERCENT in their experiments.
I DON'T CARE!
Like ATS, this should be phased in. Supported from the outset, but delayed enforcement so developers can actually support it properly.
Translation: Give developers time to find a way to circumvent the new priviacy settings.
 
I personally don't care about the advertisers. I'm the one buying the phone and paying for Apple Services. Apple should do the right thing here and keep the Anti-Tracking features, which let the customers decide.
 
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Welcome to late-stage capitalism.

The actual reality is, this feature was going to KILL a lot of apps. It would destroy the free app industry in a way a lot of people don't realize unless you make free ad supported apps.

I figured it would actually be delayed as major changes Apple has made in the past did as the beta process played out.

This feature will come eventually but the Ad industry needs time to really adapt and change. With the changes that have started we may actually not end up needing this feature.
 
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It's really pathetic if they cave in. That's one of the things that keeps me in Apple's ecosystem...the belief that they value my privacy more than the others. Facebook is already a behemoth that seems out of control.
 
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If your entire monetization model was the collection and sale of my personal data then I DON'T CARE!

Ads are one thing but in order to TARGET ads you are spying on me and I should have the right to opt out! Scratch that, I should have to OPT-IN!

I DON'T CARE!

Translation: Give developers time to find a way to circumvent the new priviacy settings.

Right there is just a complete misunderstanding of the reality of developing, having your app on the App Store and being able to maybe make a living from it.

Everyone likes to bring up Facebook, but this is not just Facebook that this effects.
 
Lol, not sure how you can be disappointed in Apple, they haven't done anything. This is a rumor on rumor site. If Apple did decide to delay then it would be presumably because they realized from feedback from developers that a few months isn't enough time for people to update to such a massive change. When Apple ignores dev concerns people criticize them, and in this rumor where they would be potentially delaying to allow devs more time to update they are also criticized. Remember that titles on this site are editorilized to get as many views and comments (which results in more views) as possible since MacRumors gets money from all the ads.

So let's all take a breath, and be grateful that Apple continues to add more privacy features every year where others do not (until they are forced to after Apple does). Apple does a lot of a questionable things that deserve scrutiny, but Apple's continues progress on privacy is quite welcome.

Edit: no longer a rumor anymore either.

You clearly didn’t read the entire article. The proposed delay would be to give developers like Facebook more time to implement work arounds to ad tracking.

It makes zero sense to go, “hey bad guys, we’re going to be putting a lock on the door you’ve been using but we’re going to delay doing it so you can find an alternative way to continue spying on us.”

Also, let’s not forget that it took a whistle blower to shed light on the fact that Apple was listening to customer’s Siri recordings without their direct consent. Apple’s privacy is lip service so at the end of the day, it shouldn’t be surprising they’d bend over to large ad agencies.
 
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Apple is doing what our government should have done years ago. Protect our privacy and interests so that we're not being sold so that the 1% can continue growing richer. It's really too bad giant corporations have their hands into the pockets of politicians, which is the reason the law doesn't protect citizens properly in the first place, but am glad Apple is stepping up to the plate to do their job.

While I'm frustrated they're delaying this change, the fact many companies are up in arms about this goes to show that when it is released, it will be very pro-consumer and change the landscape of companies like Facebook. We had to wait years for this change to come about, as well as a few months from when iOS 14 was announced until when it launches this fall. While it's not great that it was delayed, at least the functionality is still coming. No other tech company or government entity is doing anything nearly as helpful as this.
 
You clearly didn’t read the entire article. The proposed delay would be to give developers like Facebook more time to implement work arounds to ad tracking.

It makes zero sense to go, “hey bad guys, we’re going to be putting a lock on the door you’ve been using but we’re going to delay doing it so you can find an alternative way to continue spying on us.”

Also, let’s not forget that it took a whistle blower to shed light on the fact that Apple was listening to customer’s Siri recordings without their direct consent. Apple’s privacy is lip service so at the end of the day, it shouldn’t be surprising they’d bend over to large ad agencies.

I don't think that's at all the intent, nor what the article says.
 
Facebook and other advertisers expect that customers will not want to share their IDFA's for ad targeting purposes and will therefore decline consent for the ad blocking popups that Apple has implemented in ‌iOS 14‌.

In other words, most customers had no knowledge of IDFAs and how they are being used. So advertisers on Facebook count on ignorance and deception to sell their products? 🤔
 
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Probably technical delay rather than decision reversal. It takes time to reverse engineer open source anti-tracking features and get them working properly.
 
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Hey Apple: I am a consumer not a product - these companies have had lots of time to change how they use ads. They could have chosen from the beginning of being a developer not to have creepy tracking ads.
#iamnottheproduct
 
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Disappointing - this is one of the biggest things i was looking forward to having.
You already have it. Just turn on "Limit Ad Tracking" in the privacy settings. The only effective difference from the planned iOS 14 feature is that you can't set it on a per-app basis, but it doesn't sound like you want to allow any apps to track you anyway.
 
Well, for years ads have been placed in tv shows, sporting events etc based on demographics of viewers - some obtained by surveys. Now it’s not perfect and can be annoying (every sports fan is apparently male and suffers from ED), but I would prefer that model to one that - without my permission - tracks me so as to give me a “targeted” ad experience.
I admit I’m not a developer or ad exec but it seems quite simple to my layman’s brain. Either you advertise using as much info you can get via non- invasive means, or you invade privacy in increasingly disturbing ways and spout BS that it’s to help the consumer. I’ll take excessive Cialis ads during NFL games to those perfectly “tailored to me” which originate from overly intrusive methods. At least pay me for the info like you would for a focus group or survey....lol
I sympathize with small developers but the underlying principle here is vital, as FB et al will not stop their quest for more and more data, and increased intrusive - and deceptive - means to get it.
I guess many only get worked up if it’s the government. But honestly, who runs the world nowadays? Watch politicians fawn over tech companies - with token hearings to show they are getting tough - and you get your answer. Money talks....
<End of righteously indignant rant 😆 >
 
This is the situation where Apple caves? In an instance where it doesn't benefit their actual customers at all?
I don't think they're caving on anything. It's perfectly reasonable to be like "hey, you have time to fix this. Here's your deadline."
 
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