When Apple has ever released such a product? Why do you think they would do it now?
The 3000$ price tag does not make any sense. There is no go-to-the-market strategy for a product that expensive, even with Apple's logo on it.
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Apple Delays Debut of AR/VR Headset Until June
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The 3000$ price tag does not make any sense. There is no go-to-the-market strategy for a product that expensive, even with Apple's logo on it.
Yes this is indeed a situation where software content needs to be developed that something like this can be used with. They previous acquired Akonia Holographics a few years ago.
And then next month the rumor mill will say it’s delayed until the fall. And then it will be delayed until 2024. Meanwhile no one can explain why it needs to exist other than Apple hasn’t had a major new product since the Apple Watch in 2014.
Yes if I actually had $3K to blow, I'd get a Macbook instead.
What is the point of pouring billions into R&D to create this thing then selling it for $3000 (three thousand dollars)???
VR companies are desperately trying to win over people for almost a decade now, and here’s Apple with “hey, kid, wanna buy these cool goggles for $3k”? Inconceivable to me.
VR companies are desperately trying to win over people for almost a decade now, and here’s Apple with “hey, kid, wanna buy these cool goggles for $3k”? Inconceivable to me.
They don’t nee a media event for new products that are basically just spec bumps. Though they could announce new stuff via video and not just a press release.
Never. But I agree with OP. You have to realize this is a different kind of launch for Apple and calls for a different approach. According to Cook's comments to the press, Apple sees the AR platform as being "bigger than the iPhone" and something that we won't imagine being without in X years. So this is the beginning of a long term strategy.
This is going to launch with a very impressive UX that fascinates the world, but not a lot of ecosystem content. It'll be a pricey product, like a Mac, that is going to need to offer a strong value proposition.
This first, "Reality Pro" product is going to attract developers and creators to build compelling ecosystem, so when Apple launches the rumored lower cost version of this device, there will be a lot of consumers who will want it.
Think of it like this: The first product being launched is the "MacBook Pro" of AR devices, and in a year or two, the "MacBook" of AR will launch.
I can already see the lawyer ads. Did you use Apple's headset? You may be entitled to compensation since Aluminium leaked into people's brains causing X Y Z......
You forgot about the "low stock" on release. So then they can turn around and say demand exceeded supply.
Apple could release a picture of it in April.
Good. Let’s focus on getting my 15” MBA out the door please!
Apple will not release a $3k headset. This product will either never see the light of day or the price will be far less than the rumors. I can remember when people thought the iPad would be more expensive.
Delay, delay, delay and delay some more. Coming from a *long time* customer, Apple has become a serious disappointment machine over the past several years. I can’t remember the last time I was actually “delighted” by a product announcement, price announcement, new software release or anything else Apple. Maybe Apple Watch? That was probably the last time. Under Tim Cook, Apple really has lost its shine. It is a sad realization to have to come to terms with after all of these years.
I think Apple has it ready to introduce, but they are waiting for the time that will have the most impact. WWDC probably makes the most sense, with many sessions about the device and software — and as others have pointed out, making a big enough splash to get developers on board.
This could be the case, as Apple does leak incorrect information to track down leakers.
OR it could be that the people like Gurman of Kuo (forget his name) are literally paid to read tea leaves and their employment is never at risk when they’re wrong and people just accept “delay”.
You can’t see me but I’m wearing my skeptical face.
Makes sense to announce it to developers first as mainstream users are going to need a lot of games, apps and content to justify spending $3k.
thousands will line up for sure - but Apple needs millions to line up to make a successful product. And that's just not going to happen at this price - and this dork factor (not many people are willing to make complete dorks out of themselves donning a headset for multiple hours a day).
Yes just like they announced the DTK (Mac mini w/A12X) to test out software compatibility before the AS Macs shipped. This would be just a another DTK involving AR/VR this time with some early version of a headset they have long been working on.
From my experience with the early mp3 players and the first iPad, I'm getting this thing on the second or third revision. Never an early adopter again
Hopefully, they don't delay it too long...or else they might end up like RCA and their CED (Capacitive Electronic Disc) - a technology that was well ahead of its time when conceived, but was so costly to develop and took so long to bring to market that it eventually killed the company. It didn't help that it was more expensive than its competitors.