Free iPad 2? Really? To who? Oh, so sorry to hear your family died, but here, have a free tech toy! C'mon, let's be real here.
Apple's a private corporation made up of thousands of employees, many of whom, I'm sure, are giving money to Red Cross or other relief organizations.
As a corporation, the reports have shown that they are certainly taking a hit by allowing people to bunker at Apple Stores, providing free connectivity services so people can contact their families, and buying food and water for people. They are also pledging to reimburse the cost of travel and hotel stays for employees and family members.
Not to mention the fact that they are absorbing all costs involved with collecting and distributing these donations. I bet Visa still takes their 3%.