Exactly.
I don't own an iPad, and the releasing of new iPads takes more resources away from Mac and iPhone than this series, but it doesn't make any sense for me to complain about it.
But then I realised long ago that people don't just leave Apple alone if they're not interested - they insist on complaining.
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Ha, yeah - I had one of those where I used to work. He was an embarrassment. But why do people think this is the case without Cue? Tim Cook didn't mind firing Scott Forstall because he upset Jony Ive.
If the entire executive team were complaining about Cue, and there are people to replace him (each SVP doesn't work solo) why wouldn't Tim do that?
Personally, I think Apple's vision for TV is so difficult to work out at this stage. I mean - they launched Apple Music to compete with Spotify, but seem to encourage Netflix as a competitor.
Scott got fired cause he actually had a vision and pushed for it . Sadly in his arrogance he lacked tac. In an organisation to innovate and thrive you need these people, it's why Jobs liked him. Cook got rid of Scott cause he wanted and stable and happy exec team. Cue is the master here, manages to be liked by all the key people , while others wonder how the heck he has that position. Excellent at office politics. Though so was Ives as getting rid of Forstall. Had Forstall stayed and Ives gone , apple would be in a better place . Ives without jobs is very limited in my opinion ..... golden boy is not so golden, Cook made a huge mistake . Apple needed someone in the exec team to push them and stir the pot. Right now they are so damn complacent ....people are still questioning if they still can innovate. New MacBook shows what a one trick pony Ives is....thinner thinner thinner ....people are not amazed anymore by this...
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I still don't get what they have to gain by this? A small amount of brand recognition from people that'll like this show? Everybody already knows Apple!
I don't see how this helps them build an ecosystem, secure TV deals, sell devices etc. At least Apple Music increases the value of the iPhone, if only by a little.
In my opinion , this is a result of the Beats deal. Apple already got them huge exposure and a global station, it's turned into a huge makerting machine for Beats boys and thier associates, amazing global reach. These same associates have friends who are now milking apple for TV shows etc.
Apple gets benefts here..... but mainly they are a cash cow with a huge purse to fund this .
Frankly apple has no clear vision, too much money and dabbling. Doing a Sony at the moment ..... which lead to sonys strength , its electronics going backwards as they chased music etc etc....