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Quite a clever stunt really. Gizmodo got an exclusive and plenty of traffic, Apple got vital feedback.

Apple has never done focus testing. It does not respond to what customers say they want. Feedback is not required.

This was a mistake. The door was left un-done. The horse bolted.
But now Apple have to ride it.

C.
 
Why didn't Apple just hit Locate My iPhone on MobileMe, go to the location and black bag everyone at the location?

JFC.... if some schmuck did it a year ago to get his stolen iPhone back you would think that the company that invented the damn service would have done that too. Lock the screen and send a message reading "Steve is coming to kill you"..... It's not that hard people!
 
I wouldn't be surprised if Apple planted that phone in the hopes of publicity and feedback on design. The design looks like a prototype form which allows easier deconstruction and reconstruction, but maybe it will be the final if it works for consumers.
 
This is free advertising for Apple; essentially Gizmodo paid to advertise the new iPhone.
 
This is definitely not a "controlled leak."

First, there are some self-evident truths that need to be taken into consideration:

1. There is a new iPhone OS coming out this summer and things such as multitasking has been confirmed. Since this has occurred rather recently, if Apple wanted to reveal other features related to hardware it could have.

2. The conventional wisdom is that Apple is going to be releasing a new iPhone in the coming months.

3. The conventional wisdom is also that a new iPhone is not going to have a dramatically new form factor. (mulit-touch glass display, camera, a few buttons, etc.) - this has nothing to do with the aesthetics.

Second, we need to consider what are the two main reasons for having controlled leaks:

1. Drive news cycles and hype related to Apple.
2. Foster good relations with select media outlets.
3. Manage expectations should rumors become outlandish.

The recent events only succeed in the 1st.

Third, it's uncharacteristically sloppy and it deprives Apple of the official unveiling.

An example of a controlled leak would be an article in the Wall Street Journal talking about the development of a mobile version of iChat software. The next week in reviewing some new Android phone, Mossberg alludes to expected battery life of a new iPhone. A few weeks later, something is mentioned in the New York Times about display resolutions.

A convoluted story involving a lost prototype at a bar in Redwood City by a software engineer that somehow ends up in the hands of Gizmodo via some 3rd party has way too many moving parts and way too many holes.
 
My! Preciousssssssssss!!!!!

Wheeeeeee......weeeeeeeeeeeeeeeee
 

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could this be a marketing PR stunt?

Just thinking conspiracy theories here. I just thought it could be a setup - the phone happend to be found by someone out drinking in the same bar as someone etc etc.. I'm sure the people involved are real - but perhaps it is a marketing/PR stunt to generate buzz virally.
 
I wouldn't be surprised if Apple planted that phone in the hopes of publicity and feedback on design. The design looks like a prototype form which allows easier deconstruction and reconstruction, but maybe it will be the final if it works for consumers.

Apple doesn't do that and for debating sake, let's say they did.

Well, I have a hard time believing they'd use Gizmodo before anyone else to accomplish this..
 
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If I've learned one thing from all this, it's that everyone here is a ****ing expert on everything ever.
 
Apple has never done focus testing. It does not respond to what customers say they want. Feedback is not required.

This was a mistake. The door was left un-done. The horse bolted.
But now Apple have to ride it.

C.

You dont know that though.... NO ONE here knows what really happend. We are all being fed information about events that may or may not have happend.

Personaly MY OPINION (not saying what is and what isnt) is that this was delibrate. When carrying my phone or ipod im constantly checking my pocket to see if its still there.... and yes even when out drinking.

This guy had a "prototype" regardless of him drinking I would be freaking out and would constantly check for it in my pocket.

And besides this... the damn thing was lost over a month ago.. its took Apple this long to recover it? really? If gizmodo are able to get the damn device as easily as they did im sure Apple could have recovered it quicker.
 
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If I've learned one thing from all this it's that everyone here is a ****ing expert on everything ever.

yeah I know what you mean. Fecking annoying isnt it
 
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If I've learned one thing from all this it's that everyone here is a ****ing expert on everything ever.

I never claimed to be an expert in anything.

I live in Hampshire, too.
 
Apple has never done focus testing. It does not respond to what customers say they want. Feedback is not required.

This was a mistake. The door was left un-done. The horse bolted.
But now Apple have to ride it.

C.

Eh, you're wrong there. It's done behind closed doors.
 
Wake up guys ! There's no way in hell this is a controlled leak.
You can't screw a guy's career just to leak some info.
And if it's the case, I hope Apple, Gizmodo and Al. gets sued because, ethically, it would be a disaster.
 
Gizmodo rules.
I am so glad they got the phone early and dissected it (didn't it remind people of movies when a space alien hits earth and is dissected by scientists)

It is not stolen property. A guy who works at apple brought the phone out with him and lost it. Nobody stole anything. Gizmodo hasn't done anything that is illegal.

Apple is seething, trust me. They will sue. They will not get anywhere with a suit, and they won't sue until after the release of the iPhone HD, so as to stop fanning the flames on this story. They will end up settling out of court for some minuscule amount like $5000 which Gizmodo will happily agree to since legal bills will cost thousands a day. Then people will get the message that Gizmodo paid Apple an unknown amount, implying an Apple victory.That is the way Apple operates. Gizmodo will have to shell out big $$ for attorneys and while Gizmodo will not lose, others sites out there will get the message that Apple will tie them up in court if they similarly post spy shots/etc on Apple products.

So damage control. What is Apple to do?
1) Keynote cannot occur as planned. Everything (except the name) is known about the device. And even the name (iPhone HD) is kind of known.
2) Steve Jobs won't be doing the iPhone keynote. Talk about embarrassment. He may prop up Scott Forrestal to announce it.
3) OR maybe Apple will announce iPhone early- like real early- like in a few weeks. Maybe no formal announcement at all. Just an updated webpage like when Apple updates Macbooks. Why do they need a keynote for every iphone intro?
4) Could apple shelve iPhone 4HD? Doubt it- too far along. Too many people finishing contracts would leave AT&T without a new iPhone.

Great job Gizmodo, but Steve Jobs holds a grudge and Apple will hate you in perpetuity. But it is their own fault.

According to Gizmodo no one stole anything. However, Apple thinks someone stole something.
 
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If I've learned one thing from all this, it's that everyone here is a ****ing expert on everything ever.

And everyone loves a conspiracy theory.
 
As I understand it, the Californian laws apply.
Gizmodo would be dumb to have gone public, without first checking they were on solid ground.

The interesting thing is the delay. Why did they wait so long?
Either they did it to check facts, get their lawyers to make sure it was safe.

or

They delayed the release at Apple's request.

C.

Which is why this whole thing smells like a stunt.

As for Giz getting atty approval, their lawyers would be setting themselves up for disbarment and prosecution if they advised Gizmodo to do anything other than get the phone back to Apple w/o the testing and review. I doubt they would have given Gizmodo the go-ahead to buy it and probably would have advised Giz to leave the phone with them and they would take care of returning it to Apple.

A convoluted story involving a lost prototype at a bar in Redwood City by a software engineer that somehow ends up in the hands of Gizmodo via some 3rd party has way too many moving parts and way too many holes.

Which is why it makes the perfect stunt -- too dumb to believe it's an Apple stunt. But c'mon, you have an Apple prototype anything and you are that careless with it. No way. The only way I'll believe this isn't a ruse is if heads roll. And by heads rolling I mean all the way down Filbert St. in SF.
 
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kernkraft said:
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If I've learned one thing from all this it's that everyone here is a ****ing expert on everything ever.

I never claimed to be an expert in anything.

I live in Hampshire, too.

Well hello fellow Hampshire hog :D
 
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