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Apple Demos Final Cut Pro X at NAB 2011

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Looks like Apple made it easier to use and the so-called "Pros" feel threatened by that because it takes less specialized knowledge to do impressive work. We might not be there yet, but in time even grandma can edit. You get the point.

Part of the reason established IT folk feel so threatened by Apple.
 
Nuvi said:
Unfortunately, its already the case. When the DTP kicked in Apple was all pro and nothing else. Apple was for media creators and scientists. Now its the opposite.
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That is a bit of a retelling of history.

When DTP kicked in in the late 80s, early 90s's, Jobs was already out of Apple and Apple started it's slow, painful downslide. The publishing and scientific markets were the only ones Apple had, not because that was Apple's stated mission, but because it was its lifeline, and mostly because Pagemaker, then Photoshop & Quark, on the Mac was superior to the Windows version. (Quark was Mac only for a couple years)

Apple badly botched the consumer market in the '90s by making 1001 Performa desktops confusing just about everyone, plus Macs were 2x more expensive than PCs with 1/2 of the popular s/w titles. Apple wanted this market, it just didn't know how to capture it and make a profit.

Every long time Apple follower knows that Jobs original mission for Apple, and especially the Mac, was to produce a computer for "the rest of us." Jobs has always been about making computing simpler and more refined. He did not set out to serve the pro community.

Lets dismiss these myths, and brush off the snobbery, contending that Apple was originally built to cater to the pro community and it sold out. That has never been its mission. It makes products that pros like, but it is a consumer electronics company, just like Sony or Panasonic, or Canon or Nikon, etc., etc.
 
portishead said:
Yeah, I don't know about one click CC either. Color me skeptical. Although a lot of color adjustments are just minor, so theoretically, it could do a decent job.

Anyone doing complicated color work is going to need a dedicated app anyway. I don't think it's realistic to assume FCPX will ever be able to do this.
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I really don't think Apple is doing away with Motion or Color. FCP has had Motion funtionality built in for some time, now it will have Color functionality built in. There is still a need for the stand alone apps for the less simple things.
 
I'm a full time editor of 12 years. I use FCP 5 days a week. Is it too much to ask for something as simple as being able to sort by date? IMO, that would put the "pro" in FCP.
 
*LTD* said:
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Looks like Apple made it easier to use and the so-called "Pros" feel threatened by that because it takes less specialized knowledge to do impressive work. We might not be there yet, but in time even grandma can edit. You get the point.

Part of the reason established IT folk feel so threatened by Apple.
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You're incorrect... well... at least I think you are.

I have yet to meet a professional in this field that resists products getting easier to use. But what professionals hate are changes so drastic that 1) there's a learning curve, thus slowing them down, preventing them to make a living and 2) removing features that significantly change the workflow that allow them to work quickly and creatively.

Number 2 is my biggest worry. A complete rewrite is great. 64 bit is great. Grand Central is great. Multi-Core is great. What isn't great is the potential loss of features. Even the littlest feature, that most people would find mundane, could be very important to editors who've become used to that feature being in their workflow.

I work in broadcast/cable news where editors have to turn packages around quickly. You remove features that prevent them to work quickly because it altered their workflow... well now you're in trouble.

I can buy the excuse "Well they'll add it in version 2" if we're talking about consumer programs like iMovie. iMovie is not "mission critical."

But that feature that existed in the old-world FCP versions MUST be in X from day one, IMO, or else Apple will face a steep uphill battle to win FCP editors back.
 
Tobsterius said:
What isn't great is the potential loss of features. Even the littlest feature, that most people would find mundane, could be very important to editors who've become used to that feature being in their workflow
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Is this thread for real? People are all making up wild claims that features may or may not and missing, based on nothing more than Apple announcing an all new release, and then going ape about it?!

Steve Jobs may or may not stop wearing underwear, Ooooooh ahhhhhhh let's cry about that pie in the sky crock of...

I'm sure the sky isn't falling... From what I've read so far FCP X is THE rewrite Snow Leopard was made for, Apple have done precisely what FCP so badly needed. I for one look forward to reading all about it when people have actually used the thing.
 
SimD said:
Ugh... you guys speak as if you are all full-time film editors...

The new features are amazing! The hall that they presented at, well they were pretty much all "pros" in the industry. They were all pretty much PSYCHED about these features..

For what it's worth, I'm a film production major...
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Bet you that guy doesn't even know what he is talking about.

He just likes to rattle the (APPLE) cage:)

He is addicted to MR and Apple and has a hard time to approve of anything Apple does.

Funny though he uses their products!
 
This thread reads like a bunch of wanna-be's crying for attention. All this talk that real professionals will be disappointed. First off, if this is a conference for production professionals, and you weren't there, kinda already makes you sound like an also-ran. Not to say that every quality professional would be at one event, but if you are truly a professional, you'd know that pointless pontification about a product you've never seen and are judging based on a series of quotes from a one hour presentation isnt very respectable.

There's no way even a large fraction of the total features were presented in an hour, and if the app was built from the ground up and took three tears to be released, it stands to reason that many assumptions your making based on old software could be markedly wrong.
 
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The whole "iMovie Pro" thing is so unimaginative and boring. My guess is the whiners are the ones who don't actually use FCP for anything other than YouTube noise anyway. In the real world, though, editors and filmmakers are very excited. FCP has been a stagnant bug-fest for too long.
 
I don't want to claim this or that about myself nor do I want to say that I know this person in LA or whatever.

I get a paycheck for what I do and I love my job.

Now, personally, I am excited about the update, but very concerned about the apps shortcuts and the minor details that makes an NLE a professional level app.

We can calm down about the whiners/drama-queens, and we can calm down about the consumers flaming the pros.

The PROS are concerned not because of anything other than their bread and butter app heading in a direction no one may have asked for. Many of us get paid to get a job done in X amount of time. To save time we remap keys, use shortcuts and 3rd party surfaces and other hardware to speed the edit.

We like change but we like change to be in-tune with what an app needed to give us the competitive edge. We aren't worried about young folks talking a good game but not knowing the difference between CTRL-V and CTRL-M in FCP.

I will save my major comments until I see the shortcut layout, the amount of customization, and hear from the working industry . . . you know the ones too busy getting it done to attend the event. Not the ones that got paid go.

With that said, the CONSUMERS are happy I see because they literally do see this update as candy. Another app they can buy to cut their home movies. The college students see an app they can afford (even though FCE was perfect).

Can we turn off the water works and whiny pro/consumer bashing and get back on topic?
 
Full of Win said:
So this is basically a jazzed up Final Cut Express and the pros have been shown the door. Why am I not shocked about this. :mad:

Someday I'll tell my kids that Apple was the company for pros to which they will laugh in disbelief; kind of how I do now when old people tell me that American cars were once high quality.
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don't have kids... ever ...
 
Digital Skunk said:
I will save my major comments until I see the shortcut layout, the amount of customization, and hear from the working industry . . . you know the ones too busy getting it done to attend the event. Not the ones that got paid go.
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The shortcuts hasnt changed and it is possible to remap shortcuts so no need to worry.
 
$199 would be OK for a high quality consumer editing package. But $299 is still a bit steep, unless you are a Pro. But if you are a Pro, you are probably turned off by some of the product's dumbing down. So I am not sure who Apple is trying to appeal to here.
 
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Not every video professional has the desire or the ability to take off of work and attend NAB. Their opinions and concerns on new products demo'd that they use every day or might purchase for their business at the show are just as valid as people who decided to attend.

NAB isn't a pilgrimage. You aren't required to drop everything and attend.
 
People don't even realize the amount of work necessary to bring a project like this to term.

I really hope all this goodness is going to trickle down the rest of Apple's software offering, from OS components to the rest of the Pro apps, through iApps (the iWork suite is in dire need of a refresh, Numbers has tons of bugs and slows to a crawl with complex projects).
 
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The concerns expressed here have been echoed by many who have attended the Supermeet.

FCP needed an overhaul and it got it. No complaints there.
 
It looks promising in my book, but I´m a DP/cameraman that sometime edits (for broadcast), not a "proper" editor.
I have used FCS enough to know of many of it´s short comings though.

For anyone interested have a look at what Larry Jordan says in his blog from after the event. It´s a very interesting read from someone I know it´s a pro at least.

Leathal has good points (as always) though, but I don´t think they bothered with all the "trivia".
For one, I would almost bet my life that you can still do multiclip editing

http://www.larryjordan.biz/app_bin/wordpress/
 
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Digital Skunk said:
I don't want to claim this or that about myself nor do I want to say that I know this person in LA or whatever.

I get a paycheck for what I do and I love my job.

Now, personally, I am excited about the update, but very concerned about the apps shortcuts and the minor details that makes an NLE a professional level app.

We can calm down about the whiners/drama-queens, and we can calm down about the consumers flaming the pros.

The PROS are concerned not because of anything other than their bread and butter app heading in a direction no one may have asked for. Many of us get paid to get a job done in X amount of time. To save time we remap keys, use shortcuts and 3rd party surfaces and other hardware to speed the edit.

We like change but we like change to be in-tune with what an app needed to give us the competitive edge. We aren't worried about young folks talking a good game but not knowing the difference between CTRL-V and CTRL-M in FCP.

I will save my major comments until I see the shortcut layout, the amount of customization, and hear from the working industry . . . you know the ones too busy getting it done to attend the event. Not the ones that got paid go.

With that said, the CONSUMERS are happy I see because they literally do see this update as candy. Another app they can buy to cut their home movies. The college students see an app they can afford (even though FCE was perfect).

Can we turn off the water works and whiny pro/consumer bashing and get back on topic?
Click to expand...

You're 100% correct.

Folks who are criticizing people who are expressing their concern about the new version, please read this post.
 
I can't believe how many of you are writing off this app already after it's debut announcement which only covered new features and a new UI design. We essentially know NOTHING yet beyond it's new tricks, none of us have actually sat down and experienced a workflow with it. I haven't seen a single thing to suggest that features have been removed entirely or that the rest fo studio is now dead. At the absolute least Apple would put the rest of FCS2 onto the app store individually in their current form and from the attitudes I've seen in here most of you would love that they didn't update them in the least.

I too am suspicious about this release but I'm also optimistic. I don't assume that just because they didn't mention this or that that it must now be dead. We got our 64bit FCP that we've been dying for, we get background rendering and a wider range of native codecs (though we don't know which ones yet), and that all sounds like good news to me so far. I don't know what to expect from the rest of Studio as it'd be hard to imagine them revamping the entire suite unless they are truly being consumed by FCPX. If FCPX is able to switch between "Color" mode and "Motion" mode then so long as those modes remain full featured with a consistent UI across the board (something that has plagued the suite for a long time) then I can only see that as an upgrade. We'll find out more soon enough I'm sure.

If this truly does turn into what everyone is afraid of then oh well, I'm confident in my abilities to be able to adapt to an Avid or Adobe workflow. This isn't going to hold me back or ruin my parade.
 
SimD said:
Ugh... you guys speak as if you are all full-time film editors...

The new features are amazing! The hall that they presented at, well they were pretty much all "pros" in the industry. They were all pretty much PSYCHED about these features..

For what it's worth, I'm a film production major...
Click to expand...

How cute.

The "Film Production Major" from Canada is going to tell everyone how it is!

:rolleyes:
 
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