Are you serious! Personally I think he should be running Apple.
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Apple Design Chief Jony Ive Talks Secrecy, His Future, and More at WIRED Anniversary Event
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Are you serious! Personally I think he should be running Apple.
Would be the best, IVE just works on advertising videos and stuff as iPhone, Air Pods.
Tim Cook should cut him access to Mac development department completely – we got this bad Mc Pro, too thin Mac Book Pro with this fatal keyboard and without enough sockets for our equipment, we've already bought, and so on...
Tim Cook should cut him access to Mac development department completely – we got this bad Mc Pro, too thin Mac Book Pro with this fatal keyboard and without enough sockets for our equipment, we've already bought, and so on...
Thanks for helping my brain to release some dopamine.
That looks so beautiful!
You say that as if this was such a vast improvement....
I feel ill just looking at it. Looks like a cheap Chinese knock off from a dollar store compared to the one that you find hideous. Different tastes though, eh?
Not like it was fair comparing software from 5+ years ago anyway and then saying: “haha look at this! Looks so dated now!”, but even then the icons are still iconic and still look good to me in 2018. Don’t think we’ll be saying the same for iOS 7+ icons in 5 years time. Heck, I thought they were hideous the minute I saw them.
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Haha! Purrfect. Slightly OT, but loving all your Puss & Boots avatars lately.
Regarding Ive, the man has designed some beautiful products that I was happy to own, but his OCD with thin is a detriment to certain Apple gear (keyboards, phone batteries etc.). The UI could use a rethink too. I didn't listen to what they did post because, like Cook, Ive's doublespeak just brings out my Marvina the Martian.
Of course. Imagine if you were a designer, and you were given near absolute power in design in one of the richest company in the world. That was what Jobs gave to Ive.
I seriously doubt he works his butt off.
And sure as hell he hasn't "earned" it. He single-handedly ruined the MacBook Pro. Before Ive, the MBP was a functional yet good-looking and high-quality computer. I still have and operate a 2010 and 2013 15" MBP and they still work great. I can upgrade memory and storage. They have the right number of ports.
The current generation MBP has an unreliable keyboard. Not only that, you can't just replace the keyboard. You can't replace the SSD. You can't replace the RAM.
The Dell XPS 15 is a better laptop than the MacBook Pro 15". And it's $900 cheaper.
If my 2013 MBP breaks, I don't know what I will do. But for sure I will not buy the current MBP.
As far as I am concerned, the only thing he earned is a place in hell.
So get a Dell...doesn’t mean you’re right about Ive or the MBP.
You don’t get to his level and prestige by not working hard.
A bit busy, but the elements were beautiful in iOS 6 and earlier. iOS 7 ruined everything for a fad that needs to effing die.
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And much better readability (not just talking text here).
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And iOS.
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You need to learn about the good old boy system...
The overall look of iOS looks good now (iOS 7 - current), just some of the icons still look crap. iPhone OS - iOS 6 looks seriously out of date now.
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I wonder who he is training up to eventually take his place? He's getting older and won't live forever. I wonder how they train youger staff.
Tend to agree with you, when both computers are used as door stops. When they both run Windows, MBP probably has the edge. When MBP runs OS X, no question the MBP is the better option. Over a period of 5yrs that you could run the MBP, just OS X and its updates (with any expenses related to an added top-case exchange or two as well) is no doubt easily worth the 900 bucks, not to mention the 9 years that dealing with Windows is going to take off your life.
Image via Shara Tibken
How ironic is it that the backscreen has the typical unreadable low-contrast font/background treatment that Jony poisoned the world with starting with iOS7?
Some freshened touches to that would have looked great in 2018, as opposed to the wholesale bleaching away that was performed in 2013, the biggest disasters of which have been slowly but rightfully restored since then...
Trivialities such as the grossly reduced intuitiveness, ease of quick readability, and feeling of "it just works" starting with iOS7?
Sure, some freshening is always good, but lets see a comparison of the calendar, iTunes/Music, and voicemail apps then vs. now. The current iOS12 calendar & voicemail apps carried from iOS7 is far inferior still vs. what was "right from the getgo" at iOS6, and the current Music app is still more about prettiness than raw functionality. Have no idea how the iOS12 podcast app is, since the iOS11 version drove me away to 3rd party apps with no desire to return.
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I’d imagine that when Apple release their glasses and car, that many of the old guard will retire, as those products should set them up for the next decade or so & start a new era - so it would be a good time to hand over some of the reins to new people.
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With his penchant to give "more" each year by taking away some combination of thickness reduction (or, thinness enhancement) and removal of at least one button, port, jack, function key, or other helpful interaction device, then I think it's safe to say he's on a good path to turn the iPhone & MacBook into iNothings, and...voila! Instant legacy and opportunity to off-ramp in a cloud of smoke! (white cloud, of course)
Agreed. I remember getting my iPhone 3GS and loving the look of it. It helped make the iPhone feel like an amazing gadget - like a Swiss Army knife.
However when I updated my 4s with iOS 8 it was with a sense of relief - the skeumorphic look just felt dated by then.
Mind you, I think the iOS 7 era that we now live in feels dated too.
Whereas iOS 7 was meant to de-emphasise the chrome - and it did on the 3.5-4.7 duller smaller screens that it was intended for - with bigger and brighter screens, there’s vast fields of gleaming white on show and searingly bright saturated icons.
I hope that next year brings a more subdued iOS design that recedes into the background and truly lets content take centre stage.
Then we may just get a good midpoint between the iOS 6 & 7 eras.
What does "recede into the background" even mean and what was broken before? I've always wondered. Nobody’s ever objectively answered. I've found only hassle with all this "receding into the background" nonsense as an excuse to force upon users a certain minimalistic preference because, guess what, the tools that help you get to the content are awfully useful and it’s kinda helpful when they are clear and easily available. I hate the disappearing Safari controls in iOS. I hate the grey on grey on grey less-obvious low-contrast treatment of certain navigation tools, I hate the often unintuitive controls that require pressing small text words instead of a button, where your fingertip covers the word completely, sometimes leaving you unsure if the command "took" or if even what you pressed was a command since it provided no other clue.
What's fascinating to me is why a grand wholesale redo makes sense other than maybe for Marketing's needing "something new" and less discerning customers needing and valuing something "new & shiny" more than "keep improving a good thing."
Why aren't gradual refinements & improvements more highly valued, leaving the "we really messed up, but now try THIS" to Microsoft/Windows? We as humans gradually improve ourselves, occasional unique exceptions acknowledged but which are not without controversy and risk usually (Bruce Jenner...).
There are only so many (maybe just one?) proven, best-in-class UIx techniques for a given input/interaction method, based on natural human tendencies and years of time-tested development; how a radically reworked UIx is considered a good idea is just fascinating to me, considering some of the truly hairbrain-dumb unnecessarily-reinvented UIx aspects from iOS7 are finally being reworked backed to goodness with each major iOS release, only now at risk of being thrown out with the bathwater based on Jony's eventual new musings.
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What does “out of date” even mean to you?
Change because technology allows us to do BETTER is often a kind of change that results in older things looking “dated”. When graphics only supported a limited number of colors, in a limited palette, at low resolution, things had a look that was determined BY the limitations. Being able to change THAT look, taking advantage of today’s technology, is a good thing.
Change for the sake of change is not a good thing.
Right now, Apple have chosen to design user interfaces that look like they’re being printed on paper in the 1960s: while it’s relatively sharp, it lacks full control over color and contrast, and falls mindlessly in line with a design fad.
For the 60s, it would be the psychedelic design fad. For today’s computer interface design, it’s the flat fad.
The flat fad goes against decades of acknowledged research and expertise in how to do good design, and why good design is good design (some of that research was done by Apple, at considerable cost, and is totally ignored by today’s Apple).
Having the technology to do photo realism doesn’t mean everything should be a photo. Well-designed simplified graphics often perform better on cognition/recognition than lesser quality photographic compositions. Apple’s current design motif doesn’t use either. It looks like bad clipart from 1995.
It DOES mean that such realistic potential should be exercised where useful, to provide visual cues that inform people as to the working of an interface without requiring them to guess at what random pieces of text and [typo word excised] overly simplified standalone lines/shapes mean as controls [and] if they even are controls or just static objects.
Now that we have the technology to give us the best of all choices (photorealism, SHARP line-based simplified graphics, and full control over the color palette), this technology is being squandered by all but a few designers, because everyone is taking Apple’s lead with the overly simplified, minimalistic, vague, low contrast, and generally poor readability (cognitive readability) of 1990s clip art.
Drop shadows, borders, photorealism, and skeuomorphism aren’t cheesy and dated fads. They’re practical visual cues that inform users about how an interface works, when done right. Apple was doing it almost perfectly until 2013. Eliminating these design facets entirely, when we finally have the tech and design knowhow to do them expertly, is foolish. It’s throwing the baby out with the bath water.
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What an excellent post. I hadn’t read yours before writing my previous post and we went in a similar direction. Cheers!
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Hi, I guess I didn’t mean literally receding into the background ie animations.
More getting rid of the searing white fields of UI in modern iOS & the saturated bright colours for something more muted and sophisticated.
Those are the main culprits but agree with you in that I think the entire UI needs looking at again
