I have to wonder who at Apple is doing the sign-off on the overall design language now, as it seems like a mess when viewed as a whole?
The iPad Pro‘s, Airs and now Mini, and iPhones 12 and 13 are home runs as far as I’m concerned design-wise. The M1 iMac has a similar form factor (hard edged modern look), but then uses questionable color choices, especially the white bezel.
The Watch is clearly a remnant of the past rounded edge design (which was born out of the rounded edge iPhones of the day), which I can’t imagine will last much longer and should have been updated this year, imho.
The new MacBook Pro designs clearly aren’t an evolution from the previous form factor, and instead look more like something from the 2000’s, so they have almost no familial similarities to any other current Apple product, which seems really strange to me. Looking at my 2013 rMBP 15”, it has the same hard edged, flat sides look as my M1 iPad Pro, and in fact they’re almost the exact same thickness (bottom case edge compared to the edge of the iPad Pro), so I suppose you could argue that the current iPad Pro / Air / Mini form factor is an evolution of the design language from the 2010’s.
I look at the renders of what the potential new MacBook Air might look like, with it’s thinner profile and square edge design and think that is exactly what I would want to see in a modern, updated, MacBook Air…except I’m doubtful that they’d go this direction, especially now that the high end workhorse MBP’s have taken on a decidedly retro look.
It wouldn’t make sense for them to have these separate design languages going, with what I consider a more modern, hard-edged, design getting used for a consumer focused product and the new rounded case design being used for high-end professional use. It would make more sense if they updated the MBA to have a more rounded design that follows the form of the the new MBP’s.
It’s certainly possible that having a number of different design languages was part of their plan, regardless of whether Jony Ive was there or not, but I doubt that is the case. If I had to guess, what we’re seeing is that there isn’t a single current voice at Apple dictating design at 30,000 feet and instead they’re making products as they come up for re-design how ever they see fit, regardless of whether they have any similarity to their other products.