Apple Donating $1 Million to American Red Cross as Hurricane Florence Makes Landfall in North Carolina

[MacRumors]

Apple is donating $1 million to the American Red Cross to support Hurricane Florence relief efforts, as it routinely does for natural disasters, according to a tweet shared by Apple CEO Tim Cook today.

Apple often accepts Red Cross donations from customers through the App Store and iTunes Store, but it has yet to add banners to either storefront, or Apple.com. We'll update this article if that changes.

The Carolinas are in our hearts. To our employees there, first responders and everyone in Hurricane Florence's path, please stay safe. To help those affected, Apple is donating $1M to the Red Cross. - Tim Cook (@tim_cook) September 14, 2018

Hurricane Florence made landfall in North Carolina earlier today as a Category 1 storm, resulting in destructive winds, rain, and storm surges across the Carolinas and southeastern United States.

Apple most recently accepted Red Cross donations to support wildfire relief efforts in Northern California in August. Last year, Apple donated $5 million to Hand in Hand, in support of Hurricane Harvey and Hurricane Irma relief efforts.

Article Link: Apple Donating $1 Million to American Red Cross as Hurricane Florence Makes Landfall in North Carolina

 

[1050792]

Greedy Apple, why not $2 million? /s
Good to see them supporting this disaster.

 

[nviz22]

Florence is so massive and slow moving. Hope people stay safe. Nice of Apple to donate $ to those in need during this major calamity.

 

[OldSchoolMacGuy]

Here come the complaints we always see about how a trillion dollar company could do more. Before complaining, please let us know how much you contributed and how much your company contributed.

 

[yaxomoxay]

Here come the complaints we always see about how a trillion dollar company could do more. Before complaining, please let us know how much you contributed and how much your company contributed.

I am tempted to donate one million to earn my right to complain. I Need to find a million now...

All joking aside, good on Apple. Anything - even a dollar - is a big help in this situation.

 

[EvilEvil]

Hurricane victims will be lucky to see 95% of donations to the Red Cross.

 

[Rogifan]

Nice.

 

[santaliqueur]

Can't wait for everyone to take a dump on this $1 million donation because "they could afford more".

 

[Bollockser]

Cool, I think I'll donate 1/1,000,000th of my net worth as well.

 

[taptic]

Wow, that's almost enough to buy 3 entire iPhone Xs Max's!

 

[iapplelove]

Can't wait for everyone to take a dump on this $1 million donation because "they could afford more".

The fact that almost all the comments so far are similar to this one makes me believe there just might be some validity to this.

 

[sam67uk]

We can afford to donate today as we've just sold 5 million iPhones and Apple watches!

 

[Apache1]

Cool, I think I'll donate 1/1,000,000th of my net worth as well.

It might be the only rich company that cares about people, the environment and children at the same time. Most people that complain about others giving to charity don't give anything because they would understand giving isn't about the money as much as it is changing peoples hearts about giving.
Stop being a "Negative Nancy" and go helps someone.

 

[southerndoc]

That's like someone donating a penny. Why bother?

 

[GREEN4U]

They shouldnt have donated at all. They should spend that money on R&D to actually make computers great again.

 

[oldhifi]

Good deal

 

[bb9]

The fact that almost all the comments so far are similar to this one makes me believe there just might be some validity to this.

Yes the validity part of these messages (and yours) is “a lot of people thinks that their neighbors should give more while they sit on their collective a$$ and cry why so little!“.

 

[corebeliefs]

$1 million worth of PR for Apple.

 

[shareef777]

Here come the complaints we always see about how a trillion dollar company could do more. Before complaining, please let us know how much you contributed and how much your company contributed.

I'm pretty sure most people donate more then .0004% of their savings.

 

[iapplelove]

Yes the validity part of these messages (and yours) is “a lot of people thinks that their neighbors should give more while they sit on their collective a$$ and cry why so little!“.

Again, you’re assuming you know me. Common mistake on the internet.

 

[JodyBevan]

The Red Cross, fundraising expenses alone have been as high as 26 cents of every donated dollar, nearly three times the nine cents in overhead claimed by McGovern. In the past five years, fundraising expenses have averaged 17 cents per donated dollar. The president and CEO of the American Red Cross is Gail McGovern, and her base salary has remained $500,000.

 

[iapplelove]

I'm pretty sure most people donate more then .0004% of their savings.

I know I do. Comes right out of my paycheck set up through my employer. So technically yes I give more than Apple does.

 

[guzhogi]

Here come the complaints we always see about how a trillion dollar company could do more. Before complaining, please let us know how much you contributed and how much your company contributed.

Doesn't Red Cross have a reputation for actually using a fairly small percentage of donation for its actual relief efforts, while most of it goes to administrative costs? If so, that would be my only complaint.

 

[shareef777]

I know I do. Comes right out of my paycheck set up through my employer. So technically yes I give more than Apple does.

That was my point. Odds are this $1mil came from their marketing department. It's a $1mil ad more then it is about helping people. But the apple "faithful" won't ever see that. Don't get me wrong, they're under no obligation no donate a cent, I still buy their products regardless as they're the best ones on the market, but at the end of the day an ad is an ad, no matter which company pays for it or how they want to spin it.

If it's truly about the people, then why mention it at all?

 

[corebeliefs]

I'm pretty sure most people donate more then .0004% of their savings.

Some people donate 10% every year. And with zero PR coverage.