Apple Donating $1 Million to American Red Cross as Hurricane Florence Makes Landfall in North Carolina

[corebeliefs]

Thank you for your charitable donations. Recognizing that is far more important IMHO than comparing if you donated more than Apple on a technicality.

The question of whether we donated more than Apple was raised by someone on this forum. No one who gives charitably likes to mention that they do so, which is what makes Apple donating a small amount and crowing about it so unseemly.

 

[Rogifan]

The Red Cross, fundraising expenses alone have been as high as 26 cents of every donated dollar, nearly three times the nine cents in overhead claimed by McGovern. In the past five years, fundraising expenses have averaged 17 cents per donated dollar. The president and CEO of the American Red Cross is Gail McGovern, and her base salary has remained $500,000.

Apple - lower your prices, and let us decide who we will donate to. Apple is acting like a socialist government. Well, at least after buying Apple products since 1982, I can decide to switch.

Huh? WTH does this even mean?

 

[AngerDanger]

Here's to hoping no MacRumors readers ever need to accept charity…

 

[Rogifan]

The question of whether we donated more than Apple was raised by someone on this forum. No one who gives charitably likes to mention that they do so, which is what makes Apple donating a small amount and crowing about it so unseemly.

Since when is $1 million dollars a small amount??? Good god the Apple Derangement Syndrome around here...

 

[guzhogi]

The thing, too, is Florence is a one time thing. How often, and how much has Apple donated to other funds as well? Several of you have said you donated more than Apple. Is that just for Florence, or in general? If you really want to compare, compare apples to apples, not apples to oranges (no pun intended).

 

[Rogifan]

Y'all know they just write off the donation as a tax deduction.

Which is what everyone else can do too.

 

[gertruded]

1Mil doesn't even pay the salaries of the Red Dross execs. Are they still charging the soldiers coming off the front lines for their donuts?

 

[Rogifan]

So depressing reading these comments...Apple donates money to help a worthy cause and makes it a public announcement so that other companies will possibly jump in or to inspire individuals to also make donations and they get ridiculed by people? Sure it's also a PR move but even if they gave $1 it's still more than most of you will ever give. Just amazing that a $1 million donation becomes fodder for hate

Apple Derangement Syndrome is strong on this site.

 

[Rojaaemon]

Just a reminder, Apple and its assets belong to its shareholders. And everyone from Tim on down works for them.

 

[Baymowe335]

Cool, I think I'll donate 1/1,000,000th of my net worth as well.

Apple is owned by the shareholders. We don't want significant portions of Apple's cash donated to anything. This is business. It's a nice gesture, but they don't have to do anything.

Stop being so cynical. $1 million is $1 million and they do a lot more donating than just this.

 

[corebeliefs]

Since when is $1 million dollars a small amount??? Good god the Apple Derangement Syndrome around here...

Love Apple all you want, I'm not here to tarnish your love of Apple. But in 2018, $1 million dollars is nothing in the scope of disaster relief, let alone to a multinational company. Apple doesn't need to banner this size of a donation with a message from its CEO, if it only wants to spend $1 million. If I'm smart enough to be able to afford to buy a $1,000 iPhone, I'm smart enough to know when Apples is using $1 million for a PR buy.

 

[Attirex]

This is....an outrage?

 

[gwaizai]

Y'all know they just write off the donation as a tax deduction.

which means WE pay for it.
Oh the filthy rich... how you gotta love 'em...

 

[bladerunner2000]

Can't wait for everyone to take a dump on this $1 million donation because "they could afford more".

They're worth a trillion dollars. 1 million dollars is chump change for them.

 

[masterhiggins]

Here come the complaints we always see about how a trillion dollar company could do more. Before complaining, please let us know how much you contributed and how much your company contributed.

That’s the equivalent of you giving $10.

 

[Rogifan]

Love Apple all you want, I'm not here to tarnish your love of Apple. But in 2018, $1 million dollars is nothing in the scope of disaster relief, let alone to a multinational company. Apple doesn't need to banner this size of a donation with a message from its CEO, if it only wants to spend $1 million. If I'm smart enough to be able to afford to buy a $1,000 iPhone, I'm smart enough to know when Apples is using $1 million for a PR buy.

This isn’t about loving Apple. People don’t have to be cynical about everything.
[doublepost=1536939943][/doublepost]

That’s the equivalent of you giving $10.

Apple is one company. “You“ will probably be millions of people.

 

[nvmls]

Why donate a million when iphones are water-proof? If by any chance they fail, the apple watch would save you anyways.

 

[Rogifan]

They're worth a trillion dollars. 1 million dollars is chump change for them.

It’s still a million dollars. And no Apple doesn’t have a trillion dollars in cash lying around.

 

[stevie grant]

Apple is a master of public relations.

After the Red Cross takes their 85% cut for overhead, marketing, and executive bonuses, there won't be much left for the victims, but Apple gets to "feel good" and show everyone how altruistic they are.

This is so wrong, as previous posts have mentioned (with citations).

What is wrong with you that you feel the need to spread disinformation? Is this one of President Cheeto's new talking points?

 

[party like it's 1984]

Would they have donated anything at all if Steve Jobs was still running the Apple show?

 

[macfacts]

Here come the complaints we always see about how a trillion dollar company could do more. Before complaining, please let us know how much you contributed and how much your company contributed.

Most people who donate, do so without tweeting it to the whole world.

 

[applesith]

That's like someone donating a penny. Why bother?

Because a million is not a lot to Apple, you think it’s not a lot to the relief effort? How many dollars are you donating?

 

[OldSchoolMacGuy]

Most people who donate, do so without tweeting it to the whole world.

Often when large companies publicize it, it inspires others to do so also. There's a benefit in announcing it and catalyzing others to do the same.

But go ahead and condemn them for doing good. How many millions did you donate?
[doublepost=1536941099][/doublepost]

That’s the equivalent of you giving $10.

So? That's still more than you likely gave.

Would you rather they don't bother donating?

 

[timborama]

It might be the only rich company that cares about people, the environment and children at the same time. Most people that complain about others giving to charity don't give anything because they would understand giving isn't about the money as much as it is changing peoples hearts about giving.
Stop being a "Negative Nancy" and go helps someone.

Or one of the few that feel the need to publicly boast about it.

Hurricane victims will be lucky to see 95% of donations to the Red Cross.

Nope. Red Cross is a business, and has an operating expense of around 9%. They're not running a charity afterall.

 

[OldSchoolMacGuy]

Doesn't Red Cross have a reputation for actually using a fairly small percentage of donation for its actual relief efforts, while most of it goes to administrative costs? If so, that would be my only complaint.

Some reports have claimed that. The problem is that few companies are setup to handle large donations like they are. There may be smaller groups that could possibly put the money to better use but when they get large donations they're overwhelmed and don't have the ability to manage operations at that level. It'd be like going to your local accountant, giving him a billion dollars and expecting him to be able to manage it correctly. You need to go to a firm capable of handling such investments properly, like a large tax firm.
[doublepost=1536941293][/doublepost]

I'm pretty sure most people donate more then .0004% of their savings.

How much did you donate?