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No, it's not. We have had many tornados disasters comfortably within a human lifespan. Many of them had far more deaths than this one. It's not a once in a life time disaster. It's just a disaster.

It is reported this tornado was on the ground in the tai-state area for 227 miles, with the longest recorded being 219 miles in 1925.

It appears you have better first hand-hand information. Please share it so I/we can be better informed.

In any case, please be happy Apple stepped up in this time of need where so many lives have been upended - no doubt for a long time.
 
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It is reported this tornado was on the ground in the tai-state area for 227 miles, with the longest recorded being 219 miles in 1925.

It appears you have better first hand-hand information. Please share it so I/we can be better informed.

In any case, please be happy Apple stepped up in this time of need where so many lives have been upended - no doubt for a long time.
You should work for MLB. This is the longest a tornado has traveled “as the crow flies” on wheat, in 96 years.

That’s just a factoid. It doesn’t make the events that occurred more or less traumatic.

Stop trying to make this event about Apple.
 
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Because it's gross to go around telling everyone you donated to a cause. It shifts the attention from the cause to you. And no, people won't donate when they weren't because Apple donated. If anything people who were going to make a donation won't because they will figure their contribution will be nothing compared to what Apple provided.
That pious pretzel logic is quite the work of art. People who are prone to donate in times of need don't rush to see if others have already donated. Those that use the excuse you describe weren't going to donate anyway. Some would think calling attention to donating in any form actually encourages others to donate.
 
Then folks would wonder: what is a big company like Apple doing to help? “Apple declined to comment “ certainly does not go down well by any stretch of the imagination. This is the time to create awareness and gather momentum with others who might then be more inclined to donate as well.

Yup, and that has happened here many times in the past.
 
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The number and tone of your posts on this thread points to your desire to make this about you.
Someone has to balance the narcissism. I’m blown away by the number of people who say or support comments of “good on Apple for making this trauma about themselves.”
 
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Whilst this is a good generous thing to do. I still fail to understand why people choose to live in these places, tornados happen every year at particular times in certain places like tornado alley right? But people still choose to live there? Anyone on here from tornado alley? Can you explain why you live there and face this danger every year? I genuinely don't get why you would.
Tornado alley is a large swath of land in the center of the country where tornadoes are more likely. It’s not like tornadoes of the same intensity always hit the same town every year at the same time. You could live in the Midwest for 30 years without ever being hit by “the big one”.

Tornado alley also happens to be some of the most fertile agricultural land in the US if not the world, which is one reason why people live there. And cities like St Louis grow up on the confluence of major rivers that, to this day, are still important shipping channels for those agricultural goods. People don’t build cities where they’re gonna get destroyed every year, without fail. Such a place wouldn’t even develop into a city, even if there’s gold to be had.
 
Someone has to balance the narcissism. I’m blown away by the number of people who say or support comments of “good on Apple for making this trauma about themselves.”
You should work for MLB. This is the longest a tornado has traveled “as the crow flies” on wheat, in 96 years.

That’s just a factoid. It doesn’t make the events that occurred more or less traumatic.

Stop trying to make this event about Apple.
Given the death and amount of destruction in the path of this tornado, I'm done with you...
 
That pious pretzel logic is quite the work of art. People who are prone to donate in times of need don't rush to see if others have already donated. Those that use the excuse you describe weren't going to donate anyway. Some would think calling attention to donating in any form actually encourages others to donate.
And I’m sure they will let everyone know they did their part. Right? Because telling everyone how much one cares might encourage others to care too? It’s the ice bucket challenge.
 
I have a friend who just moved here to Arizona from Mississippi, and she was telling me one of the main things she would not miss was the risk of tornados. She also told me that where she lived definitely sees tornadoes , but it wasn’t like that for her when she was growing up. They haven’t always gotten tornadoes. Weather patterns change over the decades and places that never got tornadoes suddenly become places where it happens. The footprint of Tornado Alley seems to be changing in a very real way.
Not necessarily. During the period in question, forecasting, observation, technology, population in the region, and damage surveys have improved over that time, resulting in more tornadoes being observed. It used to be that EF-0 and EF-1 tornadoes, maybe even some EF-2, would go completely unnoticed, merely passed off as thunderstorm wind damage.
 
It is reported this tornado was on the ground in the tai-state area for 227 miles, with the longest recorded being 219 miles in 1925.

It appears you have better first hand-hand information. Please share it so I/we can be better informed.

In any case, please be happy Apple stepped up in this time of need where so many lives have been upended - no doubt for a long time.
In reality, we likely won’t know under the damage surveys are finished, but such long track tornadoes typically aren’t actually individual tornadoes. They’re usually parts of tornado families, where the same mesocyclone produces multiple tornadoes as the storm moves over an area.
 
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Not really; it is just (bad) luck of the draw. As another person who has lived in tornado alley for nearly half of my life, I've never seen a tornado. I've certainly seen the aftermath, but never physically seen a tornado on the ground. Witnessed Joplin, MO's EF-5 and Linwood, KS's EF-4 destruction up close; it takes your breath away to see that kind of damage. The likelihood, however, of it happening to YOU is just so minimal due to the small concentrated path of a tornado...and even then the majority of tornadoes are minor EF-0 to EF-1s, that is just isn't that big of a worry.

There are also two distinct regions that see tornadoes: tornado alley and dixie alley. Dixie alley sees their share of tornadoes earlier in the year (Feb-Mar) while tornado alley sees them later (Mar-May) due to localized temps and weather patterns.

Regardless of that, tornadoes can and do happen anywhere at any time of the year. All it takes are the three key ingredients: warm, most air near the ground + cooler, dry air above + wind shear. That temperature gradient gives you the rising warm air and sinking cool air that leads to thunderstorm development.

In the end, nothing has changed weather wise. What HAS changed is better forecasting and warning abilities. Plus the fact populations have moved in to areas that previously would have seen tornadoes without any effect on life or property. Then, there is a once in a lifetime situation like this where a tornado has never been witnessed to be on the ground for this long.

Exactly. the other change is the increase in awareness and coverage. Tornadoes are just so unpredictable. There are ceratainly a couple of "alleys" where they tend to be larger, but a small one can relocate your home quite efficiently if you take a hit (line from Twister). They also happen suddenly but thankfully we do have better warnings that decades past.
It's scary how similar this one was to the 1925 storm that crossed the same area and killed over 600 folks. Note that this is not a new thing.
 
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Given the death and amount of destruction in the path of this tornado, I'm done with you...
No one is dismissing the trauma. If that’s what you want to discuss there are many articles about it. This post is about Cooks tweet.
 
Heck, if I’m not mistaken (don’t remember if it was Joplin, El Reno, or Moore) but supposedly there was a “tornado-proof dome house” that was partially ripped apart and rendered uninhabitable after one of those tornadoes. Living in the Midwest…that’s a terrifying thought if true. Nature almost always wins.

As much as I would love to see a tornado over an open field with no civilization around it to destroy…I’m perfectly happy having never seen one in my life so far. Absolutely fascinating weather phenomenon. But downright terrifying.

There is an open area along I-55 through Mississippi north of Laurel that has the signs of a huge tornado passing through. I haven't found any reference to it in the news and nothing about damage to civilization, but the damage to the forest is stunning. A swath of trees tossed and splintered like matchsticks. It's really amazing to see.
 
First of all, for the people of my home state who lost everything, I know this donation will be much appreciated. I have fortunately been in touch with all of my family and several friends in the area...actually no I need to call a cousin in Bowling Green to check on him...but it's destruction like I've never seen. I've grown up hearing about the 74 tornadoes, but this is making them look like a bad thunderstorm.

I can't understand the cynicism on this. Let's just appreciate a corporation doing a good thing to help people in need.

As far as living in a torndao prone area of the country-as others have said just because the area can give rise to tornadoes doesn't mean they will happen. Often an individual tornado is a short lived event.

To give a prime example in all of this, I live less than 10 miles from the Edwardsville, IL Amazon warehouse that was hit on Friday night. We were shaken but of course didn't know what the store had in store. In any case, my wife and I drove by on Saturday morning and I passed it again today on my way to work. You can quite literally see where the tornado touched down. You can see the path clearly. It sits along a 4-lane divided highway, and nothing on the other side of the highway was even touched. Buildings on either side of the Amazon warehouse were fine. Houses maybe a mile beyond had a debris from the warehouse and some mild damage(roofs, siding, etc).

Quite literally this one spun up, traveled a mile or so, and fell apart. A couple of miles north and it would have landed in a cornfield, traveled a mile, and it would have been a footnote in the news because it would have maybe knocked down some limbs or some other minor stuff.

The house I grew up in back in Central KY-in the 74 Super Cell(before me time, but again I grew up hearing about it) the house next door to ours had been demolished. Ours was virtually untouched. Tornadoes can been amazingly targeted in their destruction.

If one hits your right, too, it's hard if not impossible to build a "tornado proof" structure short of being entirely underground. About the best you can hope for is to find the safest place you can to ride it out-that means a basement if you have one, or if not an interior room. Under the staircase is good(if you can) because that's often the strongest part of the house, and an interior bathroom is good thanks to the plumbing and a lack of windows. You will see buildings as well built as anything you can imagine leveled...

And if you live in the US, you can thank Tornado Alley a whole big chunk of the food you probably eat...
 
To bad people are getting down votes for saying Good job Apple or Way to go Apple. A lot of people have had their lives changed forever lost family forever and all some snarky trolls can do is down vote someone. Only in America.
 
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To bad people are getting down votes for saying Good job Apple or Way to go Apple. A lot of people have had their lives changed forever lost family forever and all some snarky trolls can do is down vote someone. Only in America.

Sadly, that's so true.

Public aggrievance and anger/outrage at the drop of a hat is the new normal. So much selfishness.
 
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I can't understand the cynicism on this. Let's just appreciate a corporation doing a good thing to help people in need.
I can't either. Why some people can't temporarily put cynicism aside and muster up a bit of compassion for those suffering, and appreciate the help that is offered, is something I just don't get.
 
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In response to your comment, which I imagine you feel is hilarious:

Likely more than 100 dead humans. Children, fathers, mothers, other relatives and friends. Many hundreds more suffering from devastating injuries and dealing with lost family members. More losing their homes and employment. Of those still alive, many will likely not recover for a very long time, some never.

Something to think about.
Time heals all wounds. Life will go on for the rest of the world
 
I fail to understand why they don't build for tornadoes, knowing that they will come. We build for earthquakes along the Ring of Fire, by law. All buildings in Tornado Alley should be built to withstand tornadoes, at least partially.
Who says they're not? You act like the rest of the country doesn't have building codes too. Certain tornadoes (especially EF-4 to EF-5 tornadoes) are going to demolish structures regardless of how well a building is built. Mother Nature will ALWAYS win. IMO, people simply do not comprehend the damage that a violent tornado inflicts albeit over a MUCH smaller area versus an earthquake or hurricane.

As I and others have said in here already, we've lived in tornado alley for decades and never seen a tornado. Same can't be said for people that live in earthquake or hurricane zones.
 
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Where are all the other large companies like Facebook, Amazon and Google they haven’t said a word about donating towards relief
And the sad part is that Amazons warehouse is one of the places lives were lost and they haven’t said anything about contributing
Or they have and just don’t announce it to get some kind of pat on the back….
 
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