Apple Drops Bing Search Engine Results for Siri and Spotlight in Favor of Google

MacRumors

macrumors bot
Original poster
Apr 12, 2001
49,654
10,977



Starting today, Apple search results from Siri and Spotlight on Mac and iOS will be provided by Google rather than Microsoft's Bing. Apple announced the news in a statement that was given to TechCrunch this morning, claiming consistency across iOS and Mac devices is the reason behind the switch.

"Switching to Google as the web search provider for Siri, Search within iOS and Spotlight on Mac will allow these services to have a consistent web search experience with the default in Safari," reads an Apple statement sent this morning. "We have strong relationships with Google and Microsoft and remain committed to delivering the best user experience possible."
Prior to this morning, all results from a search conducted on Spotlight using Finder on Mac or the swipe down search bar on iOS were Bing search results, as was all search information provided by Siri. Now, when you search using Spotlight or when you ask Siri a question that ends up involving a web search, info will come from Google.

According to TechCrunch, the swap will include both web links and video results from YouTube, but web image results in Siri and Spotlight searches will continue to be provided by Bing for the time being. Google searches will use the standard search API and will provide the same search results you'd get from a Google.com search.

While Apple has used Bing for search results for things like Siri and Spotlight, Google has remained the default search engine on iOS and Mac devices. Earlier this year, reports suggested Google paid Apple nearly $3 billion to maintain its position as the default search engine on iOS devices.

The search engine swap began rolling out to users at 9:00 a.m. Pacific Time.

Update: Microsoft has provided a statement to TechCrunch on the shift from Bing to Google.
We value our relationship with Apple and look forward to continuing to parter with them in many ways, including on Bing Image Search in Siri, to provide the best experience possible for our customers. Bing has grown every year since its launch, now powering over a third of all the PC search volume in the U.S., and continues to grow worldwide. It also powers the search experiences of many other partners, including Yahoo (Verizon), AOL and Amazon, as well as the multi-lingual abilities of Twitter. As we move forward, given our work to advance the field of AI, we're confident that Bing will be at the forefront of providing a more intelligent search experience for our customers and partners.
Article Link: Apple Drops Bing Search Engine Results for Siri and Spotlight in Favor of Google
 

horsebattery

macrumors 6502
Sep 24, 2013
311
343
Honestly Bing has always returned better media results than Google and as of the past two years, more relevant search results than Google. I'm kind of disappointed to see this.
Seems like a YMMV sort of thing. For a lot of developer-related searches after a week-long trial a few months back, I've usually had better success at having immediately relevant results returned (at the top) through Google than Bing.
 
  • Like
Reactions: chrisbru

Quu

macrumors 68030
Apr 2, 2007
2,979
4,831
I hope this is being done in a privacy conscious way with randomised UUID's and Apples servers handling the search so Google doesn't get our IP Addresses. That's all I have to say about this change.

EDIT:// Seems they are protecting our privacy:

As is expected with Apple now, searches and results are all encrypted and anonymized and cannot be attributed to any individual user. Once you click on the ‘Show Google results’ link, of course, you’re off to Google and its standard tracking will apply. Clicking directly on a website result will take you straight there, not through Google.
 
Last edited:
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.