The problem with HomePod is that normally Apple isn't competing with another luxury / design focussed established brand. They have come in against Sonos with less utility and the apple brand isn't £150 better than the Sonos brand in this department.
People have had Sonos equipment for over 10yrs that still works and sounds good. Sonos works with spotify and apple etc.. too. So its a hard sell. Audio generally works by word of mouth as well. No one can really tell in a store with different acoustics to your house, how something will really be when you actually have it.
Also, Apple really need to stop releasing stuff that isnt ready. It's damaging. Not having pairing at launch is just silly when you're trying to compete against a product like the Sonos One.
Maybe the difference I see with Steve Jobs vs Cook is that if Jobs thinks that price is effecting sales, the price got dropped quickly. Iphone for example. He wouldnt start putting out begging ad's to trade in your phone etc.. He'd just cut it.
Fixing problems quickly is what its about really.
If the Airpod is £50 less now it should have been at launch. And every Apple product should not be mentioned until its launched and available the very next day its announced. And it should have features on par or better than its competitor at the very least.